The Internet Marketing Podcast

I have no idea what people know about me and what people don't. I've pretty much giving up caring about most aspects of my privacy because it largely feels outside of my control. Perhaps this is laziness, perhaps this is acceptance, perhaps this is freedom. I really am not sure. I remember hearing, I think it was from John McAfee, that I should expect that at any given time there are at least 5 people watching me through the camera in my phone. I heard this maybe 5 years ago and so I assume at this point at least one of them has broadcast me at my very worst to parts unknown.Maybe you're the same as me and don't know whether you should care about your privacy or not. It's the strangest thing that we're all targets but we'll never know the faces of our attackers. We need help and that's where Dr. Eric Cole comes in. Dr Eric Cole has over 30 years of cybersecurity experience and has worked in this field for companies including the CIA, McAfee and Lockheed Martin. He's the leader of the cyber defenders. In today's episode we discuss:The most common security exposure points over the last 30 yearsThe #1 vulnerability hackers are currently looking to take advantage of How the pandemic has created the perfect storm for hackers to take advantage of fearSimple techniques to improve your home cybersecurityTips for improving your security in co-working spacesCONNECT WITH DR ERIC COLE / SECURE ANCHOR:- https://secure-anchor.com/ - https://twitter.com/drericcole - https://www.facebook.com/DrEricCole/ - https://www.youtube.com/channel/UCwg_j4TF1dnP9OZFXzYussA - https://www.onlinedanger.com REFERENCED ON THIS EPISODE:- https://safe.secure-anchor.com/wfh-cyberguideCONNECT WITH SCOTT:- scott.colenutt@sitevisibility.com- https://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:- https://www.sitevisibility.co.uk/ - https://www.youtube.com/user/SiteVisibility- https://twitter.com/sitevisibility- https://www.facebook.com/SiteVisibility- http://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

How do you know the right questions to ask to get the best survey responses?What's an ideal sample size for collecting survey data?How do you ensure the data you're collecting from surveys is credible?Surveys can be one of the best ways to identify thoughts, feelings, trends and topics that are critical to our business and marketing efforts. There are, however, many pitfalls in the process that can prevent you from gleaning useful and actionable insight from survey data.We must proceed with care and thoroughness and we have someone who can help!Joining me today on the podcast is Michele Linn, Co-Founder and Head of Strategy at Mantis Research. Michele helps us answer the questions above and shares her knowledge on 'How To Create and Publish Survey-Based Research'.CONNECT WITH MICHELE / MANTIS RESEARCH:https://mantisresearch.com/https://twitter.com/michelelinnhttps://www.linkedin.com/in/michelelinn/REFERENCED ON THIS EPISODE:https://contentmarketinginstitute.com/wp-content/uploads/2019/10/2020_B2B_Research_Final.pdfhttps://typesetcontent.com/blog/state-of-writing-research/https://buzzsumo.com/blog/9-things-marketers-need-to-know-about-original-research-in-2019-new-datahttps://www.sitevisibility.co.uk/content-promotion-guide-and-checklist/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In today's episode, we're joined by Lilach Bullock, blogger, content marketing expert and speaker. Lilach has extensive experience in all aspects of content production and copywriting and probably cast her eyes over hundreds or thousands of content briefs during her career. This makes her the perfect person to join us in discussing the topic of 'How To Create a Killer Content Brief'.In today's episode we discuss:Practical tips for creating robust content briefsThe importance of having a defined goal for everything you produceHow vagueness or vanity can impact content briefingThe differences in content production and copywritingThe role copywriters play in turning ideas and visions into defined briefsCONNECT WITH LILACH:https://www.lilachbullock.com/https://twitter.com/lilachbullockhttps://www.facebook.com/lilachbullockbiz/lilachbullock@gmail.com CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

This episode is not sponsored by Wistia.... but it may as well be. Rachel (our Digital Marketing Manager at SiteVisibility) loves Wistia and we reference them throughout this episode as a business that we think does an excellent job of brand affinity marketing.I'd heard the phrase 'brand affinity marketing' sneak more frequently into Rachel's vocabulary and as it's something I've not stumbled upon before, I figured the best place to learn about the topic was right here on our podcast with you all.In today's episode, Rachel and I discuss:What brand affinity marketing isHow brand affinity marketing is different from brand advocacyRachel's favourite examples of brand affinity marketing from companies and campaignsHow to achieve brand affinityWhy you might need to look beyond your marketing team to achieve brand affinityResources to help you get started with brand affinity marketingDISCUSSED ON THIS EPISODE:https://wistia.com/series/one-ten-one-hundredhttps://www.thisgirlcan.co.ukhttps://www.youtube.com/watch/?v=XjJQBjWYDTshttps://www.brandwatch.com/blog/brand-affinityhttps://wistia.com/about/brand-affinity-marketinghttps://www.sitevisibility.co.uk/blog/2020/08/06/what-generation-z-wants-from-your-brand/https://pod.co/the-advertising-hour/finding-your-voice-with-doc-williams-ceo-of-brand-factory-incCONNECT WITH RACHEL:https://twitter.com/realrachelfinchhttps://www.fanmadefilmpodcast.com/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.comSee ya next week! Hosted on Acast. See acast.com/privacy for more information.

Right now, marketing budgets are being heavily scrutinised. Probably more than ever.Is now the right time to cut marketing budget or should marketing be the very last area within your business that you should look to reduce costs?Matthew Woodward is not fence-sitting on this topic and he joined me on this podcast to explain why he feels so strongly about why he feels businesses shouldn't be cutting marketing budgets at this time.In addition to sharing his rationale, Matthew also shares plenty of useful tips on how to ensure you're utilising your marketing budget effectively.In today's episode we discuss:Matt's thoughts on why now is a bad time to cut marketing budgetsCost-effective ways to make SEO marketing budgets go furtherThe most common oversights when marketers are calculating their SEO budgetsCONNECT WITH MATT:https://www.matthewwoodward.co.uk/https://www.linkedin.com/in/matthewwoodwarduk/ DISCUSSED ON THIS EPISODE:https://www.matthewwoodward.co.uk/seo/case-studies/14x-search-traffic/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com.Need help in deciding how to best use your marketing budget? Contact us via live chat our site or tell us about your situation through the contact form on our site: https://www.sitevisibility.co.uk/contact/ See you next week! Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode, we’re joined by Paul Rogers, Founder of Vervaunt, to discuss the Pros and Cons of Shopify for SMEs (plus lots of bonus tips and advice from Paul on the ever-changing world of eCommerce and re-platforming!)In this episode we discuss:Considerations businesses need to make when re-platforming, particularly when moving to Shopify from another platformHow Shopify developed into the world's leading eCommerce platformThe Pros and Cons of Shopify for SMEsThird-party Shopify integrations for marketersEmerging eCommerce software to enhance (or rival!) ShopifyCONNECT WITH PAUL / VERVAUNThttps://www.linkedin.com/in/paulnrogers/ https://paulnrogers.com/https://vervaunt.com/ https://twitter.com/vervaunthttps://www.instagram.com/vervaunt/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we're joined by Rob Watson of Freewheeling to discuss the big changes in Google Shopping that are being rolled out in 2020.In this episode we discuss:Google Shopping feed changes coming into place this year and what it means for advertisersHow to take advantage of this new free offering from GoogleWhy Google are making these changesThe most important elements to optimise within Google Shopping FeedsCONNECT WITH ROB / FREEWHEELINGhttps://www.linkedin.com/in/robpwatson/rob@freewheelingtraffic.coCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

It's fascinating how fast user behaviour changes in eCommerce. The hottest new eCommerce idea can rapidly develop from being a 'nice-to-have' feature that differentiates you from competitors, to the standard that all customers expect. Over the last decade we've seen the growth of mobile commerce, a host of new delivery options, hundreds of new payment options and a new worlds born through virtual and augmented reality.eCommerce consultant Luke Carthy spends a lot of his time analysing the world of online retail and helping eCommerce companies grow. He is the perfect guest to join us on the topic of 'eCommerce Features and Functions that Users Find Irresistible'.In this episode we discuss:Recommendations for companies that in market-leading positions continually striving to maintain their competitive edgeeCommerce features that have moved from 'nice-to-haves' to expected by customersThe most engaging eCommerce features and functions in 2020New eCommerce software we think you'll loveCONNECT WITH LUKE:https://lukecarthy.com/https://twitter.com/mrlukecarthyhttps://uk.linkedin.com/in/lukecarthyALSO MENTIONED ON THIS EPISODE:https://www.serpsketch.com/https://www.sistrix.com/https://www.freshrelevance.com/https://www.sailthru.com/https://www.sailthru.com/https://www.seomonitor.com/https://www.contentkingapp.com/https://littlewarden.com/https://www.youtube.com/watch?v=hK3nAy1g-7kCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

l love copywriting. I love storytelling. There's nothing better in marketing than the wondrous moments where an individual or a company can turn their ambition, mission or vision into messaging that immediately helps you understand their story.I also know that it can be a really complex process. For some, the process of turning their goals into stories is natural and joyful and for others it's a painstaking source of frustration. There are also grey areas, such large corporations bursting with stories to tell but shackled by their own corporate governance.Today's episode is about how to surface your brand's story and joining me for this conversation was Melanie Deziel, Chief Content Officer at Storyfuel. Melanie empowers brands of all backgrounds to tell better stories and is the author of the book 'The Content Fuel Framework' which is designed to help you generate unlimited story ideas!In this episode we discuss:How to approach telling your story for the first timeQuestions you can ask of yourself and others to uncover interesting storiesHow to keep your brand story consistentHow storytelling is developingCONNECT WITH MELANIE /STORYFUEL:https://www.storyfuel.co/https://www.linkedin.com/in/melaniedezielhttps://www.instagram.com/meldeziel/https://twitter.com/storyfuel_cohttps://twitter.com/mdezielhttps://www.instagram.com/meldeziel/ALSO MENTIONED ON THIS EPISODE:https://annhandley.com/newsletter/https://twitter.com/mkobachhttps://www.amazon.co.uk/Exactly-What-Say-Influence-Impact-ebook/dp/B073SF65ZZCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

It's really challenging right now to be thinking about the future. What's beyond COVID-19 for our friends, family, our economy and our businesses?How can we start preparing for the unknown when there's so much uncertainty and when there's so much happening RIGHT NOW? We're having to plan and adapt simultaneously at a faster pace that perhaps ever before.Fortunately, there are people like Carl Fillery in the world to guide us. Carl is a partner at EMC Management Consultants and he joins us in this episode to provide his advice on how businesses can start their post-COVID-19 business planning.In today's episode, we discuss:How business owners in the UK can prepare for the end of the government's job retention schemeWhy you may need to revisit your distribution strategyWhy customers might be willing to pay a little more for your products or servicesWhy customer loyalty is more important for the future than ever beforeWhy business owners should be chasing profit and not volumeCONNECT WITH CARL / EMC:https://www.emcltd.co.uk/https://uk.linkedin.com/in/carlfilleryCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilitySee you next week! Hosted on Acast. See acast.com/privacy for more information.