On today's episode of the Internet Marketing Podcast, Andy is joined by Rob Watson, founder at Freewheeling to talk about why after 12 months of testing, he's moving all of his Google Ad campaigns over to smart bidding.
On the show you'll learn:
- How Google smart bidding has improved so much over the last few years, and why it will keep on improving
- The results that Rob has seen from recent tests from 3 different clients
- Rob's 3 steps for achieving smart bidding success
Plus, Rob provides his top tip for the audience.
You can find Rob's talk from the Search Advertising Show, Google Ads Smart Bidding Best Practise here.
If you'd like to connect with Rob you can find him on on LinkedIn here and on Twitter here.
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The Internet Marketing Podcast