The Internet Marketing Podcast

On today's episode of the Internet Marketing Podcast, Andy is joined by Heather Lloyd-Martin, "pioneer of SEO content writing" and CEO of SuccessWorks SEO Copywriting to talk about the different ways in which you can squeeze every drop of ROI out of your sites content. The show has a whole lead of content marketing tips you can put into place right now. You'll learn: Why getting the most out of your content is so important right nowHow you can let Google bring leads to youHow content marketing and working on improving your content can help you if you’ve previously relied on trade shows, conferences or other types of face to face marketingWhy if your content isn’t positioning, you should talk to a professional who can helpWhy if you used to do a lot of onsite, you should talk about how you can do things virtuallyHow you can use re-purposed content to build on know-like-and-trust Why interviewing internal subject matter experts can lead to excellent content that your readers will lovePlus Heather provides her top content marketing tip for the audience. If you'd like to connect with Heather, you can find her on Twitter here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Jason Barnard, the brand SERP guy at Kalicube to discuss everything you need to know about brand SERPs and how you can take control of your own brand. On the show you'll learn: Why 2020 is the year of the brand SERPWhy Google is your new business card and what that means for you How you can influence your brand search engine page results and make it positive, accurate and convincingHow you can shape the anatomy of the SERPs and make yours sexy!Why your brands SERP is an important part of the sales funnelPlus, Jason provides his top tip when it comes to brand SERPs. If you'd like to connect with Jason, you can find him on Twitter here and on LinkedIn here.  Hosted on Acast. See acast.com/privacy for more information.

On this weeks episode of the Internet Marketing Podcast, Andy is joined by Eli Schwartz, growth advisor and marketing consultant to talk about why you should focus on products rather than your content when it comes to your SEO. On the show you'll learn: Why your product should come first and your content should come secondWhy you shouldn't fear Google Algorithm updates Why you should consider NOT using keyword researchHow Zillow's product market fit approach led them to success How Google will reward you for building the right content What the idea of Blue Ocean SEO is, and why you need to consider it as part of your SEO strategyPlus, Eli provides his top tip for the audience. If you'd like to connect with Eli, you can find his website here and him on Twitter here and on LinkedIn here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Paul Lovell, International SEO Consultant and Founder at Always Evolving SEO to talk about Schema and how you can use it via Google Tag Manager. On the show you'll learn:How you can use Schema without the need for developersHow you can use Product Schema via Google Tag ManagerPaul's top tip when it comes to testing schema within GTMOther useful Google Tag Manager functionalitiesPlus, Paul provides his top tip for the audience.If you'd like to connect with Paul, you can find him on Twitter here and on LinkedIn here. Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Adam Lundquist, founder at Nerds do it Better to talk about how you can use data to help you acquire new business online. On the show you'll learn: Why you should be optimising towards digital marketing based conversion goals rather then profit based business goalsWhy you need to concentrate on your landing pages and sales processes rather than just adsWhy changing your offer can be the best conversion tests that you can run  How you can use data segmentation campaigns for success Why it's important to use data to get as granular as possible (without going over the top!)Plus, Adam provides his top tip for the audience when it comes to using data to sell online. If you'd like to connect with Adam, you can find him on Twitter here and on LinkedIn here.  Hosted on Acast. See acast.com/privacy for more information.

On today’s episode of the Internet Marketing Podcast, Andy is joined by Martha van Berkel, co-founder and CEO at Schema App to talk about Schema Markup and why it’s a pivotal SEO strategy for 2020. On the show you’ll learn:What Schema Markup is and why it’s importantHow Schema is evolving and acceleratingHow marketers are using Schema todayHow to know what to optimise when it comes to SchemaWhere Martha sees Schema Markup heading in the futurePlus, Martha provides her top tip/key takeaway for the audience.If you’d like to connect with Martha, you can find her on Twitter here. You can also find more information on how structured data works here. Hosted on Acast. See acast.com/privacy for more information.

On this week's episode of the Internet Marketing Podcast, Andy is joined by Kirk Williams, owner at Zato Marketing to talk about attribution, why the marketing funnel isn't dead and why smart shopping should include more data. On the show you'll learn: The current state of advertising automation Some of the limitations with automation and attributionWhy digital advertising isn't the dot com bubbleWhy the marketing funnel isn't dead Why smart shopping is a black hole when it comes to data and reportingWhy Kirk believes smart shopping should include more data for it's users Plus, Kirk provides his top tip for the audience. If you'd like to connect with Kirk, you can find him on Twitter here and on LinkedIn here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Rob Watson, founder at Freewheeling to talk about why after 12 months of testing, he's moving all of his Google Ad campaigns over to smart bidding. On the show you'll learn: How Google smart bidding has improved so much over the last few years, and why it will keep on improvingThe results that Rob has seen from recent tests from 3 different clientsRob's 3 steps for achieving smart bidding success Plus, Rob provides his top tip for the audience. You can find Rob's talk from the Search Advertising Show, Google Ads Smart Bidding Best Practise here. If you'd like to connect with Rob you can find him on on LinkedIn here and on Twitter here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Toby Britton, co-founder & CMO at Miappi to talk about how your brand can digitise word-of-mouth and create a trusted content marketing strategy that gives results.On the show you'll learn: What earned media and consumer generated content isThe difference between 1st party content and 3rd party contentThe benefits of consumer generated content Why consumers are becoming sceptical about influencer marketing How community marketing works for brands & how it differs from influencer marketingPlus, Toby provides his top tip/key takeaway for the audience.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Daniel Cooper, Founder at Lolly.co to talk about automation and it's importance in digital marketing in 2020. On the show you'll learn: How you can link your automation tools together through API'sWhy you should consider using IFTTT Why data is extremely important when it comes to automation and PR Why quality matters when it comes to SEO Why one link from a high quality site is much better than 100 links from smaller sitesThe state of content marketing today and where it's headed in 2020Plus, Daniel provides his top tip for the audience. If you'd like to connect with Daniel, you can find him on LinkedIn here Hosted on Acast. See acast.com/privacy for more information.