Profit Made Simple Bespoke Fitness Solutions to Achieve High-End Clients (with Lachlan Rowston)
Forget crowded gyms and generic workouts. The fitness industry is experiencing a revolution with the rise of high-end, personalised training for elite clientele. In this episode, we're joined by Lachlan Rowston, the co-founder of Lockeroom – a gym designed specifically for top-tier executives seeking a transformative fitness experience. Lachlan isn't just changing the game for business leaders, he's setting new benchmarks in client satisfaction and operational excellence. Tune in as Lachlan dives deep into the strategies behind Lockeroom's success and shares his cutting-edge insights into the future of personalised fitness for the elite. This episode is packed with actionable tips you can use to elevate your own fitness business through hiring strategies, personalised training models to attract high-paying clients.
Our favourite quotable moments:
“It takes a lot of energy and it takes a lot of enthusiasm to push a business forward and motivate a team.” - Lachlan Rowston
“We make that barrier super high so that we don't have to worry about it once they're hired.” - Lachlan Rowston
“When you're not excited about something, especially as the leader of the business, it really drags everything else down.” - Lachlan Rowston
Resources:
LinkedIn - Lachlan Rowston
Instagram - Lachlan Rowston
Instagram - Coach Dan Henderson
Facebook - Coach Dan Henderson
About Guest:
Lachlan's fitness journey began in 2010, balancing personal training with Exercise Physiology studies at UNSW. His passion ignited in 2014 when he opened his first gym at 21. Since then, he's grown his business to four locations and co-hosts Australia's top fitness podcast, The Mind Muscle Project. Lachlan's expertise extends globally through interviews in over 20 cities. Now, this renowned fitness entrepreneur and coach empowers high-achievers, working with founders, executives, and industry leaders to optimise their health through training, nutrition, and medical protocols.
About Dan:
Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.