Adapting Your Fitness Business to Survive and Thrive with Amanda ‘Bracksy’ Bracks: Marketing strategies, local marketing and community outreach, retention strategies for fitness members

The fitness industry is undergoing a major transformation. From the rise of boutique studios to the decline of traditional gyms, it's a landscape that's rapidly evolving. In this episode, host Dan Henderson and guest Amanda ‘Bracksy’ Bracks explore the key changes shaping the industry and provide actionable strategies for fitness businesses to stay relevant and competitive. Discover how to enhance customer service, leverage offline and traditional marketing in the digital marketing age, and implement effective sales techniques to thrive in today's dynamic market. Join us as we explore the challenges and opportunities facing fitness businesses.

Our favourite quotable moments

"We're not in the fitness industry, we're actually in the experience industry." - Amanda Bracks

"What gets done offline gets your leads online." - Amanda Bracks

“The fitness industry was made based on collaboration, communication, and the trainer being out in the community” - Amanda Bracks

“You've just got to get back into one channel at a time.” - Amanda Bracks

“I'm looking for characteristics of who I can train, not who can do the job for me.” - Amanda Bracks

Resources:

Website - Fitness Management Training

Facebook - Amanda Bracks

Instagram - Coach Dan Henderson 

YouTube - Profit Made Simple

Facebook - Coach Dan Henderson

About Guest:

With over three decades of experience, Amanda has built a stellar reputation as a multi-award-winning business leader and coach. Having held prominent roles such as general manager, national business development manager, and national sales specialist, Amanda has a proven track record of success. Recognised for their contributions to the fitness industry, they have been inducted into the Australian Fitness Industry Roll of Honour and have received numerous awards, including NSW Fitness Manager of the Year and Australian Club of the Year. As a business coach, Amanda has worked with a diverse range of clients, offering expert guidance in areas such as sales training, marketing, leadership, and team management. Passionate about helping businesses thrive, Amanda leverages their extensive experience to empower entrepreneurs and their teams to achieve their goals with purpose and vitality.

About Dan:

Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.