Profit Made Simple

Struggling to generate enough warm leads for your business? Many entrepreneurs share the same challenge: they want more leads, but they also need those leads to turn into real customers. Here's the thing—it's not just about increasing the number of leads; it’s about attracting the right ones, building trust, and guiding them through each stage of the marketing funnel. In this solo episode, host Dan Henderson shares his top techniques for proper nurturing, and the mistakes that make people lose valuable prospects, missing out on big opportunities for growth. Listen now to learn actionable strategies that will boost your lead generation process and drive sustainable, long-term results. Our favourite quotable moments: “[You need to] generate not only more leads but more quality leads.” - Coach Dan Henderson “You need to understand your client's needs and frustrations, their fears.” - Coach Dan Henderson “You aren't using all stages of the marketing funnel, and therefore you're leaving a ton of money on the table.”  - Coach Dan Henderson Resources: Instagram - Coach Dan Henderson  YouTube - Profit Made Simple Facebook - Coach Dan Henderson About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: Lead generation for entrepreneurs, nurturing leads, marketing funnel, mistakes in lead generation, actionable strategies for lead generation, lead generation tips, fitness business lead generation, online fitness coach lead generation, nurturing leads in the fitness industry, marketing funnel for fitness business, building trust with fitness clients, Building trust with customers, awareness stage marketing

Are you a fitness business owner overwhelmed by the constant demands of your role? Are you finding it difficult to delegate tasks and empower your team? In this episode, host Dan Henderson sits down with Jen Collins, a seasoned fitness entrepreneur and senior coach at Fitness Profit, to discuss the importance of effective delegation and creating a sustainable exit strategy. Jen shares her personal journey, revealing how she overcame the fear of letting go and transformed her business by delegating effectively and building a scalable operation. She emphasizes the importance of setting clear standards, having open conversations, and investing in your team's development. Listen now to discover how to build a sustainable, scalable business that can generate significant returns. Our favourite quotable moments: “It’s okay to admit [you don’t know everything] and to ask for help.” - Jen Collins "Don't be afraid to ask for help." - Dan Henderson “Simple scales, complex fails." - Jen Collins Resources: Facebook and Instagram - Jen Collins Instagram - Coach Dan Henderson  YouTube - Profit Made Simple Facebook - Coach Dan Henderson Fitness Profit - Website About Guest: Jen has been part of the fitness industry for over 30 years in a variety of leadership & management roles, as well as owned and operated multiple businesses of her own during that time. She has been a coach with the Fitness Profit team since 2021, helping business owners to create more profitable businesses, gain their freedom back, and have a greater impact on the world! About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: business growth, delegation, leadership, entrepreneurship, exit strategy, scaling a business, time management, productivity, team building, business success, personal development, goal setting, financial freedom, business management, business strategy, team empowerment, work-life balance, how to delegate tasks in a fitness business, scaling a fitness business for sale, creating a successful exit strategy for a fitness business, the importance of leadership in a fitness business.

Are you feeling overwhelmed as a coach, struggling to balance client demands with your aspirations for growth? Many coaches find themselves trapped in a cycle of endless hours and little return, often feeling that their identity is tied solely to their role. In this podcast episode, host Dan Henderson shares valuable insights on transitioning from a coach to a CEO, emphasising the essential shifts in mindset, identity, and operations required for this transformation. By embracing this journey, you can achieve new levels of business success, greater freedom, and enhanced impact. Listen now and discover how to redefine your identity and thrive as a business leader. Our favourite quotable moments: "One of the biggest reasons your business is stuck right now is because your old identity is no longer serving you." - Coach Dan Henderson “Every time I have made this transition from technician to CEO, the business has exponentially grown.”  - Coach Dan Henderson “By developing my team and systems, my business can scale and deliver value even in my absence.” - Coach Dan Henderson Resources: Instagram - Coach Dan Henderson  YouTube - Profit Made Simple Facebook - Coach Dan Henderson About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: CEO mindset, Business Strategies, Effective Delegation, Entrepreneur Skills, Growth Mindset, 6 figure fitness business, gym owner, club owner, gym manager.

How do you rebuild your life after facing unimaginable loss? In this episode, we welcome Jye Lee, a successful fitness entrepreneur, fat loss coach, personal trainer and clothing brand owner, who has experienced more hardship in a few years than many face in a lifetime. Following the sudden deaths of his father and two uncles, Jye found himself at rock bottom, struggling with grief and substance abuse. However, he transformed his life through discipline, intense Muay Thai training, and a relentless pursuit of self-improvement. He also shares his experiences with building multiple businesses, including Zero Gym, an online training business, as well as his clothing brand. Listen now to hear how Jye turned his pain into purpose, reshaping his future and inspiring countless others along the way. Our favourite quotable moments: "I’ve been through a few tragedies in the past three years. But we always find the end of the tunnel.” - Jye Lee “I knew I needed to get in that ring for not only him, but myself. And it was the best relief I've ever had in my life when I got out of that ring.” - Jye Lee “I had a mission, and I was getting it done.” - Jye Lee Resources: Jyeza Aus - Website Zero Gym HQ - Instagram Coach Jye Lee - Instagram Instagram - Coach Dan Henderson  YouTube - Profit Made Simple Facebook - Coach Dan Henderson About Guest: Jye Lee is an online fat loss coach and personal trainer, who founded Zero Gym in Perth and Jyeza Aus clothing brand.  About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: Success, business advice, fitness motivation, fitness stories, overcoming adversity, personal growth, entrepreneurial journey, fitness business ideas, motivational stories.

Did you know that 80% of sales are made after the 6th contact? Yet, most salespeople give up after only 1, 2 or 3 attempts. In today's competitive landscape, simply reaching out to prospects is not enough. You need the right sales technique strategies to improve sales, close deals and retain clients. In this solo episode of Profit Made Simple, join host Dan Henderson, who runs a coaching and consulting business helping fitness owners achieve more freedom, impact, and income. From personalisation to mastering follow-ups and handling objections, these 10 proven techniques and sales tips will transform how you approach sales. Listen now and discover how these tips can skyrocket your results! Our favourite quotable moments: “Selling is how we serve our prospective clients. If we don't sell with efficiency and with conviction, then they are going to go to an inferior product and service.” - Coach Dan Henderson “Sales is a transfer of energy.” - Dan Henderson “If you're not getting the sales you want right now, I can almost guarantee it is because you are too slow with your follow up.” - Dan Henderson “The key is making sure you do it, and do a lot of it.” - Dan Henderson "You must validate every objection and then ask an open-ended question." - Dan Henderson Resources: ⁠Instagram - Coach Dan Henderson⁠ ⁠YouTube - Profit Made Simple⁠ ⁠Facebook - Coach Dan Henderson⁠ About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: sales techniques, improve sales, sales tip, how to sell, gym business, gym owners, gym manager

What does it truly take to build a fitness community that thrives? It’s more than just state-of-the-art equipment or innovative workout routines; it’s about creating an environment where every member feels valued and connected. In this episode, we sit down with Kosta Drakoulakos, high performance coach and founder of 747 Fitness with over a decade of experience. Kosta shares his journey and insights on cultivating a vibrant gym culture, fostering deep connections, and maintaining member loyalty. Discover how to transform your fitness business into a community hub where people are eager to return. Listen now and discover actionable strategies to create a fitness community that stands the test of time. Our favourite quotable moments: “If you've got the right brand and you've got the right systems, people will stay with you for literally forever.” - Kosta Drakoulakos “If your product is that good and you're getting people results, people want to come.” - Kosta Drakoulakos “You should be out there if you really want to grow your brand and your people.” - Kosta Drakoulakos “When you believe in the product and you believe in what you're doing, people can see through that.” - Kosta Drakoulakos Resources: 747 Fitness - Website Kosta Drakoulakos - LinkedIn @kostadrak - Instagram @kostadrak - Facebook Instagram - Coach Dan Henderson  YouTube - Profit Made Simple Facebook - Coach Dan Henderson About Guest: Kosta is a seasoned Strength and Conditioning Coach with over 13 years of experience. His career has been dedicated to developing athletes of all levels, from amateurs to elite competitors. As the Head Strength and Conditioning Coach at 747 Fitness and a key member of various sporting club coaching staffs, Kosta is passionate about guiding his athletes to achieve their full potential. His leadership style emphasizes teamwork, personal growth, and a shared commitment to excellence. About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

What if mastering just five crucial skills could open the door to new levels of success? In this solo episode, your host Dan Henderson, a successful entrepreneur who has set up, operated, and sold multiple companies over the last 15 years, shares the five high-income skills that can take your business to the next level. Many entrepreneurs hit a ceiling because they lack the right skills to drive growth. These skills—ranging from content creation to effective leadership—are the building blocks for increasing your income, impact, and freedom. Listen now and discover how refining these essential skills can transform your business. Our favourite quotable moments: “Sales is about solving problems. The better we solve problems, the more successful we will be.” - Dan Henderson “Leadership is always the problem. Leadership is always the solution.” - Dan Henderson “You cannot build anything significant and meaningful on your own. You're going to need a team.” - Dan Henderson “The game is always be serving. You have to listen intently. You have to act with curiosity.” - Dan Henderson Resources: Instagram - Coach Dan Henderson YouTube - Profit Made Simple Facebook - Coach Dan Henderson About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

The fitness industry is undergoing a major transformation. From the rise of boutique studios to the decline of traditional gyms, it's a landscape that's rapidly evolving. In this episode, host Dan Henderson and guest Amanda ‘Bracksy’ Bracks explore the key changes shaping the industry and provide actionable strategies for fitness businesses to stay relevant and competitive. Discover how to enhance customer service, leverage offline and traditional marketing in the digital marketing age, and implement effective sales techniques to thrive in today's dynamic market. Join us as we explore the challenges and opportunities facing fitness businesses. Our favourite quotable moments "We're not in the fitness industry, we're actually in the experience industry." - Amanda Bracks "What gets done offline gets your leads online." - Amanda Bracks “The fitness industry was made based on collaboration, communication, and the trainer being out in the community” - Amanda Bracks “You've just got to get back into one channel at a time.” - Amanda Bracks “I'm looking for characteristics of who I can train, not who can do the job for me.” - Amanda Bracks Resources: Website - Fitness Management Training Facebook - Amanda Bracks Instagram - Coach Dan Henderson  YouTube - Profit Made Simple Facebook - Coach Dan Henderson About Guest: With over three decades of experience, Amanda has built a stellar reputation as a multi-award-winning business leader and coach. Having held prominent roles such as general manager, national business development manager, and national sales specialist, Amanda has a proven track record of success. Recognised for their contributions to the fitness industry, they have been inducted into the Australian Fitness Industry Roll of Honour and have received numerous awards, including NSW Fitness Manager of the Year and Australian Club of the Year. As a business coach, Amanda has worked with a diverse range of clients, offering expert guidance in areas such as sales training, marketing, leadership, and team management. Passionate about helping businesses thrive, Amanda leverages their extensive experience to empower entrepreneurs and their teams to achieve their goals with purpose and vitality. About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Is your business growth being held back by the tasks you refuse to delegate? In this episode, hosted by Dan Henderson, a 7-figure fitness entrepreneur, we explore how many business owners find themselves trapped in a cycle of doing everything themselves, convinced that no one else can meet their standards. This mindset not only limits your potential but also stifles your team's development. Effective delegation isn't about relinquishing control—it's about empowering others to contribute to your vision. By refining your delegation skills, you can reclaim your time, reduce stress, and focus on the areas where you truly excel. Listen now and learn how to delegate with confidence, knowing that it will drive your business forward. Our favourite quotable moments: “This training is important to me because I have felt the pain of getting these things wrong. And I want to make sure you don't feel that pain.” - Coach Dan Henderson “So when we look at our management issues, this will overcome poor delegation. It will enable you to step away and empower and not be a micromanager.”  - Coach Dan Henderson “Delegation is one step back for 100 steps forward.” - Coach Dan Henderson “Stop having this need for it to be perfect. Cause in your eyes, nobody's ever going to do it as good as you.”  - Coach Dan Henderson Resources: Instagram - Coach Dan Henderson YouTube - Profit Made Simple Facebook - Coach Dan Henderson About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Ever wondered why some people seem to effortlessly expand their professional circles while others struggle to make meaningful connections? Building a powerful network isn't just about collecting business cards; it's about forging genuine relationships that drive success. In this episode, Craig Ballantyne, business mentor, owner of Early To Rise, and author of The Perfect Week Formula, shares his insights on transforming your approach to networking. He explains how to cultivate authentic connections, leverage your network for business growth, and overcome common barriers to building lasting relationships. Join Craig and discover actionable strategies to enhance your networking skills and propel your career forward. Listen now and discover the secrets to transforming your networking game. Our favourite quotable moments: “Everything in life is easier when you know more good people. And that includes putting profits into your business.” - Craig Ballantyne “If you want to be a great networker, what you need to do is build your goodwill bank account.” - Craig Ballantyne “Obviously in my business I like profits. But I would say that nothing brings me as good of a feeling as introducing people.” - Craig Ballantyne “The more people you have in your network and the more valuable you are to your network, the easier your network grows, because people recognize it.” - Craig Ballantyne “The thing that separates successful people and unsuccessful people in most cases is better preparation and provide a great framework.” - Craig Ballantyne Resources: Email List - Craig Ballantyne Instagram - Coach Dan Henderson  YouTube - Profit Made Simple Facebook - Coach Dan Henderson About Guest: Craig Ballantyne is a seasoned entrepreneur and bestselling author who transformed his life from a struggling personal trainer to a multi-million-dollar empire builder. Born and raised on a Canadian farm, Ballantyne's journey is a testament to the power of human potential. With a proven track record of building five seven-figure businesses across diverse industries, he has mentored thousands worldwide, from CEOs to everyday individuals. Ballantyne's expertise lies in providing the strategic frameworks, discipline, and mindset necessary for achieving extraordinary success. His mission is to empower others to create their ideal lives and build their own empires. About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related keywords: Networking Strategies, Building Connections, Professional Relationships, Networking Tips