The Internet Marketing Podcast

On today's episode of the Internet Marketing Podcast, Andy is joined by Rick Cesari, Direct Response Video Pioneer, author, Consultant & Keynote Speaker to talk about Video Marketing and provide his tips for making any video perform better. On the show you'll learn: What direct response videos areThe main types of video used in promotion and marketing How Dale Carnegie's formula for giving a speech in his book, How to Win Friends and Influence People, can help with your video marketingThe main keys to success in video marketingHow factoids at the beginning of your video can improve your video performanceWhy authenticity is more important than the production value when it comes to video marketinPlus, Rick provides his top tip for the audience when it comes to video marketing. If you'd like to connect with Rick you can find him on Twitter here and on LinkedIn here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Lachlan Kirkwood, digital marketing specialist, content creator and founder of clickthroughDM to talk about the digital marketing landscape in 2020.On the show you'll learn: A summary of some of the key changes & trends we’ve seen across the digital marketing landscape in 2019Lachlan's Predictions for the landscape in 2020 including platforms, strategies, regulationsWhy the rise of TickTok should be in your 2020 plans Why digital marketers should care about personal branding in 2020How you can get started with building your personal brand and the channels you should prioritiseWhat the future of work for digital marketers might look likePlus, Lachlan provides his top tip for the audience. If you'd like to connect with Lachlan, you can find him on Twitter here and on LinkedIn here. You can also find his personal blog here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Steve Wiideman, Senior Search Strategist at Wiideman Consulting Group to talk about how you can grow any business through SEO. On the show you'll learn:How to do keyword research in 2020How to optimise content the right wayHow to build links from authority sitesHow to get higher rankings with advanced strategies and resourcesPlus, Steve provides his top tip/key takeaway for the audience.If you'd like to connect with Steve, you can find him on Twitter here and you can find free gifts over at https://www.seoverified.com. You can also find the courses mentioned on the show here: academyofsearch.com - use the code RD20 for 75% off Hosted on Acast. See acast.com/privacy for more information.

On today' episode of the Internet Marketing Podcast, Andy is joined by Andrea Fryrear, Agile marketing coach and co-founder of AgileSherpas to talk about how you can get started and experiment with Agile Marketing. On the show you'll learn:The state of Agile Marketing todayHow Andrea first encountered Agile Marketing and started to adopt itWhat Scrum is and how it works How Kanban boards can help with productivity Some simple tips for how you can get started experimenting with Agile MarketingSome of the online tools that you can use to help you get started Andrea's tips for prioritising your workPlus, Andrea provides her top tip for the audience. If you'd like to connect with Andrea, you can find her on Twitter here and her personal website here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Kiri Masters, author & Founder & CEO at Bobsled Marketing and The Marketplace Institute - a platform to help ecommerce managers and practitioners to stay atop of Amazon best practices. Kiri is also the host of the podcast, Ecommerce Braintrust, and a contributor to Forbes retail.On the show today, Kiri discusses how to grow your Amazon Marketplace Sales.You'll learn: What an Amazon team should look like within your company Common mistakes that brands and agencies make when launching their Amazon StrategySome simple shortcuts to getting fast results Why Amazon-specific keyword research is important Why you should invest in PPC advertising on AmazonAll about her book, Amazon for CMOsPlus, Kiri provides her top tip/key takeaway for the audience when it comes to Amazon marketing.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Posdcast, Andy is joined by Andy Budd, UX Designer, speaker, Clearleft CEO, Brighton Digital Festival co-founder and curator of UX London to talk about why you should try to speak at conferences and how you can break into the speaking circuit. On the show you'll learn: The path Andy took into public speaking How public speaking tends to work Why any professional should consider entering the public speaking circuitWhy conferences are like music festivals The many benefits that you can enjoy from speaking at conferences Some of the classic mistakes people make when it comes to public speaking Why it's important to understand your audiencePlus, Andy provides his top tip for anyone who wants to become a public speaker. If you'd like to connect with Andy, you can find him on Twitter here and on LinkedIn here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Garrett Mehrguth, CEO at Directive to talk about why your brand is more important than your website when it comes to SEO. On the show you'll learn: Why the traditional marketing funnel is brokenWhy social media marketing can be expensive and how you can reduce your costsWhy timing is essential when it comes to marketing Why driving awareness can sometimes be more valuable than just focusing on acquiring leadsHow you can drive awareness of your businessWhy it's important not to forget top of the funnel marketing Plus, Garrett provides his top tip for the audience. If you'd like to connect with Garrett, you can find him on Twitter here and on LinkedIn here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Kevin Gibbons, speaker, writer, UK Search Personality 2018, founder & CEO of Re:signal to talk about how to grow an agency and the lessons he's learned whilst doing so.On the show you'll learn: Why when it comes to growing your agency, less is sometimes moreWhy you need to keep your agency focused on your core services How you can keep your agency staff focused on their specialismWhy it's important to work with partners on services you aren't comfortable doing yourself Why you should strive to win awards and the benefits of doing soPlus, Kevin provides his top tip for the audience. If you'd like to connect with Kevin you can find him on Twitter, LinkedIn & SlideShare. Hosted on Acast. See acast.com/privacy for more information.

On this week's episode of the Internet Marketing Podcast, Andy is joined by John Ghiorso, founder & CEO at Orca Pacific to talk about Amazon and why you need to be take marketing on amazon seriously. On the show you'll learn: How to get the most out of Amazon as a marketing channel for endemic and non endemic brands (consumer service brands)How you can leverage Amazon’s first-party shopper data to target highly relevant audiences at the right timeWhy you need to be thinking about Amazon when it comes to search advertising Why you should be thinking about Amazon display advertising Why Amazon display advertising is ideal for brands with larger budget (10k+ per month)Why smaller brands should focus on the search side of AmazonPlus, John provides his top tip for the audience. If you'd like to connect with John you can find him on LinkedIn here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the SiteVisibility Internet Marketing Podcast, Andy is joined by Lauren E McManus, Co-Founder at Create and Go to talk about how you can make a career out of blogging. On the show, you'll learn: How and why Lauren quit her full-time job and transitioned into a full-time bloggerWhat it's like to travel around the world with other entrepreneurs, freelancers and remote workers whilst bloggingHow you can connect with your audience via email marketing How you can use the info you get from email marketing to create and sell productsWhy Lauren's first business blog failed and how you can make sure you don't do the samePlus, Lauren provides her top tip for the audience when it comes to making a career out of blogging. If you'd like to connect with Lauren, you can find her on LinkedIn here and you can also find the Create & Go YouTube channel here.   Hosted on Acast. See acast.com/privacy for more information.