The Internet Marketing Podcast

THIS IS A SPONSORED EPISODE IN COLLABORATION WITH PI DATAMETRICS: https://www.pi-datametrics.com/In today's episode we're joined by Sophie Moule, Head of Marketing at Pi Datametrics.Sophie joins us to share a wealth of key insights from Pi Datametrics' report 'How Search Demand Has Changed in 2020'. You don't need the report to follow along during the episode, but if you do fancy following along and want access to the full, free 72-page report, you can download it here: https://www.pi-datametrics.com/market-analysis-reports/search-demand/In this report, you'll discover:Which categories are growing due to Covid-19?The most searched terms throughout 2020The highest growth terms throughout 2020Who are the top players across the categoriesWhat did we ask about the most searched terms?The most searched brand namesThe report features search insights across the following categories (those in bold are the categories we selected for discussion in this episode!):Health & householdFitness equipment & classesHome & gardenThings to do at homeSportswear & loungewearFood & drinkElectricalsE-learningOnline gamblingCommunicationListen To The Episode To learn:What has been the most searched fitness product during the pandemic?How can fitness instructors and establishments convert more customers at this time?What has been the most searched home & garden product during the pandemic? (Surprising result!)Why now might be the best time to launch a new board gameWhy Christmas is going to look very different for retailers in 2020Why you might need to invest more time on content that focuses on product or service comparisonsThe importance of influencer marketing and content collaborations at this time+ much more!Useful Timestamps For This Episode:0:00-05:45 Introduction to Sophie, Pi Datametrics and the report05:45 How and why the report was created15:30 How to get the most from this report20:40 Fitness equipment and classes category insights and discussion42:20 Home and garden category insights and discussion53:00 Things to do at home category insights and discussion62:50 Electricals category insights and discussion77:15 Additional report insights provided by SophieConnect with Sophie/Pi Datametrics:https://www.pi-datametrics.com/https://www.pi-datametrics.com/market-analysis-reports/https://twitter.com/PiDatametricshttps://www.linkedin.com/company/pi-datametrics/https://www.instagram.com/pidatametrics/?hl=enhttps://www.linkedin.com/in/sophie-moule-64470542/ Hosted on Acast. See acast.com/privacy for more information.

I don't know a whole lot about Gen Z. Sometimes I think perhaps I do, and then I see something trending on social media that I don't recognise and I'm reminded that I'm just a millennial who knows nothing.For longevity in business, you have to evolve. You have to understand what's meaningful to the next generation.That's why I needed to speak to Jay & Cat.Jay & Cat crowdsource insights from a network of Gen Z consultants to help inform the future of businesses like the NFL, Stella McCartney and Viktrs. Not only are they helping businesses to evolve in a way that meaningful to the next generation, they are given Gen Z a platform to speak up and share their voices and ideas so that they can continue to shape the future according the values that are important to them.Imagen is a fascinating business and so it made Jay & Cat the perfect people to speak to about the trends they're finding through their research with Gen Z.In today's episode we cover:Why it's important to engage Gen Z at the beginning of the process when building your brand or launching new products and servicesHow Gen Z could end up being your most useful consultantsThe importance of businesses investing in supporting the movements important to Gen Z instead of just acknowledging themHow having a sense of community might be critical to the success of emerging platforms targeting Gen ZI loved speaking to Jay and Cat and found their respect for each other and their values refreshing and motivating. I'd highly recommend following them at the links below as they regularly share lots of interesting Gen Z insights and a behind the scenes look at what happens on a day to day basis at Imagen.CONNECT WITH IMAGEN/JAY/CAT:https://imageninsights.com/https://twitter.com/weareimagenhttps://www.instagram.com/weareimagen/https://www.linkedin.com/company/imageninsights/https://twitter.com/jaykrichardshttps://www.linkedin.com/in/jaykrichards/https://www.linkedin.com/in/cat-agostinho-227a053/https://twitter.com/cat_aCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibility Hosted on Acast. See acast.com/privacy for more information.

We've covered several aspects of migration historically on our podcast, but never from the perspective of one of our clients.This is why I'm so pleased that in today's episode we're able to bring you the thoughts of Jamie Watson, SEO Marketing Manager at Dunelm. Jamie is joined by our Senior SEO Analyst from SiteVisibility, Marcos Alvarez Martin.When Dunelm first partnered with us, they weren't far removed from having suffered the results of a poor migration. Jamie touches on this at the beginning of this episiode as he explains just how important it was to get things right when their second migration in four years was looming on the horizon.Breaking down a migration that spanned almost two years, Jamie and Marcos share:The roles of agencies/clients during a migrationThe role of trust in a successful migrationDifferences in the metrics that are monitored by clients and agenciesGo-to tools for technical SEO monitoringHow to encourage and consider cross-department workingThe standout feeling for me in this episode is trust. Trust is such a vital component in any form of successful marketing and even more so when navigating the often complex, time consuming and technically-challening terrain of eCommerce migrations.CONNECT WITH JAMIE / DUNELM:jamie,watson@dunelm.comhttps://www.linkedin.com/in/jamie-watson-ba95983b/https://www.dunelm.comCONNECT WITH MARCOS:marcos.martin@sitevisibility.comhttps://twitter.com/markookamiWatch Marcos as host in our recent '60 Minutes to Migration Success' webinar: https://www.youtube.com/watch?v=7LK2BcX69OoCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityYou can also check-out our recent case study with Dunelm, exploring how we helped them generate YoY increases in organic revenue and sessions through dedicated subcategory analysis and optimisation: https://www.sitevisibility.co.uk/case-study-significantly-increasing-organic-traffic-revenue-for-dunelm/See you next week! Hosted on Acast. See acast.com/privacy for more information.

When I read about Matt Clark's 'Rainmaker' system, I was both curious and pessimistic in equal measure. I'm already familiar with the book, 'How To Become a Rainmaker' and thought that there might be some connection between the lessons in the book and what Matt is teaching.Though I was to find there is no direct link between the book from Jeffrey Fox and Matt Clark's coaching system, they both do have one thing in common - they're designed to help businesses generate leads!Matt's system with The Virtual Edge is specifically designed to help businesses 'Get 2 To 5 High-Value Leads Everyday Without Ads'. That seemed pretty intriguing to me and so Matt and I broke down the system in more detail on this episode.In addition to learning the structure of Matt's 'Rainmaker' system, we also discuss:Why it's important to become comfortable in the organic side of LinkedIn before starting your automation journeyWhy business owners need to take personal responsibility for marketing on LinkedInThe role of LinkedIn 'pick-up lines' in initiating connectionsHow to improve your LinkedIn profile in 20 minutes 😉CONNECT WITH MATT / THE VIRTUAL EDGE:https://thevirtualedge.com/https://www.facebook.com/TheVirtualEdge/https://www.linkedin.com/in/mattclarksaThe '20 Minute Profile Makeover': https://thevirtualedge.com/profile/CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttps://www.instagram.com/sitevisibility/https://www.youtube.com/user/SiteVisibilitygrow@sitevisibility.comCONNECT WITH SCOTT:https://www.linkedin.com/in/scottcolenutt/scott.colenutt@sitevisibility.comSee you next week! Hosted on Acast. See acast.com/privacy for more information.

Back in May I was fortunate enough to interview Rand Fishkin on this podcast. When I first heard about SEO, Rand and Moz were my initial go-tos for all things SEO. I know this is the case for a lot of marketers who entered the industry in the last decade and a half.The same can be said for today's guest, Joe Pulizzi, in respect to content marketing.Joe Pulizzi is the Founder of the Content Marketing Institute and coined the phrase 'content marketing'. He spent 11 years at Content Marketing Institute, selling the company in 2016.So what's Joe been doing since 2016? We explore what Joe has been focusing on over the last few years in the podcast as I look to uncover what it is that keeps him in love with content marketing.In today's episode we explore:Joe's tips on how to keep inspired and creativeCharacteristics of great content marketersThe unusual but highly effective way that Joe decided to market his first fiction novelThe content marketing trend that Joe is most excited aboutI loved speaking with Joe. His enthusiasm for content and creativity came through in our discussion and his energy was exactly the same when we weren't recording. I'm grateful that Joe gave us his time and I'm so happy that after all these years we finally get to bring one of the true pioneers of modern marketing to the podcast.CONNECT WITH JOE:https://www.joepulizzi.com/https://twitter.com/joepulizziGrab a copy of Joe's fiction debut in 'The Will To Die': https://thewilltodie.com/Joe's non-profit company, The Orange Effect Foundation: https://theorangeeffect.org/CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://twitter.com/sitevisibilitygrow@sitevisibility.comCONNECT WITH SCOTT:https://www.linkedin.com/in/scottcolenutt/scott.colenutt@sitevisibility.comSee you next week! Hosted on Acast. See acast.com/privacy for more information.

It's been a while since we discussed link building on the podcast and so we thought Alex Tachalova, who specialises in link building and online PR, would be the perfect guest to discuss the topic.Alex is the Founder of Digital Olympus, an agency that specialises in relationship-based link building and they are also the hosts of a hugely popular European marketing conference.In today's episode we explore:Alex's position on paying for linksOverlooked prerequisites of great link buildingWhat you can add to your content to make it more linkableHow to maximise your chances of securing links by finding the right people to talk toCONNECT WITH ALEX TACHALOVA / DIGITAL OLYMPUS:https://alextachalova.com/https://twitter.com/alextachalovahttps://digitalolympus.net/CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://twitter.com/sitevisibilitygrow@sitevisibility.com CONNECT WITH SCOTT:https://www.linkedin.com/in/scottcolenutt/scott.colenutt@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

Podcasting is going through another boom right now, and right at the centre of that boom is James Mulvany, Founder of one of the world's leading podcast hosts, podcast.co, and serial podcaster.James has spent a life in audio that has included him launching Radio.co (for creating online radio stations), Podcast.co (podcast hosting and production) and most recently, MatchMaker.fm (connecting podcast hosts with guests and vice versa).This appearance from James was part of his '30 podcasts in 30 days' tour. I also had the pleasure of interviewing him over on my podcast 'The Advertising Hour' where we discussed 'Lessons from a Life in Podcasting'.With so many people getting into podcasts right now, I wanted to help break down the common obstacles in podcasting with James to help our listeners launch their first podcasts or perhaps improve an existing one. In this episode you'll learn:How podcasts tours can help you promote a product, service or just get you unstuckHow to generate topic ideas for your podcastTechnical skills and resources to help you launch or improve a podcastMore from James:https://www.podcast.co/ https://www.podcast.co/courses/blueprinthttps://www.youtube.com/watch?v=DWlgiTNrKu0 https://radio.co/ https://www.matchmaker.fmhttps://www.linkedin.com/in/jamesmulvany/ More on James' 30 day podcasting challenge: https://www.youtube.com/watch?v=dUSz1xmn8cs https://jamesm.com/Connect with us: https://twitter.com/sitevisibility/https://www.instagram.com/sitevisibility/https://www.facebook.com/SiteVisibility/Connect with Scott:https://www.linkedin.com/in/scottcolenutt/scott.colenutt@sitevisibility.com Scott's episode with James on 'The Advertising Hour': https://pod.co/the-advertising-hour/2-lessons-from-a-life-in-podcasting-with-james-mulvany-founder-of-podcast-co  Hosted on Acast. See acast.com/privacy for more information.

A few episodes ago we mentioned that we have a goal with our podcast of bringing your more insider tips and advice from our team at SiteVisibility and today, we're pleased to be able to do just that.Our guest today is Marcos Alvarez Martin, Senior SEO Analyst here at SiteVisibility as well as BrightonSEO trainer.Marcos has worked at SiteVisibility for over 4 years but just over a year ago he made a permanent move back to Tenerife and now works with us as a fully remote employee.The circumstances in respect to the COVID-19 pandemic mean that right now a lot of businesses are having to adapt to working remotely and face the reality that remote working provisions are likely going to be in place for some time to come.For that reason, we thought it would be useful to get Marcos on the podcast and describe from his perspective the benefits and struggles of life as a remote marketer.We touch on topics including:Why Marcos decided to head home and how he approached the topic of remote working with us at SiteVisibilityThe specific steps we took together to plan out Marcos' transition to fully remote workingChallenges Marcos' has faced as a remote employee and how he has overcome themBenefits of remote working for Marcos and his advice for companies in approaching the topic with employees You'll be hearing from Marcos again in an upcoming episode where he joins one of our clients to discuss the ins and outs of a website migration for one of the UK's largest retailers. Look out for it!Connect with SiteVisibility here:https://www.sitevisibility.co.uk/https://twitter.com/sitevisibilityConnect with Scott here:https://www.linkedin.com/in/scottcolenutt/scott.colenutt@sitevisibility.comConnect with Marcos here: https://twitter.com/markookamimarcos.martin@sitevisibility.comFor all show feedback, topic ideas and recommendations for guests, email grow@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

On this week's episode of the Internet Marketing Podcast, Andy is joined by Olaf Gueldner, CMO at Goodwood, the world’s leading sporting estate situated in West Sussex, to discuss his tips for how you can build your brand.On the show you'll learn:How to shift focus from a physical operator to become a digital media giant?The lessons learnt from bringing services in-houseWhy your audience is King, but content is everythingWhy it's so important to for businesses to understand their audience Why measurement is so important "If you can’t measure it then you can’t improve it!"Plus, Olaf provides his top tip for the audience.If you'd like to connect with Olaf, you can do so on LinkedIn here and you can also find out about Goodwood's media business here.To connect with SiteVisibility:https://www.sitevisibility.co.uk/https://twitter.com/SiteVisibility Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Flo Powell, Managing Director at Midnight Communications, to talk about the leisure industry during lockdown as well as their recent website migration for Arundel Castle.On the show you'll learn:Why leisure destinations or attractions should be continuing the conversation with their customers during lockdownWhy they need to be engaging with new customers at this timeSome of the lessons that other businesses can learn from Arundel CastleWhy video content is important when it comes to leisure industry marketingFlo's top 4 things that those working in the leisure industry should be looking at during lockdownPlus, Flo provides her top tip/key takeaway for the audience. If you'd like to connect with Flo, you can find her on Twitter here and on LinkedIn here. To connect with SiteVisibility:https://www.sitevisibility.co.uk/https://twitter.com/SiteVisibility Hosted on Acast. See acast.com/privacy for more information.