

Profit Made Simple
Dan Henderson | Fitness Business Coach
Welcome to Profit Made Simple, where you'll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you're a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you. Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader. Subscribe now and start seeing real results in your business.
Episodes
Mentioned books

Mar 18, 2024 • 15min
Brain Hacks to Boost Confidence
Did you know that confidence is a choice that can be developed through science-based techniques? If you’re suffering from imposter syndrome, this episode is for you! Host Dan Henderson will help you understand the world of confidence, revealing how it can shape your success in the health and fitness industry. Backed by scientific research, Dan shares practical tips and exercises to help you develop unwavering confidence. Learn the power of body language, as Harvard's Amy Cuddy's TED Talk uncovers the hormonal impact of power poses. Explore the transformative effects of self-affirmations and compassionate self-talk, backed by brain scans. And discover the importance of dressing for success and embracing fear through action. Whether you’re a gym owner, personal trainer, or fitness coach, don't let self-doubt hinder your dreams - start building confidence today.
Our favourite quotable moments:
"When you lack confidence, you put a lid on your potential." - Dan Henderson
"Confidence is something that can be developed." - Dan Henderson
"Confidence is a choice." - Dan Henderson
"The way that we speak to ourselves matters." - Dan Henderson
Resources:
Instagram - Coach Dan Henderson YouTube - Profit Made SimpleFacebook - Coach Dan Henderson
About Dan:
Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Mar 11, 2024 • 39min
Financial Hacks for Fitness Coaches (with Alex Thomas)
If financial literacy is key to growing a successful business, why do so many health and fitness professionals shy away from learning it?
Welcome to Profit Made Simple with host Dan Henderson and our special guest, Alex Thomas, who is the President of The Sports Nutrition Association CISSN. In this episode, Dan and Alex pull back the curtain on financial success in the fitness and sports nutrition industry. Discover the critical importance of tax planning and strategic decision-making to build a profitable enterprise. Both Alex and Dan open up about their personal journeys, saving diligently, leveraging client income to build a purposeful property portfolio. Uncover the mindset and principles behind their success and gain insights into building a robust business and a fulfilling life. Press play now for a wealth of wisdom and actionable advice. What you'll take from this episode is a roadmap to financial success in your fitness or nutrition venture.
Our favourite quotable moments:
""There's a responsibility. There is a duty that you need to learn [financial literacy] yourself." - Dan Henderson
"Making money for the sake of money generally is not a great motivator." - Dan Henderson
“Once you've built that [financial] literacy… intentionally delaying gratification sets you up to succeed.” - Alex Thomas
"Because if you don't do [everything] by design, it's going to happen by default.” - Dan Henderson
Resources:
Instagram - Coach Dan Henderson
YouTube - Profit Made Simple
Facebook - Coach Dan Henderson
About Alex:
Alex Thomas, President and Managing Director of The Sports Nutrition Association, is a seasoned Clinical Accredited Sports Nutritionist and Australian Ambassador of the ISSN. As one of the first qualified CISSN in Australia, he co-created the Metabolic Health Screen. Passionate about elevating Personal Trainers in Applied Sports Nutrition, he focuses on providing legitimate education, qualifications, and insurance for a thriving career in the field.
About Dan:
Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.
Disclaimer: This podcast episode provides general information and is not financial advice. Consult with a licensed financial advisor before making any decisions.

Mar 4, 2024 • 14min
Morning Habits Killing Your Fitness Business
Are you a fitness entrepreneur struggling to make the most of your mornings and boost your productivity? In the very first podcast episode of Profit Made Simple with Coach Dan Henderson, you'll learn about the seven biggest mistakes people make in the morning that can ruin their productivity. From scrolling aimlessly in bed to working on the wrong tasks, these common errors can be detrimental to your success. Instead of following an endless list of activities, the key to a productive morning routine is to focus on simple but effective habits. Discover how establishing a sleep routine, avoiding aimless scrolling, prioritizing important tasks, planning ahead, hydrating, getting sunlight, and protecting your routine can set you up for success and help you achieve your goals more efficiently.
Our favourite quotable moments:
"If you win the morning, you win the day." - Dan Henderson
"A great morning routine is about getting you in a state so you can perform at your best." - Dan Henderson
"One of the best ways to improve your quality of sleep is to go to bed and wake up at the same time every day." - Dan Henderson
"The morning should be spent on tasks that move the business forward." - Dan Henderson
"Getting sunlight in the morning will increase alertness, cognitive function, and productivity." - Dan Henderson
"You need to protect the routine with discipline and commitment." - Dan Henderson
Resources:
Instagram - Coach Dan Henderson YouTube - Profit Made SimpleFacebook - Coach Dan Henderson
About Dan:
Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Feb 26, 2024 • 43min
How to Build a Profitable Fitness Business (with Jono Petrohilos)
How do you go from ranking last in your fitness business to #1 in just one year? The answer is more surprising than you think! In this episode of Profit Made Simple, Dan Henderson interviews Jono Petrohilos, an innovative and successful entrepreneur in the fitness industry. Jono shares his journey of building a profitable business that is independent of him. Starting as a boot camp instructor, Jono saw an opportunity to create additional revenue streams. However, he faced challenges and realised he needed to take responsibility for his success. Jono invested in self-development, attending courses and conferences and seeking mentorship. Within a year, he went from being ranked 75th to becoming the number one boot camp instructor in the business. Jono then created a comprehensive course tailored for boot camp owners, addressing sales, marketing, workouts, and retention, ultimately leading him to a passive income machine. Listen to this episode to discover Jono's insights and experiences so you can take control of your success.
Our favourite quotable moments:
"Maybe it's not the competition's fault that you suck. Maybe it's your fault you haven't done enough to be better than the competition." - Jono Petrohilos
"Sometimes it's best when you're at your lowest because you're forced to do something." - Jono Petrohilos
"The best rule for entrepreneurism initially is to take a hundred percent responsibility." - Jono Petrohilos
Resources:
Jono Petrohilos - LinkedIn
Fitness Education Online
Instagram - Coach Dan Henderson
YouTube - Profit Made Simple
Facebook - Coach Dan Henderson
About Jono:
Jono is the Co Founder and Director at Fitness Education Online, one of the world's largest providers of online continuing education / professional development courses for Fitness Professionals with over 40 registered CEC courses.
About Dan:
Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Feb 25, 2024 • 1min
Welcome to Profit Made Simple
Welcome to Profit Made Simple, where you'll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you're a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you. Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader. Subscribe now and start seeing real results in your business.
About Your Host:
Meet Dan Henderson, founder of Fitness Profit - a coaching and consulting business helping fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.