The Internet Marketing Podcast

In this week’s episode we’re joined by Fernando Angulo, Head of Communications at SEMRush. Fernando joins us to share his best tips on how to keep a remote team happy, healthy and productive. You’ll learn:  ·      The importance of discipline in remote workers staying organised·      How introducing a home schedule with your family/housemates can help you be more comfortable when working from home·      Why email marketing is particularly effective right now·      Software that can help improve team communication  To connect with Fernando / SEMRush visit the following: ·      https://www.semrush.com/·      https://www.linkedin.com/in/fernandoangulo/ To connect with SiteVisibility: ·      https://www.sitevisibility.co.uk/·      https://twitter.com/SiteVisibility  Thanks and see you next week! Hosted on Acast. See acast.com/privacy for more information.

Rand Fishkin has contributed an unfathomable amount to the marketing industry. He is a pioneer when it comes to marketing knowledge-share, product development and leadership....and in today's episode, I got to spend an hour one-on-one with him! As you'll hear, I used every last second of his time (sorry, Rand!)When I first was introduced to the practice of SEO around a decade ago, Rand was one of the first names I stumbled upon. His Whiteboard Friday sessions and 'Beginner's Guide to SEO' quickly became early staples in my SEO learning. I'm sure this is a case for so many of us that have entered the SEO industry over this last decade.Rand spent over 14 years at Moz before exiting in February of 2018. Since then, Rand and his co-founder Casey Henry have been building the brand new audience intelligence tool, SparkToro.I LOVE it. It's important to know that this isn't a sponsored episode (I suspect it might sound like it!), though Rand did provide me with a press-review account to help me prepare for this podcast. I spend a lot of time experimenting with new marketing software and when I believe in something, our listeners will hear about it. I really believe that SparkToro offers something quite unique in the area of market and audience research.In this episode, you'll hear much more about SparkToro's origin story, lessons from Rand in launching a new SaaS product, how you can use SparkToro to learn more about your current audience and target audience and Rand's plans for the future of SparkToro.It was an absolute pleasure to speak with him. Let me know if you enjoyed the episode by connecting with us and sharing your feedback via the following:SPARKTORO / RAND: https://sparktoro.com/https://twitter.com/sparktorohttps://www.facebook.com/sparktorohttps://twitter.com/randfishSITEVISIBILITY / ME:https://www.sitevisibility.co.uk/https://twitter.com/sitevisibilityhttps://uk.linkedin.com/in/scottcolenuttscott.colenutt@sitevisibility.commarketing@sitevisibility.com Thanks everyone, I look forward to speaking to you all soon and please do send feedback. I want to get to know more about our listeners and what you want to hear from our podcast.Scott Hosted on Acast. See acast.com/privacy for more information.

Hello everyone, Scott Colenutt here. I'm your new host of the Internet Marketing Podcast! I'm delighted to be a part of this podcast's history and I'm excited in getting to know more about our audience, while continuing to explore some of the best minds in marketing for their insider tips and advice.Andy White has been an AMAZING host for a very long time, but we're planning on making some changes to the podcast, including:Ensuring we're giving you direct access to the most interesting personalities in marketingEnsuring we're covering the topics that YOU want coveredBringing you a wealth of insider tips and advice from our team at SiteVisibilityExperimenting with podcast lengths and formats so you're getting the information you want in the way that you want itI think we're long overdue some updated intro music. What do you think?Andy's still been recording episodes with us throughout May, so for the next month you'll likely to hear a mix of episodes hosted between Andy and I, before I take over permanently in June.I know we have some very loyal listeners, and I want to hear your feedback on the podcast and the changes that we're making. Please reach out to me via email at scott.colenutt@sitevisibility.com or via LinkedIn: https://www.linkedin.com/in/scottcolenutt/.I want to know:What changes do you want to see us make on the podcast?Is there anyone you'd really love for me to interview?What changes can I make to our format to give you a better audio experience?All feedback welcome. We're in this to create the most insightful marketing podcast on the planet.I look forward to getting to know you all.---In today's episode we're joined by Jason Woodford, CEO at SiteVisibility.Jason and I discuss the impact that COVID-19 has had on SiteVisibility and more generally within the marketing industry.We go in-depth to discuss:How we've managed internal and external communication during the pandemicThe Government support that's available to businesses and what we've explored at SiteVisibilityOur thoughts on the long term impact this might have in the marketing industryOur advice, from our experience, for other marketing businesses that are currently impacted by COVID-19Reach out via the following for your thoughts and feedback on the episode and to connect with us:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt/https://www.sitevisibility.co.uk/https://twitter.com/sitevisibilityThanks and see you next week! Hosted on Acast. See acast.com/privacy for more information.

This week we're joined by Senior User Experience Consultant at Box UK, Becca Babajee-Pycroft.Becca shares her insights into how you can apply user-centred design techniques to digital marketing, including:The first steps marketers can take to a user-centred approachWhy user journey mapping should be completed before you start marketingThe importance in one to one feedback in the user testing processYou can connect with Becca and Box UK via the following:https://www.linkedin.com/in/beccabp/https://www.boxuk.com/https://www.linkedin.com/company/box-uk/https://twitter.com/ Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode of the Internet Marketing Podcast we are joined by the Head of Creative at Crimtan, Luke Westland.Luke shares his thoughts and advice on:What lifecycle marketing is and how it's evolved through programmaticWhy marketers shouldn't worry about losing their jobs to programmatic advertisingThe specific programmatic formats used by Crimtan to drive conversionsYou can connect with Luke via Crimtan at:https://www.crimtan.com/https://twitter.com/Crimtanhttps://www.linkedin.com/company/crimtanhttps://www.instagram.com/crimtan_global/See ya next week! Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode of the Internet Marketing Podcast we are joined by Senior Media Consultant of Midnight Communications, Chris Hatherall.Chris shares with us his top tips on how we can more effectively communicate during a crisis, including thoughts on:How social media may be forcing politicians to communicate in new waysThe best way to handle questions that you can't answerThe role on empathy in effective communicationHow more frequent communication could help to increase your audience engagement at this timeYou can connect with Chris via Midnight Communications at https://www.midnight.co.uk/ or https://twitter.com/MidnightComs. Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of the Internet Marketing Podcast we are joined by CEO of Spartan Media, Jeremy Knauff.Jeremy breaks down how to approach website friendly, with reminders and tips on:Why we need to de-prioritise our own assumptions on website friendlinessHow user testing is fundamental to the process of making your website user friendlyHow website speed directly impacts your bottom lineThe role of video in attracting the right customersWhy companies that focus on multi-channel marketing will dominate in 2020As his #1 tip, Jeremy reminds us that adaptability should be top of mind for us all to be successful in marketing this year.You can connect with Jeremy via:Spartan Media: https://spartanmedia.com/Jeremy's LinkedIn: https://www.linkedin.com/in/jeremyknauffJeremy's Twitter: https://twitter.com/jeremyknauff?lang=enOr catch his regular contributions to Search Engine Journal at: https://www.searchenginejournal.com/author/jeremy-knauff/ Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Carlos Gil, Entrepreneur, Keynote Speaker, Author, Social Media Consultant, Brand Storyteller & owner of Gil Media to talk about social media marketing and how you can make it work for you in 2020. On the show you'll learn:How you can stand out in the sea of contentWhy Carlos believes influencer marketing is lazy, inauthentic and in some cases, ineffectiveWhy you should consider leveraging your customers instead of influencersWhy personal marketing is likely to replace the one to many approachWhy you should be considering private messaging groups on WhatsApp and SlackHow you can use Twitter & Instagram as search engines to find customersWhy personal branding is even more important in the current Coronavirus world                   Plus, Carlos provides his top tip when it comes to Social Media marketing in 2020. If you'd like to connect with Carlos, you can find him on LinkedIn here. You can also find his book, The End of Marketing on Amazon here. Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Fredrik Ronnlund, Chief Operating Officer and Chairman at Leadoo Marketing Technologies to talk about how to engage with your customers in 2020. On the show you'll learn:Why one to one marketing is important for increasing your leads in 2020Why content marketing isn't dead but why you need to be engaging with your customersWhy it's important to help your customers and solve their problems within your marketingWhat eCommerce businesses can do today to survive and thrive during lockdown and social distancingFredrik has also been working alongside a non-profit organisation on a Covid-19 data gathering bot to find out how people are social distancing and what kind of symptoms they have. The data is sent directly to the highest levels of the NHS, Number 10, SAGE and MOD.You can help out and visit it here: https://corona-help.uk/If you'd like to connect with Fredrik, you can find him on Twitter here and on LinkedIn here. Hosted on Acast. See acast.com/privacy for more information.

On this weeks episode of the Internet Marketing Podcast, Andy is joined by Brian Dean, Founder at Backlinko to discuss different ways in which you can grow your YouTube subscribers. On the show you'll learn: Why your branding and positioning on YouTube can help you to stand outBrian's tips for making the most out of your video introsHow you can optimise your YouTube videos for SEOWhy it's important to look for keywords with low competition and try to optimise for those How you can get more subscribers to your channelPlus, Brian provides his top tip for the audience when it comes to growing your YouTube channel and increasing your subscribers. Brian's YouTube channel with a whole load of useful digital marketing training and tutorial videos can be found here.  Hosted on Acast. See acast.com/privacy for more information.