The Simple and Smart SEO Show Build Your SEO Content Strategy W/ Speaking Coach Laurie-Ann Murabito
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What's in our 24th Episode with Public Speaking Expert and Coach Laurie-Ann Murabito?
1. SEO is important for everyone, not just big companies.
- Get permission to reuse content by getting testimonials from those you speak with or for, which also helps with SEO strategy.
- Repurposing speaking content into blog posts or audio/visual content builds SEO on your website.
2. Public speaking is so much more than stages and Zoom calls.
- Laurie described three types of speakers: motivating, professor, and marketer.
- The opening of a presentation needs to grab people's attention and give them a reason to put their phones down.
- The "meat of your presentation" should be three tips or ideas, supported by data and stories.
3. On-page SEO and off-page SEO are powerful way to build reputation management and saturate the search engine results page with your authority.
- OFF-PAGE: Speaking engagements are a great way to get your name out there, and transcripts of those speeches can be repurposed into written content or videos.
- ON PAGE: Having a blog or podcast on your website helps you show up in different formats on the search engine results page,
- OFF-PAGE: Link back to images and videos of yourself from speaking engagements.
- ON-PAGE: You can keep visitors on your website longer by embedding YouTube videos of your podcasts rather than sending t
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Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.
Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
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