

Profit Made Simple
Dan Henderson | Fitness Business Coach
Welcome to Profit Made Simple, where you'll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you're a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you. Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader. Subscribe now and start seeing real results in your business.
Episodes
Mentioned books

Aug 13, 2024 • 14min
How to Build a 7-Figure Health and Fitness Empire: Million Dollar Business, Successful Entrepreneurs, Fitness Business Tips
What distinguishes successful health and fitness entrepreneurs who build seven-figure businesses from those who struggle to get by? Many dream of achieving substantial business growth, but only a few manage to hit the seven-figure mark. In today's episode of Profit Made Simple, host Dan Henderson, a successful business entrepreneur who has experienced building seven-figure plus businesses, reveals eleven essential secrets that have helped transform numerous ventures into thriving, multi-million dollar businesses. From enhancing leadership skills to cultivating a winning mindset, these lessons offer invaluable insights for any aspiring entrepreneur. Listen now and learn how to apply these strategies to take your business to new heights.
Our favourite quotable moments:
“It's the 11 secrets that I'm going to share with you that will enable you to transform your business; to take you from struggling to thriving.” - Coach Dan Henderson
“If you try to avoid challenging situations, then you are not going to progress as a human and you certainly will not grow your business.” - Coach Dan Henderson
“The energy, the effort, the intention you put out into the world are mirrored in what returns to you.” - Coach Dan Henderson
“You must surround yourself with people that will push you to become the best version of yourself.” - Coach Dan Henderson
“You need to work through your limiting beliefs. We all have them. Every single one of us. We need to replace them with more empowering beliefs.” - Coach Dan Henderson
Resources:
Instagram - Coach Dan Henderson
YouTube - Profit Made Simple
Facebook - Coach Dan Henderson
About Dan:
Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.
Related keywords: Online fitness business, fitness entrepreneur, health and wellness business, fitness business model, how to start a fitness business.

Aug 6, 2024 • 1h 8min
Bedros Keuilian: How to Stop Trading Time for Money and Other Life Lessons. Fitness Entrepreneur, Fit Body Boot Camp, Business Advice
In this inspiring episode, host Dan Henderson chats with Bedros Keuilian, a successful entrepreneur, podcaster, and founder of Fit Body Boot Camp. From humble beginnings as an immigrant to building a multi-million dollar business, Bedros shares his incredible journey. He openly discusses the challenges he's faced and how he overcame them. Bedros emphasises the importance of self-awareness, learning from setbacks, and building strong relationships. He also talks about shifting from trading time for money to creating passive income streams. Tune in for practical business advice for the beginners and the “pros”, on turning obstacles into opportunities and building a fulfilling life and business.
Our favourite quotable moments:
"I believe that we all have a gift. I believe that that gift has to be shared with the world." - Bedros Keuilian
"Wisdom is time compounded by life experiences." - Bedros Keuilian
"I was living a life of amateur, but wanting a pro life." - Bedros Keuilian
"I think we have to hit rock bottom as quickly as we can in order to start healing." - Bedros Keuilian
Resources:
Website - Bedros Keuilian
Instagram - Coach Dan Henderson
YouTube - Profit Made Simple
Facebook - Coach Dan Henderson
About Dan:
Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Jul 30, 2024 • 13min
10 Top-Rated Books Every Fitness Entrepreneur Should Read
Feeling overwhelmed by the countless business books out there? Host Dan Henderson has curated a list of the top 10 books that have significantly impacted his entrepreneurial journey. From personal development to financial strategies, these carefully selected titles offer actionable advice for anyone looking to level up their business game. Discover the books that have shaped some of the world’s most successful fitness entrepreneurs and get ready to transform your career.
Our favourite quotable moments:
"The most successful people in the world are just a collection of the most successful habits.” - Dan Henderson
"Leadership is one of the key skills for acquiring more success. If you can't
lead yourself then you can't lead others.” - Dan Henderson
“If you want more success, it's going to come from shifting your own behaviour, and also the behaviour of others.” - Dan Henderson
Resources:
Instagram - Coach Dan Henderson YouTube - Profit Made SimpleFacebook - Coach Dan Henderson
About Dan:
Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Jul 23, 2024 • 46min
High-Performance Strategies to Build Unshakeable Confidence (with Andy Williams, Ex-Special Forces)
Struggling to overcome fear and crush your fitness business goals? This episode is your action plan to transform your fear into a stronger, more successful business. Host Dan Henderson chats with Andy Williams, a High-Performance Coach and former Special Forces Army Veteran. Learn how to set clear goals you can track, build systems to streamline your business, and develop a rockstar mindset to conquer fear. Andy will also share the secrets of authentic leadership to inspire your team and build a thriving fitness empire. Stop letting fear be your roadblock – tune in and get the tools you need to build confidence, crush your goals, and create a successful fitness business!
Our favourite quotable moments
"As a high-performance coach, you can allow people to bridge that gap between what is possible for them and what they're actually doing now.” - Andy Williams
“If you're not getting the result that you want, you have to change the underlying structure.”
- Andy Williams
“Everybody has different life circumstances. So you have to work with all of those variables to get to where they get to.” - Andy Williams
“Authenticity is acting congruent to your highest values.” - Andy Williams
“Your purpose must be stronger than the challenges you face on a daily basis to be successful.” - Andy Williams
Resources:
Instagram - Andy Williams
Website - The Real Andy Williams
Instagram - Coach Dan Henderson
YouTube - Profit Made Simple
Facebook - Coach Dan Henderson
About Guest:
Andy Williams is a distinguished High-Performance Coach, Entrepreneur, Teacher, and Special Forces Army Veteran with a passion for guiding individuals to exceed their potential. Following his military service, Andy founded BYP Performance Coaching and the BYP Group, encompassing BYP University, BYP Media, and the BYP Mastermind among other online ventures. Through these platforms, Andy empowers clients to discover their true purpose and achieve personal and professional success.
About Dan:
Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.
This podcast is produced by Brave Moon Podcasts.

Jul 16, 2024 • 17min
Top 10 Financial Pitfalls Sabotaging Your Fitness Business
Running a fitness business is rewarding, but financial mistakes can drain your profits and leave you stressed. In this episode of Profit Made Simple, Dan Henderson, a successful entrepreneur and coach, dives deep into the ten biggest financial pitfalls that fitness business owners make. He shares his own experiences (including some costly mistakes!) and offers actionable advice to help you avoid these traps and achieve financial freedom. You’ll learn about the importance of regular price increases (even when it feels scary!), why you should never absorb direct debit fees, strategies for maximizing business expenses while staying compliant, how a cash flow forecast or profit first system can revolutionize your finances, and much more. Ready to stop financial pitfalls from holding you back? Tune in now!
Our favourite quotable moments:
"Are you increasing your prices every single year across the board?" - Dan Henderson
"The more tax you pay will mean, the more you are growing. That is the success fee." - Dan Henderson
“I had a shit accountant for way too long, and it has cost me more money than I can possibly imagine." - Dan Henderson
“You’ve got to pay yourself first." - Dan Henderson
Resources:
Instagram - Coach Dan Henderson
YouTube - Profit Made Simple
Facebook - Coach Dan Henderson
About Dan:
Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.
This podcast is produced by Brave Moon Podcasts.

Jul 9, 2024 • 33min
Cash Flow Management and Debt Reduction Strategies for Your Fitness Business (with Billy Hofacker)
Curious how gym owners can achieve financial freedom and better cash flow management for a thriving fitness business? Join us as our guest Billy Hofacker, owner of Your Fitness Money Coach, shares his proven strategies for attaining financial independence in the fitness industry. Discover practical tips that empower you to get rid of debt and optimise your business finances. Tune in now to learn how you can secure a stable financial future while excelling in your fitness business.
Our favourite quotable moments:
“We need to pay ourselves first. If we're not taken care of, then we're not going to be able to take care of anybody else.” - Billy Hofacker
“I like to encourage people to invest; maybe it's paying yourself in investing.” - Billy Hofacker
“I have to give up to go up. What am I going to give in order to get where I want to get?” - Billy Hofacker
“You have to manage your money well. And then once you're doing that, the more you can bring in, the bigger a shovel is, the bigger the hole you could dig.” - Billy Hofacker
Resources:
Billy Hofacker Website
Fit Pro Book
Instagram - Billy Hofacker
Your Fitness Money Coach Podcast
Instagram - Coach Dan Henderson
YouTube - Profit Made Simple
Facebook - Coach Dan Henderson
About Guest:
Billy Hofacker, a Distinguished Toastmaster (DTM) and sought-after speaker for industry leaders like Perform Better and the Functional Ageing Institute, is the owner of the successful Total Body Boot Camp and Performance Center in the competitive Long Island, NY market, despite living 1,000 miles away. Having overcome $470,000 in personal debt, Billy is now passionate about helping Fitness Professionals achieve financial success through his book, Fitness Profits, and the leading financial podcast for Fit Pros, Your Fitness Money Coach Podcast.
About Dan:
Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.
Related keywords: debt reduction strategies for fitness studios, optimise revenue for fitness business, financial planning for gym owners, long-term financial security for fitness entrepreneurs, financial education for fitness business owners, gym owner retirement planning tips, building a resilient fitness business financially, increase profitability in the fitness industry.

Jul 2, 2024 • 16min
How to Handle Stress and Build Resilience as a Fitness Business Owner
Ever feel like running your business is a constant rollercoaster of stress and challenges? You're not alone. Studies show that business owners experience high levels of stress, overwhelm, and even burnout. In this episode, join host Dan Henderson, a successful business entrepreneur, as he navigates these challenges. What if the key to success wasn't working harder, but building resilience? Discover how to effectively handle pressure, bounce back from setbacks, and thrive in your business. Listen now and learn powerful strategies to tame stress and become an unstoppable business owner.
Our favourite quotable moments:
“If you spend your life avoiding stress, then you'll be paralyzed once it hits.” - Coach Dan Henderson
“I know that you're going to get knocked on your ass, but I want you to bounce back quicker, faster.” - Coach Dan Henderson
“I want you to take on more stress because when you do so, you're going to unleash a version of yourself that you didn't even know was possible.” - Coach Dan Henderson
“The more empowering and resilient choice is to meet [stressful] moments head on with a positive and solution-oriented mindset.” - Coach Dan Henderson
Resources:
Instagram - Coach Dan Henderson
YouTube - Profit Made Simple
Facebook - Coach Dan Henderson
About Dan:
Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.
This podcast is produced by Brave Moon Podcasts.

Jun 25, 2024 • 28min
Bespoke Fitness Solutions to Achieve High-End Clients (with Lachlan Rowston)
Forget crowded gyms and generic workouts. The fitness industry is experiencing a revolution with the rise of high-end, personalised training for elite clientele. In this episode, we're joined by Lachlan Rowston, the co-founder of Lockeroom – a gym designed specifically for top-tier executives seeking a transformative fitness experience. Lachlan isn't just changing the game for business leaders, he's setting new benchmarks in client satisfaction and operational excellence. Tune in as Lachlan dives deep into the strategies behind Lockeroom's success and shares his cutting-edge insights into the future of personalised fitness for the elite. This episode is packed with actionable tips you can use to elevate your own fitness business through hiring strategies, personalised training models to attract high-paying clients.
Our favourite quotable moments:
“It takes a lot of energy and it takes a lot of enthusiasm to push a business forward and motivate a team.” - Lachlan Rowston
“We make that barrier super high so that we don't have to worry about it once they're hired.” - Lachlan Rowston
“When you're not excited about something, especially as the leader of the business, it really drags everything else down.” - Lachlan Rowston
Resources:
LinkedIn - Lachlan Rowston
Instagram - Lachlan Rowston
Instagram - Coach Dan Henderson
YouTube - Profit Made Simple
Facebook - Coach Dan Henderson
About Guest:
Lachlan's fitness journey began in 2010, balancing personal training with Exercise Physiology studies at UNSW. His passion ignited in 2014 when he opened his first gym at 21. Since then, he's grown his business to four locations and co-hosts Australia's top fitness podcast, The Mind Muscle Project. Lachlan's expertise extends globally through interviews in over 20 cities. Now, this renowned fitness entrepreneur and coach empowers high-achievers, working with founders, executives, and industry leaders to optimise their health through training, nutrition, and medical protocols.
About Dan:
Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Jun 18, 2024 • 18min
How to Become a High Performer as a Health and Fitness Entrepreneur
Today, we’re talking about what it will take for you to become a high performer as a health and fitness business owner. In today's competitive world, success demands more than just diligence and dedication. Join Coach Dan Henderson, your host and accomplished entrepreneur, as he dives into five crucial keys that can spark your potential and drive you towards greatness. From fostering a growth mindset to embracing personal responsibility, each key is vital for success in both business and life. Are you prepared to level up your performance? Tune in now and uncover the path to becoming a high performer.
Our favourite quotable moments:
"You need to be really clear on what you want to identify as." - Dan Henderson
"Let's evolve. Let's uplevel. Let's ascend in that identity." - Dan Henderson
"You can't have a fulfilling life without stress and challenges." - Dan Henderson
“Personal responsibility essentially says that I am responsible for everything, both good and bad.” - Dan Henderson
"You can control your reaction, not the circumstance." - Dan Henderson
Resources:
Instagram - Coach Dan Henderson
YouTube - Profit Made Simple
Facebook - Coach Dan Henderson
About Dan:
Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Jun 11, 2024 • 25min
Business Growth through Effective Leadership (with Rebecca Anderson)
Curious why some businesses thrive while others falter? Join host Dan Henderson and guest Rebecca (Bec) Anderson, entrepreneur of multiple fitness businesses including Facebook Ads Academy and SRPT Recruitment, as she shares how astute leadership drives business growth. Thriving enterprises excel at navigating challenges with resilience, maintaining clarity, and leading with emotional intelligence. These leaders understand the importance of fostering a positive company culture and empowering their teams to succeed. By mastering these leadership skills, businesses can not only weather storms but also seize opportunities for growth. Tune in now to learn how to master leadership skills for your own business journey.
Our favourite quotable moments
“I had to get out of my own ego.” - Rebecca Anderson
“[Effective leadership is] enabling [employees] to be able to solve the problem themselves and allow them to grow into their roles.” - Rebecca Anderson
“Something will have triggered this self-repeating pattern of I'm not good enough. And
subconsciously you play that out throughout your whole life.” - Rebecca Anderson
“ I genuinely believe the universe will open up and give you more when you're thankful for what you've got.” - Rebecca Anderson
Resources:
Fitness Profit Website
Instagram - Coach Dan Henderson
YouTube - Profit Made Simple
Facebook - Coach Dan Henderson
About Guest:
Bec has been in the fitness industry for over 15 years, she started by building a successful PT business and went on to management of big box facilities. She now owns SRPT Education & Recruitment. Bec’s forward thinking approach to leveraging digital marketing in the fitness industry has also led her to co-founding the Facebook Ads Academy. She has a passion for sharing her knowledge and experience with her peers and the future generations of fitness industry.
About Dan:
Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.
This podcast is produced by Brave Moon Podcasts.