Profit Made Simple

If you're a fitness business owner or manager looking to elevate your business and personal growth, this special episode of Profit Made Simple is a must-listen. Hosted by Dan Henderson, this episode compiles the 15 most impactful lessons from over 20 renowned thought leaders, entrepreneurs, and business minds who have shared their wisdom on the podcast in 2024. From Craig Ballantyne’s advice on structuring your day to win, to Bedros Keuilian's emphasis on overcoming the victim mentality and taking personal accountability, each lesson is designed to inspire and guide you towards success. You'll also learn from experts like Jen Collins on building efficient systems for freedom, Chris Lynton on embracing change in the digital world, and Kosta Drakoulakos on delivering exceptional client experiences. Whether you're seeking to improve your morning routine, build a strong team, or develop a powerful personal brand, this episode is packed with actionable insights and strategies to help you achieve a magnificent 2025. Don't miss out on the valuable advice and inspiration that can transform your business and your life. Our favourite quotable moments: “You need to take control of your finances to reduce stress and create more opportunities.” - Coach Dan Henderson  “Develop a community where you uplift, support and help each other achieve your immense potential and you'll have a life full of joy and fulfillment.” - Coach Dan Henderson  “I hope I've shared content on this podcast that has helped you grow your business, grow yourself, improve your mindset, and helped you achieve your goals.” - Coach Dan Henderson  “A strong, capable team is the key to scaling and creating impact.” - Coach Dan Henderson  “We need the challenges because that is what develops the fortitude and the resilience.” - Coach Dan Henderson  Resources: Instagram - Coach Dan Henderson  YouTube - Profit Made Simple Facebook - Coach Dan Henderson About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: fitness business marketing strategies, online fitness coaching tips, gym owner success stories, fitness entrepreneur challenges, personal trainer branding ideas

Have you ever faced a challenge or failure that made you question your ability to succeed? In this episode, we’re joined by Benjamin Donhardt (aka Benji), Co-Founder & CEO of Supafitgrow, a leading fitness and wellness digital marketing company that’s reshaping the industry. Benji opens up about the obstacles he’s overcome, from early setbacks to the tough decisions that have shaped his career. He shares the resilience and mindset needed to push through these hurdles and keep striving for success. Learn how staying authentic and focused on your goals can help you navigate even the toughest moments. If you’re ready to tackle challenges and grow your business, this episode is full of wisdom to inspire your next move. Listen now! Our favourite quotable moments: “I always knew that I was going to be like a leader of some sort. I wanted to build something for the better of humanity.” - Benjamin Donhardt “Through challenges and discomfort, great things come. Nothing comes from being comfortable and being satisfied with what you've got.” - Benjamin Donhardt “I've failed. But I'm failing forward. And I'm learning. Because every time you fail, there's a silver lining in there.” - Benjamin Donhardt “If we can be a part of that growth and to support humanity and to create healthier lifestyles, then we're doing something bigger than ourselves.” - Benjamin Donhardt “Never, ever wear a mask. Be yourself and be authentic.” - Benjamin Donhardt Resources: Benjamin Donhardt - LinkedIn and Instagram SupafitGrow - Website and Instagram Instagram - Coach Dan Henderson  YouTube - Profit Made Simple Facebook - Coach Dan Henderson About Guest: As a fitness industry veteran and successful gym owner, Benji has established himself as a prominent figure, offering invaluable guidance and support as a trusted advisor and mentor to many aspiring gym owners and fitness professionals. His exceptional networking and sales skills have driven significant business growth and profitability for both himself and his clients, largely due to his unparalleled ability to build and nurture relationships. Benji's leadership skills, honed from 6 years as a platoon leader in special forces units, have instilled in him a tireless work ethic, exceptional teamwork skills, and a strategic mindset. With a deep understanding of industry trends and opportunities, Benji stays ahead of the curve, innovating in a highly competitive landscape and solidifying his position as a trailblazer and influential leader. His passion, expertise, dedication to the fitness industry, and military experience make him an exceptional director and valuable asset to any organization seeking growth and success. About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: fitness marketing strategies, gym lead generation, fitness business growth, lead nurturing in fitness, digital marketing for gyms, business resilience, overcoming challenges, fitness brand success, building a global brand, entrepreneurial mindset

Are you ready to make 2025 the breakthrough year for your fitness business? The competition is fierce, but with the right strategies, you can captivate your audience, streamline your planning, and transform your business into a thriving success. In this solo episode with Dan Henderson, he shares a powerful framework to help you align your goals, prioritise effectively, and focus on the actions that truly matter. From mapping out key milestones to creating space for personal growth, these seven tips will set you up for unparalleled success. Listen now and discover how to grow a fitness business that stands out, builds lasting connections, and drives measurable results. Our favourite quotable moments: “You need to develop your sales skills for every lead you get as the best opportunity of conversion.” - Coach Dan Henderson “This is called profit made simple. Revenue feeds the ego. Profit feeds the family.” - Coach Dan Henderson “What are the moneymaking activities that you are going to prioritise? They are the big rocks.” - Coach Dan Henderson Resources: Instagram - Coach Dan Henderson  YouTube - Profit Made Simple Facebook - Coach Dan Henderson About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: fitness business growth, podcasting for entrepreneurs, business marketing strategies, podcast planning tips, roadmap to business success, fitness business tips, podcast growth strategies, planning for fitness success, successful business strategies, fitness industry podcasting

In this captivating episode recorded in the city of Dubai, Dan Henderson sits down with Dan Bolton, a renowned coach and thought leader. Dan shares his extraordinary journey from a chaotic upbringing in New Zealand to becoming a successful entrepreneurial coach. He recounts his early days as a sex education presenter, his nearly decade-long stint as a youth pastor, and his intuitive decision to leave the church in 2018 to venture into entrepreneurship. Inspired by figures like Sam Ovens and Tai Lopez, Dan built a digital agency and eventually transitioned to coaching, scaling his business to a $347,000 cash month in just 16 months. This episode is a must-listen for fitness entrepreneurs, as Dan talks about the importance of autonomy, the evolution of his business, and the lessons he learned along the way that can be applied to any entrepreneurial venture. Tune in to discover how Dan's unique experiences and entrepreneurial spirit can inspire and guide you in your own business journey. Our favourite quotable moments: "I liked education, but hated being told what to do. And so the first moment that I could drop out of high school, I did." - Dan Bolton "No one hired me. So I decided to hire myself." - Dan Bolton "The greatest breakthroughs I've ever had have been when I've actually given myself that white space." - Dan Bolton "Entrepreneurship is this more than anything… the identity of being a scientist. We were just testing. We don't know anything for sure.” - Dan Bolton Resources: Instagram - Coach Dan Henderson  YouTube - Profit Made Simple Facebook - Coach Dan Henderson About Guest: Find Dan Bolton on Instagram and YouTube. About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: fitness business growth, holiday season planning, festive season strategy, customer retention, entrepreneurial advice, business development, gym management, gym success

How often do you find yourself overwhelmed by a never-ending list of tasks, unsure of where to begin? Or maybe you're constantly jumping between projects without ever finishing anything? This is the struggle of many health and fitness entrepreneurs, business owners, and professionals getting stuck in the chaos and losing focus. But what if you could take control of your time and boost your productivity by 20% or more? These five simple productivity frameworks can help you get more done in less time, with less stress. Listen now and discover how to apply these powerful strategies to your own routine and achieve better results. Our favourite quotable moments: “We all have the same amount of minutes, hours, days in a week, yet some of us can accomplish so much, and yet some of us so little.”  - Coach Dan Henderson “By having all the tasks and projects in the done column, you can see how much you've done.” - Coach Dan Henderson “And one of the things that is common amongst all great business people is that they are fantastic at utilizing their time.”  - Coach Dan Henderson “You need to time chunk. You need to allocate your tasks in particular time frames.”  - Coach Dan Henderson Resources: Instagram - Coach Dan Henderson  YouTube - Profit Made Simple Facebook - Coach Dan Henderson About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: How can I be more productive, how can i more stuff done in a day, Productivity tips, Time management strategies, Effective goal setting, Task prioritization, Focus techniques, productivity frameworks, time management, daily planning, task prioritization, business productivity

Are you struggling to close sales or find the perfect way to connect with your customers? What if there was a method that flipped the sales process on its head and made the customer want to buy from you instead? In this episode of Profit Made Simple, we’re joined by Petar Lackovic, a sales expert who shares his powerful "reverse selling" method. Petar breaks down how to uncover your customer's true buying motivators, create a compelling solution tailored to their needs, and walk them through the process without the pressure. Listen now and discover how to master the art of sales and boost your conversions. Our favourite quotable moments: "We've got models within frameworks that help to uncover and ask the right questions.”  - Petar Lackovic “Sometimes the customers don't really even know what they want.” - Petar Lackovic “You can only tell someone to quit smoking so many times. They don't quit until they decide for themselves.” - Petar Lackovic Resources: CONVERT Club - The Reverse Selling Method Instagram - Coach Dan Henderson  YouTube - Profit Made Simple Facebook - Coach Dan Henderson About Guest: Petar is an international entrepreneur, investor, advisor, and speaker who specialises in creating and implementing successful systemised sales processes. He is the founder of The Sales Institute and has generated over $2 billion in sales and revenue for himself and his clients. Petar is the creator of the Reverse Selling Method and two sales training programs CONVERT Club and The Sales Accelerator Program. His sales training has helped businesses achieve consistent results and avoid sales fluctuations. Petar has successfully worked with thousands of businesses across the globe in over 140 different industries, including companies like Mazda, ING, Westpac, Club Med, and Macquarie University. About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: Reverse Selling Method, Sales Strategies, Customer Decision Making, Sales Framework, Emotional Selling Techniques, sales mindset, buying motivators, sales strategy, gym manager, gym owner, gym sales, fitness business

Is your business ready to make the most of the festive rush? While many owners ease into holiday mode, there’s a major opportunity to keep your business thriving by staying active when others step back. In this solo episode, Coach Dan Henderson shares essential strategies to capture attention, engage clients, and build strong revenue through carefully timed offers and client-focused programmes. From unique holiday promotions to avoiding common advertising traps, Dan offers a roadmap to boost your end-of-year performance and keep clients excited for what’s next. Listen now and learn how to transform this festive season into a period of real growth for your business. Our favourite quotable moments: "The next five weeks present unprecedented opportunities to make money." - Dan Henderson “You're going to be leaps and bounds ahead of everyone else.” - Dan Henderson "Those that want to squeeze the lemon dry of 2024, they are going to dominate." - Dan Henderson Resources: Instagram - Coach Dan Henderson  YouTube - Profit Made Simple Facebook - Coach Dan Henderson About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: Business growth strategies, Client engagement techniques, Festive season marketing, Year-end business planning, Motivation for entrepreneurs, Seasonal promotions, Gym owner tips, Revenue growth, New Year Resolutions

Ever wondered what it really takes to lead with impact, especially when the odds are stacked against you? In today’s episode, we’re joined by Robert Theo, speaker and co-founder of Rise to Greatness, who transformed his life from hardship to leadership, turning resilience into his greatest strength. For Rob, overcoming dark times and building resilience wasn’t just a matter of survival; it became the foundation of his mission to inspire and uplift others. Through setbacks, triumphs, and unwavering support from his wife, Rob carved his path, proving that true greatness emerges when we step beyond our comfort zones. Listen now and discover how Rob’s story can help you redefine your own journey toward meaningful change and leadership success. Our favourite quotable moments: “Whenever there's a situation where even if it's for advice and you think that it might be stupid to ask for help, never think that.” - Rob Theo “Be humble, because if you're not humble, life will humble you in some way. And that, for me, was a catalyst in changing the way I was thinking.” - Rob Theo “Whatever you learn or whatever you're attracted to and you feel aligned with, start putting it into practice.” - Rob Theo Resources: Rob Theo - Website and Instagram Instagram - Coach Dan Henderson  YouTube - Profit Made Simple Facebook - Coach Dan Henderson About Guest: Rob Theodoridis (Rob Theo, for short) is a speaker and Co-Founder of RISE TO GREATNESS, as well as the author of Velocity. His journey from humble beginnings in a family business to the pinnacle of entrepreneurial success is nothing short of remarkable. In 2021, Robert's unwavering dedication and innovative spirit earned him the prestigious Business of the Year award and a finalist position for Business of the Decade. These accolades highlight his exceptional ability to turn challenges into opportunities, showcasing his relentless drive and determination. About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: Rise to Greatness, Rob Theo, leadership mindset, overcoming adversity, personal transformation, fitness business podcast, fitness business ideas, inspiring business success story, inspiring business ideas

Have you ever wondered what truly distinguishes successful leaders from the rest? It goes beyond mere management; it’s about crafting a shared vision, nurturing trust, and making decisive choices even when the stakes are high. In this episode, Coach Dan Henderson explores how strong leadership serves as the foundation of any flourishing business, while weaknesses in leadership can ripple through your entire organization. When leadership thrives, so does the team, resulting in extraordinary achievements and a lasting impact on both business and community. Listen now and discover how these 15 leadership attributes can transform your leadership approach, business, and life. Our favourite quotable moments: "Some of the greatest ideas for your businesses are within the minds of your incredible team members." - Coach Dan Henderson "We must model what we want in our team members, we also then need to develop a culture of resilience and persistence." - Coach Dan Henderson "Leadership is about service to the team, and no one is too important to do the little things." - Coach Dan Henderson Resources: Instagram - Coach Dan Henderson  YouTube - Profit Made Simple Facebook - Coach Dan Henderson About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: Leadership development strategies, Effective communication in leadership, Resilience in business leadership, Accountability in leadership roles, Team building and leadership skills, leadership audit, attributes, effective leadership

Did you know that organic reach on social media platforms has plummeted to as low as 2%? For fitness businesses, relying on traditional organic strategies is becoming increasingly challenging. As algorithms evolve, the focus has shifted towards paid advertising, leaving many fitness entrepreneurs struggling to gain visibility. However, this transition offers a new opportunity to adapt and thrive. In this episode, we welcome Chris Lynton of TribeFit, who shares invaluable insights on how to navigate these changes effectively. By embracing paid advertising and refining your approach, you can not only survive but also flourish in this dynamic landscape. Listen now and learn how to pivot your strategy to ensure your business reaches its full potential. Our favourite quotable moments: “I'm seeing a lot more people coach online, so it's a lot more competitive.” - Chris Lynton “You have to develop [a paid advertising strategy] because it's the only way that you're going to be seen on these platforms that people are spending copious amounts of time on each and every day.” - Chris Lynton Resources: TribeFit - Website Instagram - Coach Dan Henderson  YouTube - Profit Made Simple Facebook - Coach Dan Henderson About Guest: Chris Lynton, with a lifetime of experience in the fitness industry, helps fitness experts successfully build 6 figure online dream businesses. He is the founder of TribeFit, a business that helps fitness professionals build and grow their online fitness business.  About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: Organic decline, Fitness strategies, Paid ads, Social algorithms, Business tips, affiliate marketing, Facebook, Instagram, TikTok