The Internet Marketing Podcast

On today's episode of the Internet Marketing Podcast, Andy is joined by Sam McRoberts, founder of VUDU Marketing to talk about how to find and fix the most common SEO mistakes. On the show you'll learn: How you can undertake SEO Audits that actually get read and implemented Why it's important to vet and qualify your potential clients before working with them (are they going to have the resource/capacity to implement your recommendations?)Why prioritisation is key when it comes to delivering an SEO AuditSome common SEO myths and misconceptionsWhy you should take what Google representatives say with a pinch of salt Plus Sam provides his top tip/key takeaway for the audience. If you'd like to connect with Sam you can find him on LinkedIn here and on Twitter here. You can also find his blog here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Casie Gillette, Sr. Director of Digital at KoMarketing, a B2B agency based in Boston, MA to talk about how you can create content that people remember. On the show you'll learn: The issues facing businesses with so much content out there (there are over 4 million blog posts created a day, plus social, plus video...)How you can cut through the noise Why you need to be thinking about WHY you're creating content before you startWhy no one wants your infographic! How to get better at creating something our people actually wantThe common mistakes that people make when trying to ensure their content is SEO friendly Which businesses Casie feels are creating great contentPlus, Casie provides her top tip/key takeaway for the audience. If you'd like to connect with Casie, you can find her on Twitter here and on LinkedIn here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Cindy Krum, CEO and Founder of MobileMoxie to talk about Mobile First Indexing and the story your data isn't telling you. On the show you'll learn: What the latest Google “Mobile 1st indexing” update means and Cindy's unique theoriesWhy Mobile First Indexing doesn't just mean a shift in how Google crawls or index's websites, but also means a shift in the way Google looks at the language used on your site How machine learning in terms of language is effecting search results on both mobile and desktopWhat Progressive Web Apps are and why you should consider them in your marketing effortsHow you can get started with Mobile SEOPlus Cindy provides her top tip/key takeaway for the audience. If you'd like to connect with Cindy, you can find her on Twitter here and on LinkedIn here. You can also find the Mobile Moxie Mobile SERP Test here.  Hosted on Acast. See acast.com/privacy for more information.

On today's Internet Marketing Podcast, Andy is joined by Dixon Jones, Global Ambassador at Majestic.com to talk about Majestic and Inlinks.net and how you can use them to help you with your digital marketing efforts. On the show you'll learn: What Majestic is all about and what you can use it for How Majestic won two two Queens awardsHow you can use Majestic to compare your competitors links and understanding your own share of voiceHow you can semantically analyse your website and build internal links using inlinks.netWhy it's important to optimise your content around semantic searchPlus, Dixon provides his top tip/key takeaway for the audience. If you'd like to connect with Dixon, you can find his personal website here, on Twitter here and on LinkedIn here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Brad Geddes, Author, speaker, Co-Founder of AdAlysis to talk about the recent updates in Google Ads and how they affect you. On the show you'll learn: All about Google's recent changes to match typesHow this pairs with the exact match change from last yearWhether or not the new match types are good or bad?Whether or not the changes cause organisational issues?How you can manage your query workflow with these changes/Whether or not there are issues with duplicate keywords?If negative keywords are affected or is it causing any negative conflicts?Brad's tips for how you can go about a larger query auditPlus, Brad provides his top tip for the audience. You can connect with Brad on Twitter @bgtheory or via adalysis.com. Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Matt Giovanisci, serial entrepreneur, podcaster & online business owner, MoneyLab.co & GetLasso.co to talk about Affiliate Marketing. On the show you'll learn: Why it's important to be transparent when it comes to affiliate marketingWhy ideally, you should promote businesses that you believe inHow you can increase your conversion rate with affiliate marketing Matt's tips for using the Amazon Associates Programme The main mistakes people make when using the Amazon Associates ProgrammeWhat you should look out for when choosing an affiliate partnerPlus, Matt provides his top affiliate marketing tip for the audience. If you'd like to connect with Matt, you can find him on Twitter here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Glasgow based SEO expert, Craig Campbell to talk about starting out in SEO. On the show you'll learn: How Craig got started in SEOCraig's tips for scaling a businessCraig's tips for self-branding Craig's tips for starting your own businessPlus, Craig provides his top tip/key takeaway for our audience. If you'd like to connect with Craig, you can do so on Twitter here and on LinkedIn here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Jon MacDonald, Founder & President at The Good to talk about Conversion Rate Optimisation (CRO) and how you can improve your site and increase your revenue. On the show you'll learn: Jon's definition of what CRO isWhy you need to be making data-backed decisions when it comes to CROThe types of data that you should be looking at to improve your conversionsWhy you should always start with Google Analytics when it comes to data analysis for CROWhy you always need to be testing elements of your websiteWhat your goal should be when reviewing your dataPlus, Jon provides his top tip for the audience.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Benjamin Shapiro, host of the Martech Podcast and founder of Ben J Shap LLC to talk about podcasting, how he grew his audience and how you can grow yours. On the show you'll learn: How Benjamin found his career fit as a marketer & why you should use your inherent skills to your advantage (and how he used his interpersonal skills to start podcast hosting)Why we're seeing such a growth in podcast consumption right nowThe secrets to Benjamin's podcast growth & how you can grow a podcast both organically and through paid acquisitionWhy you need to learn how channels work and what timeline goes into them to decide where you should focus your effortsWhy you need to understand the balance of marketing foundation vs growth strategyPlus, as usual, Benjamin provides his top tip/key takeaway for the audience. If you'd like to connect with Benjamin, you can find him on Twitter here and on LinkedIn here. Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy talks to James Sandoval, Founder & CEO of MeasureMatch. They talk about how both buyers and suppliers of professional services can benefit from embracing borderless business and how using modern tech can facilitate fantastic a value exchange, enabling people to work independently and still create value regardless of geographic location.How did James come to work in the Digital Marketing industry?What lead him to start MeasureMatchWhat does MeasureMatch do and how can it help buyers and providers?What was the inspiration for MeasureMatch and how did he go about securing funding?What does the future of remote working look likeKey takeaways for what business service providers and buyers can learn from each other Hosted on Acast. See acast.com/privacy for more information.