The Simple and Smart SEO Show Combining PR and SEO Strategy w/ Alisa Meredith of SEMrush
What's in our 25th Episode? Alisa Meredith is a Senior Product Marketing Manager at Semrush. Today she is sharing about their SEO products Surround Sound.
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1. Surround Sound is an SEO tool that helps with outreach.
- Surround Sound SEO is different from traditional SEO because the goal is not to rank your website or content, but rather to get mentioned on high-ranking websites.
- Brand visibility is how often your brand appears in search results, and share of search is what percentage of those results are yours.
2. It is important to understand where your business stands in the market.
- There are three types of keywords to consider: content marketing, commercial intent, and transactional intent.
- Using high intent keywords (keywords with commercial intent) will help you.
3. Surround Sound SEO is a way to leverage other sites that already rank for keywords to get your own site mentioned.
- Try to build a relationship with the publication by offering something in return.
- Understanding a customer's unique buyer's journey is important to align marketing.
5. Connect with Alisa:
Text me your questions or comments!
Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.
Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.
Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
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