The Simple and Smart SEO Show

Welcome to the Simple and Smart SEO Show!👉🏽 Share us with a friend!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.What's in our 24th Episode with Public Speaking Expert and Coach Laurie-Ann Murabito? 1. SEO is important for everyone, not just big companies.Get permission to reuse content by getting testimonials from those you speak with or for, which also helps with SEO strategy.Repurposing speaking content into blog posts or audio/visual content builds SEO on your website.2. Public speaking is so much more than stages and Zoom calls.Laurie described three types of speakers: motivating, professor,  and marketer.The opening of a presentation needs to grab people's attention and give them a reason to put their phones down.The "meat of your presentation" should be three tips or ideas, supported by data and stories.3. On-page SEO and off-page SEO are powerful way to build reputation management and saturate the search engine results page with your authority.OFF-PAGE: Speaking engagements are a great way to get your name out there, and transcripts of those speeches can be repurposed into written content or videos.ON PAGE: Having a blog or podcast on your website helps you show up in different formats on the search engine results page, OFF-PAGE: Link back to images and videos of yourself from speaking engagements.ON-PAGE: You can keep visitText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Welcome to the Simple and Smart SEO Show!👉🏽 Share us with a friend!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.What's in our 23rd Episode with SEO expert & consultant Stephanie Long, part 2?Our Takeaways:1. Use Screaming Frog and Google's Page Speed Tool to optimize images and improve page speed.Use Screaming Frog to optimize images for alt text and size.Site structure should be easy to navigate and make sense logically.Contact Stephanie for a free consultation and audit.2. Optimize your Wordpress pages and Shopify pages.WordPress users: update your URL slug to something relevant and optimized.Shopify users: remember to check the box for automatic redirection when you make changes to a page.For URL slugs, try to keep them 3-4 terms long and relevant to the page topic.3. What is White Hat SEO? What is Black Hat SEO?White hat SEO is optimizing your blog appropriately, putting in the targeted keyword on each page, two to three times max. Black hat SEO: keyword stuffing, buying links, shady stuff behind the scenes.Competitive research falls under white hat seo. 4. How to choose the best keywords for your site:Make sure that the keywords you're targeting are actually being Searched by potential customers. Using UberSuggest and Answer the Public  can help ensure that you're using white Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Welcome to the Simple and Smart SEO Show!👉🏽 Share us with a friend!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.What's in our 22nd episode? We are celebrating 3,500+ downloads!!!Part 1 With SEO Expert Stephanie Long1. Stephanie Long has been working in SEO for 10 years and started her own SEO agency after being laid off due to Covid.One of Stephanie's top tips: Heat maps are a valuable tool for understanding where people are clicking on your website.Stephanie suggests that, in order to increase your domain authority the fastest, you should start by blogging once a week.She also recommends using HARO and writing for other companies as ways to get backlinks and improve your domain authority.2. Stephanie notes that SEO is a slow process and emphasizes the importance of fresh content. SEO is an ongoing process that is not a one and done project.You can make money and/or grow an audience on Medium by signing up as a partner and uploading blogs.3. White hat vs black hat: watch out for people who promise to get you ranking quickly, as this is likely keyword stuffingGoogle knows what customers are looking for, so don't try to trick them with keyword stuffing or other spammy techniques. If something seems too good to be true (like an SEO email promising results for $15), it probably is.Check out episode 23 where we dive into Part 2 with StephanText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Welcome to the Simple & Smart SEO Show!👉🏽 Share us with a friend!Apply for your own $99 SEO Site Audit!Leave us a messageMeet: Leah Bryant!She's the founder of Leah Bryant Co., an all-woman podcast production boutique agency that helps coaches & course creators launch & manage their podcasts.Takeaways:Workflows are important in podcasting in order to make the process less stressful.Key templates to use in podcasting include guest outreach, show notes, and graphics.B is analytical & helps with the organization of the podcast, while Crystal  handles the technology.Leah is starting a podcast with a buddy, Marcie, about private podcasts—an underutilized asset for businesses.Host a private podcast on Hello Audio, Libsyn, or Captivate:Hello Audio was the 1st to spearhead private podcasting.To make a private podcast, you pay a fee and set up your RSS feed like normal.Several creative ways to monetize a podcast:The way to monetize a podcast is by sponsors, ads, Patreon, selling merchandise, etc.  Crystal has set up a Simple and Smart SEO Merchandise Shop and $99 SEO audits.How a podcast helps your SEO & your biz: Build community iText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Welcome to the Simple and Smart SEO Show!👉🏽 Share us with a friend!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.What's in our 20th episode? Our Part 2 Takeaways: It would be helpful to have a virtual assistant who already has a head start and understands SEO so that they can just run with it and own that.Emily teaches her students to optimize existing content before creating new content.Virtual Assistants should be able to access the backend of websites in order to make changes.Assistants need to access the SEO data in order to see what's ranking and what's working.SEO Virtual Assistants should track and show their SEO work to business owners monthly.Having a spreadsheet where you can track progress over time is important in order to remember what words are being worked on.Following up monthly (or whenever you invoice) is sufficient.Business owners should have a basic understanding of SEO before hiring a VA.Prepping for an SEO assistant should involve creating a list of things that need to be checked off.Grab Crystal's Shopify SEO checklist for Shopify store owners!Download Emily's resource for VA tasks.The relationship between content and SEO:Start with the SEO first so that the righText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Welcome to the Simple and Smart SEO Show!👉🏽 Share us with a friend!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.What's in our 18th episode?Today we're talking hiring a "Unicorn" SEO assistant (not your average VA!)Our Part 1 Takeaways: Business owners should give Virtual Assistants tasks that are measurable. Tasks that VAs can help with include scheduling social media posts, drafting emails, and creating content.SEO-specific tasks include updating Google Search Console and writing SEO Meta Descriptions and Titles.Communication is key when working with a VA, and business owners should be clear about their expectations.Business owners should track their time to see where they can delegate tasks to a VA.SEO is the starting place for all of your content.The BFF of SEO is time. Optimize your site and give it time to work for you.Google webmaster tools lets you build your own tracking links with a specific nomenclature*.Shopify doesn't currently have a place to put in a GA-4 code but you can research how to do it yourself.*word of the year: nomenclature.  Nomenclature means the choosing of names for things aka naming conventions or "what you call stuff."Check out the next episode for Part 2 with Emily Reagan!EMILY REAGAN INFOemilyreaganprText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Welcome to the Simple and Smart SEO Show!👉🏽 Share this with a friend!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.Today we're talking about the Google Helpful Content Update and what it means for content.Here's the top takeaways:Google released an update called the helpful content update which could impact your website's search engine ranking.Helpful content is defined as content that satisfies the search intent of the user, is well written, and is informative.You can make your content more helpful by writing for human beings instead of search engines.Pay attention to what questions people are asking you and create content related to your niche.A few things we've learned...Creating content that is helpful to your audience will also help build trust with Google and other search engines, making it more likely that your website will be seen as a trusted authority.Product reviews, images, videos, and links are all ways to create helpful content that demonstrates your expertise.Structuring your content in an easily digestible format will also help search engines understand your website's purpose and improve its ranking.Here's how to create helpful content in a simple and smart way:Establishing yourself in the customer journey and providing helpful content builds trust with potential customers and gets them to your website.Use Google Analytics (oText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Welcome to the Simple and Smart SEO Show!Today we're talking website audits! 👉🏽 Apply for your own SEO Audit!👉🏽 Share this with a friend!For fun and to show you what it's like, we talked through a LIVE audit of B's site! Here's are the top takeaways:SEO isn't just a pre-built machine on your website, it takes strategy and forethought.It's important to think about what your readers or visitors need.Tools like Ubersuggest can help you improve your website.A few things we've learned about website SEO over the years: Separate the URL slug (the part after the /) with dashes. /URL-slugName your courses and products and websites using keywords.Here's how to avoid common SEO errors you may see during an SEO audit:Make sure each page has an H1 and a unique title.Create meta descriptions for all pages, especially those that are key revenue generators.Check for and correct broken links and 404 errors.Shorten title tags if they are too long (ideally 50-60 characters).Here's how to get high authority sites pointing to your website and increase your domain authority:Pitch yourself to podcasts and share your knowledge.Sign up and respond to HARO media requests (helpareporter.com).Establish a dedicated page on your website for your podcast.⬇️ CONNECT WITH US HERE ⬇️Use Crystal's Affiliate link to get Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Welcome to the Simple and Smart SEO Show!👉🏽 Share us with a friend!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.What's in our 16th episode?Today we're talking SEO strategy for our podcast!SEO plays a role in ALL of our online content:Utilize SEO for your podcast show name by including keywords in your name.Use keywords in your show notes and description to help people find your podcast.You can also use keywords in social media posts, Pinterest pins, and emails.We utilize Jasper.ai and other specialized tools for podcast-related tasks:Jasper.ai is a copywriting assistant tool that can be used to help generate show notes.Searchie.io is a tool that can be used to create transcripts of audio or video files.Show notes are important because they help people understand what the podcast is about - and a perfect place to add SEO related keywords.⬇️ CONNECT WITH US HERE ⬇️Use Crystal's Affiliate link to get started with  Jasper.ai!Websites:crystalwaddell.com and collageandwood.comConnect with Crystal on InstagramStText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Welcome to the Simple and Smart SEO Show!👉🏽 Share this with a friend!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.Today we are sharing one of our casual conversations about our favorite topics: SEO & website content strategies!Identify comments within reviews that share a common theme to capitalize on what you do well.Our angle, special sauce, x-factor, etc., comes from all of our past experience, knowledge, and what we see as gaps in the market or opportunities.Let's talk about Pillar Content!Pillar content posts can range but should start at 1500-2000 words each.A  funnel example goes freebie, pillar content post, paid offer.Pro tip: Content can be placed on Shopify as a page post (not a blog).What action do you want clients to take?Consider working backwards from your end goal, in order to better understand the steps needed to get there.Taking inspiration from outside of your niche can be helpful in sparking new and innovative ideas.Using language from a "content bank" can help with this process.Listen in to learn about the three different persona types B created based on where someone is in their business journey.Want to know how you can connect with us?Use Crystal's Affiliate link to get started with  Jasper.ai!Websites:Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!