

The Simple and Smart SEO Show
Crystal Waddell
The best SEO podcast for entrepreneurs and creative small business owners who want to build a better website to grow their business!✨This SEO-focused podcast combines brand strategies mixed with fresh ideas for websites, digital marketing, and customer experience.✨WHY SEO?✨SEO is important because it can help a business be found by people searching for what they sell. In 2025, SEO for LLMs and AI-powered search engines will grow in importance. But don't feel overwhelmed: SEO can be simple and elevate your websites visibility with small changes over time.✨Listen to this podcast every week to learn how you can make your website rank higher without spending thousands of dollars per month!
Episodes
Mentioned books

Jul 20, 2022 • 29min
5 On-Page SEO Mistakes to Avoid
Welcome to the Simple and Smart SEO Show!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.What's in our 9th SEO Episode, all about about on-page SEO mistakes?• Mistakes include using generic headlines that don't help with ranking or conversions, and having buttons that say "learn more" without being specific about where the link goes.• You can improve your website by being more intentional with your headlines and button text, and by using keyword-rich anchor text.•It is important to have headlines, buttons, and texts on images for SEO purposes.• Follow your instincts and be available in a way that people need you.• Creating services and packages can be challenging, but it is worth it.What on-page SEO nuggets are going on your to-do list? Tell us here! B's linksWebsite: brittanyherzberg.comInstagram:Brittany’s One-Stop SEO cheat sheetCrystal's linksWebsites:crystalwaddell.com and collageandwood.comInstagramJasper.ai Start Your Shopify StoreText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Jul 13, 2022 • 35min
Solopreneur SEO for 2023 (part 2) with Laura Jawad
Welcome to the Simple and Smart SEO Show!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.What's in our 8th Episode? It's Part 2 with Laura Jawad!•Brittany, Crystal and guest Laura Jawad chat about how SEO enabled Laura to fill her client roster (Part 2).• They discussed the importance of using Google as a keyword exploration tool.• Calls to action and internal linking are important in keeping people engaged with your website.•Google recently released a core update which has caused some SEOs to see a decline in traffic or ranking.• Google's goal is to serve up the best answers to questions that are Googled, so if content is expert, trustworthy, and relevant, rankings may shift but will not be taken away entirely.• Google's algorithm prioritizes three things: expert content, trustworthiness, and relevance.• Conversion is key - make sure you're clear about what services you offer and how to contact you.• Instagram success may come down to whether or not someone has "it" - i.e., the ability to produce performative content that will engage an audience.• SEO has been a business lifeline for Laura, allowing her to continue driving traffic to her website even when she was unable to post regularly due to health challenges.• By sharing her personal story, Laura has been able to attract compassionate people into her universe and create deeper connections with them.Leave a text or voice memo with your thoughts on this episode hereText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Jun 29, 2022 • 30min
What is SEO in 2023? (The Solopreneur Guide w/ Laura Jawad - Pt. 1)
Welcome to the Simple and Smart SEO Show!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.What's in our 7th Episode? It's Part 1 with Laura Jawad!Laura Hmelo Jawad, Ph.d joins B and Crystal to talk Local SEO from the solopreneur perspective.Laura is a pregnancy and postpartum personal trainer and birth doula who helps people stay strong and active during their pregnancy, have a powerful birthing experience, and recover afterwards.Laura has a PhD in oceanography and was a research scientist for two decades before pivoting to her current line of work.She shares her start with SEO when she couldn't find her business in a Google search.Laura defines SEO as the art of getting Google to serve you up in search results.To build domain authority, Laura writes long form content with keyword research.Laura's SEO process includes Googling the seed keyword and then looking at the related queries, people also ask, and Google suggestions. Tell us about your story with SEO here!Follow Laura on Instagram: instagram.com/laurajawadfitnessVisit her website and blog: https://laurajawad.comCrystal's linksWebsites:crystalwaddell.com and Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Jun 22, 2022 • 33min
AI that helps your Etsy Shop & Shopify SEO
We're talking AI content creation tool Jasper.ai!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.Show Highlights:Jasper.ai is a great tool that can help you be more prolific in your online content creation.Use Jasper.ai for things like creating meta descriptions, title tags, product descriptions, social media captions, or blogs.SEO tools like Ubersuggest, Keywords Everywhere, and Keyword Surfer help with prerequisite keyword research while creating content. Surfer SEO is also helpful for optimizing content for search engines and ranking purposes.Start Your Shopify StoreSEO Writing MasterclassConnect w/ B: Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Your website could be making you more $$Learn how to write content for your website that will help you rank better on search engines.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Jun 15, 2022 • 42min
SEO Tools of Top Experts in 2023 (Easy for you to use too!)
Welcome to the Simple and Smart SEO Show!Apply for your own $99 SEO Site Audit!What's inside? • On today’s episode, we discuss their favorite SEO tools for Google. • Brittany’s top pick is Ubersuggest, which she uses for keyword research and site audits. • Crystal loves Surfer SEO, which can help you with things like adding missing keywords and adding internal links, as well as giving you ideas for new content.• Brittany's second pick is the Keywords Everywhere extension to download keywords and export them.• Crystal's second pick is Ahrefs, which has a free version that lets you utilize some of its features (broken links and other errors) for one website.• Brittany also touches on how Google's "people also ask" and "related searches" sections can give you content ideas and different keyword phrasings to consider.• Crystal's final pick is the Content king app. Content King provides SEO site health feedback in real time and gives you a list of tasks to improve your website's ranking.• Remember that it takes time for changes to show results- keep at it!Which tool do you want to start using?Start Your Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Your website could be making you more $$Learn how to write content for your website that will help you rank better on search engines.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Jun 8, 2022 • 50min
Instagram SEO: How to Rank Higher in 2023
Welcome to the Simple and Smart SEO Show Podcast!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.Here's some highlights from today's show: •B is an expert on Instagram and SEO, and she has grown her following by focusing on one thing. Listen to find out what that is!• Repetition is key when it comes to getting your message across on social media.•Use keywords to figure out what phrases or words you need to have in your captions so that you can show up as the answer to whatever they're searching for.•An example of this is using the key word "client testimonials" in a caption about gathering client testimonials. •Adding keywords to your Instagram handle or profile name is a great way to optimize your social SEO strategy.• If you already have an Instagram handle that you're happy with, there's no need to change it just for the sake of keywords.• You can take your best performing Instagram content and repurpose it for your websiteWhat are you excited to implement on Instagram?Start Your Shopify StoreSEO Writing MasterclassConnect w/ B: YouTube, Website, LinkedIn, InstagramText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Jun 1, 2022 • 33min
Optimize your Pinterest account for SEO
Welcome to the Simple and Smart SEO Show!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.What's in our 2nd episode?Here's a quick overview:•People should do keyword research to figure out what terms relate to their business that people are searching for on Pinterest, and then use those keywords in their profile name and description.• The Pinterest profile name is the bold area underneath one's picture.• It is important to have 10 boards at a minimum, with 20 pins per board.• Delete is a naughty word on Pinterest- consider hiding or making secret any boards that are not related to business goals.Make sure you listen until the end to pick up a genius tip for Pinterest if you use Instagram Reels!Like and subscribe to the Simple and Smart SEO podcast!Crystal's linksWebsites:crystalwaddell.com and collageandwood.comInstagramJasper.ai Start Your Shopify StoreSEO Writing MasterclassConnect w/ B: YouTube, Website, LinkedIn, Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Jun 1, 2022 • 21min
The Mindset Behind Your Winning SEO Strategy!
Welcome to the Simple and Smart SEO Show!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.What's in our 3rd episode?Join us as we discuss mindset and our own mindset shifts toward SEO in this episode of the Simple and Smart SEO podcast!Here's a few points of discussion:•Shopify store owners need to develop their own custom SEO strategy because there is no one size fits all for every business.• Documentation is important for an effective SEO strategy.• Product titles, collection titles, alt text, meta descriptions, blogs and on page copy are some of the elements that should be considered when developing an SEO strategy. • Utilizing keyword research and internal linking are also important parts of an effective SEO strategy.What was your favorite takeaway? Listen now and leave a review!Crystal's linksWebsites:crystalwaddell.com and collageandwood.comInstagramJasper.ai Start Your Shopify StoreSEO Writing MasterclassConnect w/ B: YouTube, Website, LinkedIn, InstagramText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Apr 26, 2022 • 16min
Welcome to the Simple & Smart SEO Show Podcast!
Welcome to the very first episode of The Simple and Smart SEO Show!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.In today's episode, we share a little bit about ourselves and our love of SEO.•Brittany Herzberg is a copywriter and SEO strategist who helps healthcare business owners.• Crystal Waddell is an e-commerce seller who uses Shopify to power her online store.• The two met in 2018 and started talking about all of the different things they were learning in their businesses (bonding over their love of Dunkin coffee!)• One of the things that attracted Brittany to SEO was how simple changes can make a big difference.• For Crystal, meeting Brittany meant having someone to talk to about business growth – somebody she could learn from and bounce ideas off of.Leave a review and let us know what you think of the episode!What are you hoping to learn?Crystal's linksWebsites:crystalwaddell.com and collageandwood.comInstagramJasper.ai Start Your Shopify StoreSEO Writing MasterclassConnect w/ B: YouTube, Website, LinkedIn, InstagramText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!