The Simple and Smart SEO Show

Today we are talking content planning for 2023. Grab Crystal's free  content planning and task template. It's a marketing calendar template in excel (Google Sheets) that's yours free as a listener of the podcast. Happy New Year! Make it your own and get productive!Welcome to the Simple and Smart SEO Show!Share us with a friend!Apply for a $99 SEO Site Audit!Leave a text or voice note 1. How this conversation started: Crystal recognized the need to make sales calls and set aside time for client work.She created an organized list of tasks for each day of the week.We both feel it's important to set profit and revenue goals based on our experience with self-employment.2. Crystal uses quarterly audits to analyze the progress of businesses.A SWOT audit should be done every year (and updated quarterly).SEO Audit should be done quarterly.Etsy/Ecommerce and social media performance should be audited as well.3. Productivity Tips: Batch create as much as possible.Tailwind for Pinterest, Schedulers for Social media.Get in "the zone" and avoiding distractions when working.Try time blocking, setting aside a specific period to pay bills, celebrating successes, and improving workflows two times per month. Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Crystal & B shared their favorite 2022 episodes!Remember to: Leave a text or voice note.1. Ep 17: Optimize Your Website for Search Engines [Listen to a Live SEO Audit] (B's favorite)B felt vulnerable but she's since learned the episode helped people understand SEO!2. Ep13: Is SEO dying? Should you switch to paid ads? With ads expert Ashleigh Chanél (Crystal's fave)Ashleigh Chanel talked about how ROI isn't always monetary—it's also return on effort (ROE).3. Ep 4: Instagram Search: How to Rank Higher in 2023 (B's #2)B walked through 7 elements of SEO within Instagram. (And now we're seeing other IG experts talk about this!)4. Ep 30: Solving Customer Problems With SEO & Content w/ Marketing Fixer Sunny Logsdon (Crystal's #2)Sunny helps marketing small businesses & women who need to or want to re-engage in the workplace, which really connected w/ Crystal.5. Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

We are talking to  Stephanie Long all about using the SEO tool ScreamingFrog to audit the image sizes on your site!This is a doozy! Catch the YouTube video here!Stephanie Long has been doing SEO for 10 years. She began her own firm SMM SEO Agency, and specializes in helping tech companies.Welcome to the Simple and Smart SEO Show!Share us with a friend!Apply for a $99 SEO Site Audit!Leave a text or voice note.Watch the episode on Youtube so you can follow along with our screenshares!1. Screaming Frog is a tool that helps you determine if your images are too large and slowing down your website speed.Screaming Frog is a good tool for image compression suggestions.Screaming Frog is free up to 500 website pages.2. Stephanie uses Excel to export image data from Screaming Frog so that she can then upload it into Google Sheets for easier analysis.Image sizes, smallest to largest: kb, b, mb, gb, bConvert bytes to pixels by inputting your numbers into this converter tool.You can also convert bytes to pixels manually by using this formula from pixelconverter.com:Pixels resolution = (8*bytes value)/(bit value) then:WText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

We are talking to  Sunny Logsdon all about using prelaunch strategies aligned with an SEO strategy!Sunny works with small business owners who don't have a background in marketing, but need help creating a strategic plan.Welcome to the Simple and Smart SEO Show!Share us with a friend!Apply for a $99 SEO Site Audit!Leave a text or voice note.1. SEO and Marketing should align with your customer's journey.The customer journey is the process of understanding where your customers were before they found you.The way that Sunny explains SEO to her clients is by having valuable content that your target customer needs.2.   Think about how you can help your clients before they even know they need you.For customers who are in the pre-awareness stage, it's helpful to provide valuable content that answers questions they may have.Consider what other struggles they might be dealing with in their life.Provide next steps for people to take after consuming your content.3. Listen to your clients to understand their different needs.Pay attention to the common traits and needs are of your audience segments in order to better serve them.Shift focus from general products to more specific solutions as you receive feedback from customers.Join Sunny's 2023 content planning challengText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Welcome to the Simple and Smart SEO Show!Share us with a friend!Apply for a $99 SEO Site Audit!Leave a text or voice note.We are talking to  Salina Yeung all about using LinkedIn to complement your SEO Strategy. Salina is a current Linkedin business strategist and coach who has worked with Fortune 500 companies, helping them use LinkedIn for marketing and sales.Find out more at theinacadamy.com.1. Salina is a former LinkedIn employee with amazing insider tips!Do you know your LinkedIn social selling score? Salina breaks the SSI down in this episode.Find out how the Network SSI is different from the Industry SSI.Learn the four pillars that contribute to a person's SSI score.2.  LinkedIn prioritizes keywords in various places - do you know where?The low-hanging fruit? Filling out all of your profile fields completely.Only 5.2% of Linkedin users post content regularly. Repurpose your best stuff on LinkedIn!Use keywords in your title - rather than your title!3. Wondering what to share on Linkedin?Utilize your Linkedin profile as your sales page.If graphics are your thing, share carText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

We are talking to  Brenna McGowan all about using prelaunch strategies aligned with an SEO strategy!June 26-30 go Behind the Launch w/ Brenna—for free!Brenna is a copywriter, launch strategist, and pre-launch expert who helps business owners communicate the value of their products and services.1. What is pre launch?Pre-launch is the period before a sales promotion when businesses promote what they are selling to get people prepared for the main event.Planning is key to successful pre-launches, as well as understanding how to use pre-launch tactics in an evergreen funnel.2.  Pre-launching can be helpful for anything from lead magnets to events, not just products or services.The pre-launch journey is figuring out exactly where the person is at, exactly the right fit readiness. A prelaunch is what comes before a sales promotion.Many times in content: call to action is vague or missing completely.3. Paying attention is key to understanding what interests people and informing an SEO strategy.Credibility is important for authority and SEO.Empathy is key to understanding your ideal client.You can show empathy by giving people autonomy.Connect with Brenna: brennamcgowan.co/cheatsheet InstagramFacebook GroupConnect w/ B: YText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

What's in our 28th Episode? We are talking to  Dahlia Orth all about creating systems in Honeybook to support your SEO strategy!Welcome to the Simple and Smart SEO Show!Share us with a friend!Apply for a $99 SEO Site Audit!Leave a text or voice note.1.  Dahlia is a System Strategist & Honeybook Pro who can help you streamline your business processes.Dahlia offers a guide on her website to help you get started with HoneyBook.Dahlia helped B put systems and processes in place for her copywriting business, including automations and templates.2.  Everyone should document their workflows, whether they are just starting out or are ready to hire a team.Tools you can use : ClickUp Honey Book for post-production checklists.Notion is a great tool for organizing info and color-coding things.Monday.comWhimsical is fun for diagrams and flowcharts3. Be intentional when creating a workflow = quality leads.You have to put in legwork on the front end to see results on the back end.Repurposing content is a great way to make the most of your efforts.4. Get in touch with Dahlia Orth, System Strategist & Honeybook ProText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

We've been teasing it, but here's an actual full length episode of our brand new, private podcast: SEO Shorts 🩳!Ever wonder what the pros use for keyword research?We’re answering this burning question today!Chrome extensions we mentioned:UbersuggestKeywords EverywhereKeyword Surfer^^ not affiliate links! Just links to make finding our favorite tools super easy.Tell us about your favorite SEO tool or let us know which of the 3 we discussed you can’t wait to download! Drop your answer in this thread.Like the show & want more? ⬇️Become an SEO Shorts subscriber today for only $10/ month!What you get as a paid private podcast member:- action-oriented weekly episodes- clear "how to" instructions- unlisted YouTube video tutorials - access to an exclusive Q+A thread for subscribers- and everything is less than 10 minutesCheck out the FAQs here(ask your own question about the private podcast in this thread)Can't wait to see you on the inside!Connect w/ B: YouTube, Website, LinkedIn, InstagramText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

What's in our 26th Episode? We are sharing a Black Friday Promotion that you don't want to miss - from Crystal's favorite SEO tool, Surfer SEO!Want to watch us use Surfer SEO in this episode? Watch the YouTube Video!!!Welcome to the Simple and Smart SEO Show!👉🏽 Share us with a friend!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.1.  Surfer SEO is a tool that helps you rank higher on GoogleSurfer SEO helps you figure out which articles to write in order to show up as an authority on a particular topic.You can use Surfer SEO to find keywords with high search volume and low difficulty, meaning they'll be easier for you to rank for.Search intent should be taken into account when choosing keywords.2.  You can use Surfer SEO to create blogs by following its suggestions for topics, keywords, and linking strategies.Surfer SEO is a keyword research and bloggiText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

What's in our 25th Episode? Alisa Meredith is a Senior Product Marketing Manager at Semrush.  Today she is sharing about their SEO products Surround Sound.Welcome to the Simple and Smart SEO Show!👉🏽 Share us with a friend!Apply for your own $99 SEO Site Audit!Leave a text or voice note.1.  Surround Sound is an SEO tool that helps with outreach.Surround Sound SEO is different from traditional SEO because the goal is not to rank your website or content, but rather to get mentioned on high-ranking websites. Brand visibility is how often your brand appears in search results, and share of search is what percentage of those results are yours.2.  It is important to understand where your business stands in the market.There are three types of keywords to consider: content marketing, commercial intent, and transactional intent.Using high intent keywords (keywords with commercial intent) will help you.3. Surround Sound SEO is a way to leverage other sites that already rank for  keywords to get your own site mentioned.Try to build a relationship with the publication by offering something in return.Understanding a customer's unique buyer's journey is important to align marketing.5. Connect with Alisa:Surround Sound videoIGText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!