ASOM Pod BONUS: How Brands Benefit from Attending Events - Advice for Brands, Agency, and SaaS
Why Go to Events? | Bonus Episode of the ASOM Pod. Recorded live in Dallas, TX - Subsummit 2024. Learn more about SubSummit at https://www.subsummit.com
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In this live episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride)dive into the importance of attending industry events.
We discuss the value of in-person connections, networking strategies, and key takeaways from their experience. From Brand Operator and Marketers, to Agency, to SaaS, the conversation highlights the benefits of building genuine relationships over simply seeking new customers, adapting to changing business environments, and setting actionable goals for event participation.
- Live event experiences
- How to set goals for live events
- Best practices for maximizing live events
- How to approach others at events
- Andriod vs iphone
Tune in to learn more about maximizing your event experience, building a community, and gaining tactical insights to push your business forward.
Big thanks to https://insense.pro for sponsoring the pod. Tap into over 20,000 micro influencers to create UGC content for your advertising and social media today!
00:00 Introduction and Banter
00:30 Welcome to the ASOM Pod
01:02 Meet the Hosts
02:38 Discussing the Value of Events
03:27 Bryan's Perspective on Events
05:12 John's Experience and Goals
07:30 Amir's Insights and Community Building
10:05 The Importance of Relationships
13:17 Setting Goals for Events
18:47 Shifting Mindsets: From Product to People
19:38 Key Takeaways from the Even
t20:18 Building Relationships and Vendor Management
20:45 Innovative Referral Strategies
22:35 Personalization to Reduce Churn
24:33 Insights from Subscription DTC Brands
25:40 Favorite Moments from the Event
30:08 Event Hacks and Maximizing Takeaways
33:24 The Power of Community