The Internet Marketing Podcast

Today we're joined by Kirsty Hulse, Founder of Roar Training. Kirsty is a former marketer, a speaker, an author and a stand-up comedian. She brings to the Internet Marketing Podcast a unique perspective on how business can incorporate humour to improve leadership, communication and creativity.In this episode we discuss:What we can learn from comedians about brevity in communicationScenarios where humour can help you deliver important messagesWhat 'stacking' is and how it can impact communicationHow self-deprecation can create an environment that brings people togetherUsing stand-up practices and building self-confidenceReferenced on this episode:[Book] Be a Great Stand-Up by Logan Murray: https://amzn.to/380roIA[Book] The Big Book of Creativity games by Robert Epstein: https://amzn.to/2LbEB8bCONNECT WITH KIRSTY / ROAR TRAINING:https://www.kirstyhulse.com/https://www.linkedin.com/in/kirsty-hulse-01337a1b/https://twitter.com/Kirsty_Hulsehttps://www.instagram.com/kirstyhulse/https://roar.training/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

Happy Holidays everyone! In this episode, Alex Price, Founder of 93Digital, joins us to discuss conversion insights, techniques and considerations when building B2B websites.In this episode we discuss:How and why Alex ended up working in the niche space of B2B WordPress design and developmentHow Alex manages the balance of creativity and commercial balance within his design and development teamsHow setting client expectations on how to give feedback can improve end resultsThe major differences between B2C and B2B websitesThe role of customer journey mapping in B2B website buildingWhy hiding pricing information on your B2B website might not be such a good ideaReferenced on this episode:https://wpengine.co.uk/https://www.cloudflare.com/https://yoast.com/wordpress/plugins/seo/https://rankmath.com/https://www.gravityforms.com/https://www.drift.com/https://segment.com/2021 Logo Design video: https://www.youtube.com/watch?v=q_O5fpBs5C8&feature=youtu.behttps://www.mitie.com/https://kadence.com/CONNECT WITH ALEX / 93DIGITALhttps://93digital.co.uk/alex@93digital.co.ukhttps://www.linkedin.com/in/alxprce/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

Note: Apologises for the audio quality in this episode, I hit a few technical problems prior to recording and so we had to switch to using Zoom for this particular episode recording. Zoom's not ideal for optimal audio for podcasts, but I think this episode still came out well and David touched on many fascinating insights from the world of high performance coaching.In this episode we discuss:David's experience and lessons in transforming into the career of coachingDavid's recommendations on finding the 'best' coach for youThe important differences between coaching and therapyCommon distractions for business owners and CEOs and how to overcome themDavid's #1 tip for business owners and CEOs to help improve focusWhether or not David think it's still possible to take control of our declining attention spansCONNECT WITH DAVID / Focus.CEODavid's gift basket for our listeners can be found at: https://focus.ceo/gift2/David's website: https://focus.ceo/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we're joined by Kasia Borowska, Managing Director at Brainpool AI.Brainpool is an artificial intelligence consultancy specialising in developing bespoke AI solutions for business.They use their researchers creating cutting-edge AI algorithms and to develop and implement bespoke AI solutions for businesses.Kasia comes from a background that includes mathematics, cognitive science and marketing and joins us today to discuss applications of AI in marketing.In this episode we discuss:The difference between AI and MLThe pros and cons of using AI for personalisationHow AI is being used in the space of content productionWhy PPC might be the channel most impacted by AI in the futureKasia's hopes for the application of AI in marketing in the futureCONNECT WITH KASIA / Brainpool AIhttps://brainpool.ai/https://www.linkedin.com/company/brainpool-ltd/https://twitter.com/brainpoolaihttps://www.facebook.com/brainpoolai/https://www.linkedin.com/in/kasia-borowska-79a82147/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

Today we're joined by Tom Libelt, Founder of We Market Online Courses and host of the podcast Smart Brand Marketing.In today's episode we discuss:The marketing limitations of online course platformTom's recommended software for building your own landing page and checkout processesWhy you might need to give some thought to launching your course on UdemyAd copy principles that work best when marketing online coursesEvergreen trends and principles to follow in the world of online coursesCONNECT WITH TOM:https://smartbrandmarketing.com/https://wemarketonlinecourses.comREFERENCED ON THIS EPISODE:Scott's episode with Tom on 'The Advertising Hour' podcast: https://pod.co/the-advertising-hour/11-breaking-bread-ribs-and-100-dollar-bills-w-tom-libelt-founder-of-we-market-online-courses ConvertKit: https://convertkit.com/ ThriveCart: https://thrivecart.com/ Zapier: https://zapier.com/ Project Management Triangle: https://en.wikipedia.org/wiki/Project_management_triangleCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

Today we're joined by Saksham Sharda, Creative Director at Outgrow.co.In today's episode we discuss:What no-code means and what has triggered the rise in the no-code communityHow Buzzfeed built their brand through interactive quizzesThe perfect number of questions to ask in an online quizWhy quizzes capture our attention in the age of misinformationCONNECT WITH SAKSHAM/OUTGROW.CO:https://outgrow.co/https://www.linkedin.com/in/saksham-sharda-outgrowco/https://twitter.com/outgrowcohttps://www.facebook.com/OutgrowCoREFERENCED ON THIS EPISODE:Claim an extended 30 day free trial AND 20% off of an Outgrow.co annual plan by visiting: https://www.outgrow.co/sitevisibilityCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations, and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

Today we're joined by Kevin Urrutia, Co-Founder and CEO of Voy Media to discuss how you can simplify your marketing for faster growth. In today's episode we discuss:Lessons from Kevin's transition as a developer in Silicon Valley to becoming an entrepreneur in New YorkHow keyword research can help you understand product demand (and how Kevin took advantage of this to build his home cleaning company, Maid Sailors)Resources that can help you stay on top of the latest business and marketing trendsKevin's first-hand experience of capitalising on first-mover advantage, gaining huge amounts of traffic from early adoption of local SEO techniquesCONNECT WITH KEVIN:kevin@voymedia.comhttps://voymedia.com/https://twitter.com/danestREFERENCED ON THIS EPISODE:https://www.mint.com/https://www.zaarly.com/https://www.semrush.com/https://ahrefs.com/https://maidsailors.com/https://chestertravels.com/https://www.producthunt.com/https://news.ycombinator.com/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

Ever wonder why your emails end up in a junk folder? Want to craft irresistibly clickable subject lines? Fancy learning one simple technique you can use to make more money from your email lists? Then this episode is for you.Today we're joined by Emily McGuire, Owner of the email marketing agency, Flourish & Grit.In today's episode we discuss:Beneficial skills for the modern email marketerThe right (and wrong) ways to take advantage of personalisationSubject line techniques that drive open rates without misleading your subscribersHow reframing your mailouts as an email series' could be the key in unlocking revenue within your email listCompanies that can inspire you with their email marketing effortsCONNECT WITH EMILY / FLOURISH & GRIT:https://www.flourishgrit.com/https://www.linkedin.com/in/mcguireemily/ REFERENCED ON THIS EPISODE:https://www.klaviyo.com/https://www.activecampaign.com/https://glockapps.com/ https://www.shinesty.com/ https://www.target.com/ https://www.thereformation.com/ https://helpwise.io/https://www.flourishgrit.com/open CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

This week we welcome to the podcast Janene Liston, a.k.a The Pricing Lady. Janene discovered her passion for pricing after an early career that saw her as an engineer, before venturing into marketing and product management.Since 2014 Janene has been working independently as 'The Pricing Lady', supporting small business in Europe become more confident in their pricing.In this episode she shares some of her most important pricing lessons with our listeners.In today's episode we discuss:Why price is only important in the context of valueAvoiding the trap of pricing based on your competitionHow to respond when a client or prospect says 'that's too expensive'Why you should avoid using the word 'costs' in pitches and the better alternativesThe importance of tiered pricing and how it can help frame your value and move your prospect towards making a decisionHow reframing rejections and objections may help you overcome fear during pitchesHow meditation and mindfulness can support improved confidence in pricing and negotiationCONNECT WITH JANENE THE PRICING LADY:https://janeneliston.com/https://www.linkedin.com/in/thepricinglady/https://www.facebook.com/thepricinglady/https://twitter.com/thepricingladyhttps://www.youtube.com/channel/UCsGZwi8otsnH07t98Bo9gogREFERENCED ON THIS EPISODE:Book: How To Build Your Creative Career by Russell Nohelty: https://amzn.to/3oQOojsPodcast: The Advertising Hour - Selling Out with USA Today Best-Selling Science-Fiction & Fantasy https://pod.co/the-advertising-hour/7-selling-out-with-usa-today-best-selling-fantasy-and-science-fiction-author-russell-noheltyArticle: Pricing Experiments You Might Not Know But Can Learn From https://cxl.com/blog/pricing-experiments-you-might-not-know-but-can-learn-from/The Handy Brain Method from Dan Siegel https://www.youtube.com/watch?v=gm9CIJ74OxwCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibility Hosted on Acast. See acast.com/privacy for more information.

I had no idea before this episode that 'egaming' used to be the name that PR departments gave to 'gambling'. How things have changed! Or have they...In my experience, the gambling world has often felt isolated from the rest of the marketing industry. I've never really been too sure why that is. Maybe it has something to do with legacy and lifestyle associated with gambling? Perhaps it simply has something to do with geography and the tax havens from which several gambling companies operate? Could it simply be that the marketers in this space choose to keep a low profile?I've always known that marketers in the gambling industry have to play by a different set of rules. They are under much greater scrutiny and have in-game limitations than most marketers. I feel like there's a lot we can learn from marketers in gambling about strategic prioritisation, user behaviour and resourcefulness.That's why I was so pleased to get to spend time with Fintan Costello, Managing Director of Finder Media and bonusfinder.comIn today's episode we discuss:The process of building an online gambling company in the USChallenges marketers in gambling face when working with the world's leading technology companiesHow the esports and gaming sectors have adopted gambling techniquesLessons in user behaviour and user experience from the gambling sector that all marketer can apply to their companiesCONNECT WITH FINTAN/bonusfinder.comhttps://www.bonusfinder.com/https://twitter.com/fintancostellohttps://www.linkedin.com/in/fintancostello/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.