

Profit Made Simple
Dan Henderson | Fitness Business Coach
Welcome to Profit Made Simple, where you'll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you're a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you. Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader. Subscribe now and start seeing real results in your business.
Episodes
Mentioned books

Jun 4, 2024 • 22min
Strategic Team Building for Your Fitness Business
Curious about what sets successful businesses apart from the rest? The answer often lies in the strength of their teams. Building a cohesive and high-performing team isn't just a luxury; it's a necessity for long-term success. From refining recruitment techniques to fostering a culture of collaboration, every step counts towards creating a powerhouse team. Join Coach Dan Henderson as he unravels the mysteries of team building, offering actionable insights to transform your business. Listen now and embark on the journey to realise your team's full potential.
Our favourite quotable moments:
“If you want more freedom, if you want more profit, then you need to build a world class team.” - Coach Dan Henderson
“If you can create an environment where your team members are constantly progressing, then they are more creative, intrinsically motivated and positive.” - Coach Dan Henderson
"The first key component is that values and vision drive every decision." - Coach Dan Henderson
"Vision and values are the magic. It's the DNA of your organisation. This is how you build culture. This is how you build an attractive workplace" - Coach Dan Henderson
"A team enables us to enhance the impact we want to have on this incredible world, and we can achieve much more as a unit than we can on our own." - Coach Dan Henderson
Resources:
Instagram - Coach Dan Henderson
YouTube - Profit Made Simple
Facebook - Coach Dan Henderson
About Dan:
Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.
This podcast is produced by Brave Moon Podcasts.

May 28, 2024 • 46min
The Blueprint to Business Success (with Thomas Plummer)
Are you ready to discover the essential traits that set thriving businesses apart? From visionary leadership to unwavering commitment, these insights will reshape your perspective on business. Whether you’re an aspiring entrepreneur or a seasoned business owner, understanding these key factors can make all the difference. Join us as Thomas Plummer, a renowned fitness business adviser, lecturer, and author covering the training and gym business field for over 40 years, shares his invaluable expertise. Listen now and gain the edge you need to thrive in today’s competitive landscape!
Our favourite quotable moments:
"A business is not one man, not one woman. A business is usually a team working in the same direction." - Thomas Plummer
"I always tell people to expect a worst-case scenario." - Thomas Plummer
"Passionate people make a lot of mistakes because they often don't understand the business they're getting into because they don't do the research." - Thomas Plummer
“Business is tough. I'm just gonna say this right now. It's hard, all right? And you will have to sacrifice.” - Thomas Plummer
“That's why I also think the big [businesses] tend to fail over time because they lose the culture.” - Thomas Plummer
Resources:
Instagram - Coach Dan Henderson
YouTube - Profit Made Simple
Facebook - Coach Dan Henderson
About Guest:
Thomas Plummer is a renowned fitness business adviser, lecturer, and author with over 40 years of experience in the training and gym business field. Throughout his career, Thomas has provided invaluable expertise and guidance to numerous entrepreneurs and businesses, helping them navigate the complexities of the fitness industry and achieve their goals.
About Dan:
Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

May 20, 2024 • 21min
6 Essential Pillars of Mastering Your Leadership Skills
What sets great leaders apart from the rest? The secret is in the art of leadership. In this episode of Profit Made Simple with coach Dan Henderson, he discusses the six pillars of leadership, from self-leadership to extreme ownership. This discussion provides a blueprint for anyone looking to enhance their leadership skills. Listen now and discover how mastering these pillars can transform not just your professional life, but your personal life too.
Our favourite quotable moments:
“Leadership is always the problem, and leadership is always the solution.” - Dan Henderson
“You can’t lead others until you can lead yourself.” - Dan Henderson
“[Great leaders] are not just aware of their behaviour; they also understand the impact on those around them.” - Dan Henderson
“Your team needs you. They need you to give clarity. They need you to troubleshoot ideas, and sometimes they just need some confidence and a listening ear.” - Dan Henderson
“If you want to be a great leader, you’ve got to become emotionally resilient.” - Dan Henderson
Resources:
Website - Fitness Profit
Instagram - Coach Dan Henderson
YouTube - Profit Made Simple
Facebook - Coach Dan Henderson
About Dan:
Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

May 13, 2024 • 36min
Turn Business Trends into Profit for Your Fitness Business (with Charley Valher)
Ever pondered how some entrepreneurs always seem one step ahead, capitalising on trends before they hit the mainstream? In this enlightening episode, host Dan Henderson speaks with Charley Valher, the CEO of Valher Media, who has honed the skill of identifying and leveraging business trends. From his shift from a career in plumbing to owning a digital advertising agency, and his strategic approach to property investment, Charley shares insights that could redefine your approach to business and financial freedom. Listen now and learn how you can ride the wave of emerging trends to propel your fitness business and personal wealth to new heights.
Our favourite quotable moments:
“I think people heavily underestimate trends and opportunity.” - Charley Valher
“The intention was always to be financially independent. That was the goal. Business was purely just a vehicle to achieve that.” - Charley Valher
"[It takes] a lot of courage because you are leaping into an unknown industry.” - Charley Valher
“Repeat the playbook looking at this as a trend, knowing that we could provide some really unique things to this market at scale that others can't.” - Charley Valher
Resources:
Facebook - Charley Valher
Instagram - Charley Valher
Instagram - Coach Dan Henderson
YouTube - Profit Made Simple
Facebook - Coach Dan Henderson
About Guest:
Charley Valher is the CEO of Valher Media, a dynamic advertising agency boasting a team of over 80 talented individuals. With an impressive track record, the agency currently oversees advertising budgets exceeding $10,000,000 across various platforms, including Facebook, YouTube, and TikTok Ads. Residing in Melbourne, Charley takes pride in his city while indulging in his hobbies of cooking and golf during his leisure time.
About Dan:
Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.
This podcast is produced by Brave Moon Podcasts.

Apr 29, 2024 • 11min
5 Strategies to Navigate Challenges for Health & Fitness Entrepreneurs
Overwhelmed by the challenges of being a fitness entrepreneur? This episode explores the idea of building entrepreneurial resilience, a skill every health and fitness entrepreneur should actively practice. Building resilience helps you navigate the inevitable ups and downs of business ownership. Learn powerful strategies like stress inoculation to build mental toughness and leverage the power of your social network for support. This episode will teach you how to bounce back stronger and achieve long-term success. You’ll learn how habit formation, self-care, sleep hygiene and networking for entrepreneurs can be game-changers to help you overcome challenges and build a successful fitness business. Listen now and unlock the secrets to becoming a truly resilient entrepreneur in 2024.
Our favourite quotable moments:
"If you want to be more resilient, you need to actively cultivate a diverse and supportive network. In essence, resilience is a team sport." - Dan Henderson
"Just like vaccines prepare your body to fight off viruses, exposing yourself to manageable challenges in your fitness business can prepare you to handle future stressors and avoid burnout." - Dan Henderson
"When stressed, entrepreneurs often lose perspective and catastrophize. By taking a step back and considering the bigger picture, including your health, supportive network, and goals, you can see challenges as hurdles, not insurmountable obstacles." - Dan Henderson
"Leaders set the tone. When faced with adversity, choose to respond with a positive, solution-oriented mindset." - Dan Henderson
"Taking care of your physical body is the foundation of mental resilience. Prioritize movement, proper nutrition, and quality sleep to fuel your ambition and ability to handle stress." - Dan Henderson
Resources:
Fitness Profit Website
Instagram - Coach Dan Henderson
YouTube - Profit Made Simple
Facebook - Coach Dan Henderson
About Dan:
Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Apr 22, 2024 • 32min
How Company Culture Affects Your Fitness Business (with Martin Rooney)
Did you know your company culture is essential to building a thriving fitness business? This podcast episode, featuring coach Dan Henderson and guest Martin Rooney, dives into the power of company culture. Martin explains why culture is the real backbone of a business, even more than marketing or sales.
The episode explores the three key components of culture: Beings (the people in the company), Beliefs (the company's mission, vision, and values), and Behaviours (how the company's values are reflected in everyday actions). By understanding and cultivating these three Bs, you can design a strong culture that will attract the right people, create a positive work environment, and ultimately lead to your business success. Listen to this episode to learn how to engineer your culture and make it the secret weapon of your business!
Our favourite quotable moments:
“Culture is not something you hope for. Culture is something you engineer." - Martin Rooney
“What you believe is how you behave." - Martin Rooney
"Your culture is going to lower its level to the lowest level of behaviours you tolerate." - Martin Rooney
"You can't be scared. You can't be fearful. You can't be weak when you protect the culture itself." - Dan Henderson
Resources:
Website - Training for Warriors
Podcast - Into the Roar with Martin Rooney
Shop - Martin Rooney Books and More
Instagram - Coach Dan Henderson
YouTube - Profit Made Simple
Facebook - Coach Dan Henderson
About Martin:
Martin Rooney, a renowned trainer and founder of Training For Warriors (TFW), boasts impressive academic and athletic credentials. A former track star, bobsledder, and martial artist, he now trains athletes across various professional leagues and universities. TFW's success extends to military organisations and Fortune 500 companies seeking leadership and teamwork development. Rooney's eight books and media appearances solidify his position as a fitness and training pioneer.
About Dan:
Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.
Disclaimer: This podcast episode provides general information and is not financial advice. Consult with a licensed financial advisor before making any decisions.

Apr 15, 2024 • 11min
How to Stop Procrastinating and Achieve Your Fitness Business Goals
Feeling paralyzed by that to-do list for your fitness business? Procrastination, the silent killer of fitness dreams and business growth, is a common enemy for health and fitness entrepreneurs. This episode tackles this foe head-on, helping you achieve goal-setting mastery. We explore the causes of procrastination, including a weak "why" behind your fitness business goals, fear of failure with marketing or client engagement, perfectionism stalling important decisions, feeling overwhelmed by the competition, and social media distractions eating into your workday. Learn the step-by-step guide to identify your procrastination patterns and craft powerful productivity strategies specifically for the fitness industry. Listen to this episode and learn the secrets to overcoming procrastination and becoming a productivity powerhouse in the health and fitness industry.
Our favourite quotable moments:
"Procrastination is the act of delaying or postponing tasks, often critical ones, in favor of less urgent or more enjoyable activities." - Dan
"Procrastination is more than just a delay. It's a barrier to the experiences that could enrich our lives. It's a reminder that sometimes the decision not to decide is the heaviest of all."
"If your vision isn't powerful enough, then the actions needed to realize it will be constantly avoided." - Dan
"A desire for everything to be perfect can result in putting off tasks out of fear that the results will be inadequate." - Dan
Resources:
Fitness Profit Website
Instagram - Coach Dan Henderson
YouTube - Profit Made Simple
Facebook - Coach Dan Henderson
About Dan:
Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Apr 8, 2024 • 29min
Financial Freedom for Fitness Entrepreneurs (with Jackson Millan)
Are you a health and fitness entrepreneur who's passionate about helping others but stressed about your own finances? This episode is your roadmap to smashing through those money woes.
Welcome to Profit Made Simple with host Dan Henderson and our special guest, Jackson Millan, aka The Wealth Mentor. In this episode, he shares a powerful financial pyramid specifically designed for business owners like you. Learn how to build a secure financial future that fuels your health and fitness goals. Plus, Jackson reveals free resources to kickstart your wealth-building journey. Tune in and take control of your financial well-being – listen now!
Our favourite quotable moments:
“For the vast majority of business owners… they will need at least $4 million in investment assets in order to be financially free.” - Jackson Millan
“It's about understanding how you are intrinsically wired as an individual to build wealth and to manage money.” - Jackson Millan
“Most business owners do not see getting on top of their finances and building wealth as a ‘now’ problem. They believe that there are other, more important priorities, which is not to say that they're not important, but it's to say that these things can be done in conjunction. - Jackson Millan
Resources:
Wealth Health Check
Website - Jackson Millan
TikTok - Jackson Millan
LinkedIn - Jackson Millan
Instagram - Coach Dan Henderson
YouTube - Profit Made Simple
Facebook - Coach Dan Henderson
About Jackson:
Jackson Millan, also known as The Wealth Mentor is an award winning entrepreneur and wealth coach. He is the author of the international best selling book ‘Enjoy The Journey: Creating Wealth & Living The Life You Desire’ that has been featured on best seller lists in 8 countries across 15 categories. Jackson has spent the last 12 years dominating the wealth and business strategy space having worked with over 1,000 clients to help them build over $1.2b in combined wealth. Jackson has personally scaled multiple 7 figure businesses and has helped many of his clients do the same.
About Dan:
Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.
Disclaimer: This podcast episode provides general information and is not financial advice. Consult with a licensed financial advisor before making any decisions.

Mar 25, 2024 • 10min
Change Your Money Mindset
Ever wondered why some people seem to attract wealth effortlessly while others struggle? It’s not just about hard work or luck, it’s about your money mindset. In this episode, we explore the fascinating world of financial psychology and how our attitudes towards money can shape our financial destiny. Fitness professionals and personal trainers, listen now and discover how transforming your money mindset can lead you to financial freedom.
Our favourite quotable moments
“The prosperity of your fitness business mirrors the quality of your financial blueprint.” - Coach Dan
“Earning more allows me to give more to myself, my loved ones, and my community.” - Coach Dan
“When managed wisely, money is the source of comfort and solutions.” - Coach Dan
“It’s not just about wanting more; it’s about becoming more.” - Coach Dan
“You have the power to shape your own destiny.” - Coach Dan
Resources:
Fitness Profit Website
Instagram - Coach Dan Henderson
YouTube - Profit Made Simple
Facebook - Coach Dan Henderson
About Dan:
Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Mar 18, 2024 • 15min
Brain Hacks to Boost Confidence
Did you know that confidence is a choice that can be developed through science-based techniques? If you’re suffering from imposter syndrome, this episode is for you! Host Dan Henderson will help you understand the world of confidence, revealing how it can shape your success in the health and fitness industry. Backed by scientific research, Dan shares practical tips and exercises to help you develop unwavering confidence. Learn the power of body language, as Harvard's Amy Cuddy's TED Talk uncovers the hormonal impact of power poses. Explore the transformative effects of self-affirmations and compassionate self-talk, backed by brain scans. And discover the importance of dressing for success and embracing fear through action. Whether you’re a gym owner, personal trainer, or fitness coach, don't let self-doubt hinder your dreams - start building confidence today.
Our favourite quotable moments:
"When you lack confidence, you put a lid on your potential." - Dan Henderson
"Confidence is something that can be developed." - Dan Henderson
"Confidence is a choice." - Dan Henderson
"The way that we speak to ourselves matters." - Dan Henderson
Resources:
Instagram - Coach Dan Henderson YouTube - Profit Made SimpleFacebook - Coach Dan Henderson
About Dan:
Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.