Profit Made Simple Building a Thriving Fitness Community with Better Member Retention and Gym Culture with Kosta Drakoulakos, Member Loyalty, Staff Retention, 747 Fitness
What does it truly take to build a fitness community that thrives? It’s more than just state-of-the-art equipment or innovative workout routines; it’s about creating an environment where every member feels valued and connected. In this episode, we sit down with Kosta Drakoulakos, high performance coach and founder of 747 Fitness with over a decade of experience. Kosta shares his journey and insights on cultivating a vibrant gym culture, fostering deep connections, and maintaining member loyalty. Discover how to transform your fitness business into a community hub where people are eager to return. Listen now and discover actionable strategies to create a fitness community that stands the test of time.
Our favourite quotable moments:
“If you've got the right brand and you've got the right systems, people will stay with you for literally forever.” - Kosta Drakoulakos
“If your product is that good and you're getting people results, people want to come.” - Kosta Drakoulakos
“You should be out there if you really want to grow your brand and your people.” - Kosta Drakoulakos
“When you believe in the product and you believe in what you're doing, people can see through that.” - Kosta Drakoulakos
Resources:
747 Fitness - Website
Kosta Drakoulakos - LinkedIn
@kostadrak - Instagram
@kostadrak - Facebook
Instagram - Coach Dan Henderson
Facebook - Coach Dan Henderson
About Guest: Kosta is a seasoned Strength and Conditioning Coach with over 13 years of experience. His career has been dedicated to developing athletes of all levels, from amateurs to elite competitors. As the Head Strength and Conditioning Coach at 747 Fitness and a key member of various sporting club coaching staffs, Kosta is passionate about guiding his athletes to achieve their full potential. His leadership style emphasizes teamwork, personal growth, and a shared commitment to excellence.
About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.