ASOM Pod EP07: How Brands are Preparing for the Shorter 2024 Black Friday Cyber Monday Holiday
OMG! When is Black Friday, Cyber Monday? | Episode 7 | ASOM Pod
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In this live episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride), the team dives deep into the intricacies of planning for Black Friday and Cyber Monday in a year where you have 1 whole week LESS to sell.
They share personal experiences, mistakes, and strategies involving inventory management, email segmentation, and leveraging user-generated content (UGC).
Hear perspectives from John, Amir, Jimmy, and Bryan as they discuss the impact of consumer behavior, holiday sales trends, and effective marketing tactics.
This episode aims to prepare brands for the challenges of a compressed holiday sales period. Tune in for insightful discussions and valuable takeaways to help you master Black Friday and Cyber Monday!
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00:00 Luxury Ride and Lunch Experience
00:12 Intro: Welcome to the ASOM Pod
00:37 Meet the Hosts
01:58 Black Friday and Cyber Monday Discussion
03:37 Changing Trends in Black Friday Sales
05:21 Challenges and Strategies for Black Friday
09:21 Retail and Distribution Insights
11:50 Creative Black Friday Promotions
26:53 Stories and Lessons Learned
29:12 Exclusive Designs and Limited Time Offers
29:44 Marketing Strategies for Black Friday
30:28 Inventory Management Challenges
33:31 Nightmares and Mistakes in E-commerce
35:10 Planning and Predictions for Black Friday
39:00 The Impact of Inflation and Consumer Behavior
47:39 Final Thoughts and Takeaways
Follow Jimmy Kim at:
X: https://www.twitter.com/yojimmykim
Linkedin: https://www.linkedin.com/in/yojimmykim
IG: https://www.instagram.com/@yojimmykim
Tik Tok: https://www.tiktok.com/@yojimmykim
Follow Bryan MacDonald at:
X: https://www.twitter.com/bryanomaspride
LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct
IG: https://www.instagram.com/@anythingbutasalad
Tik Tok: https://www.tiktok.com/@anythingbutasalad
Follow John Roman at:
X: https://www.twitter.com/@JohnMRoman
Linkedin: https://www.linkedin.com/in/john-roman/
IG: https://www.instagram.com/@johnnyromes
Tik Tok: https://www.tiktok.com/@johnmroman
Follow Amer Grozdanic at:
X: https://www.twitter.com/@AmerGrozdanic
Linkedin: https://www.linkedin.com/in/amer-grozdanic
IG: https://www.instagram.com/@amergrozdanic
Tik Tok: https://www.tiktok.com/@amergrozdanic
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