#521 How To Create Content People Remember: Interview with Casie Gillette

On today's episode of the Internet Marketing Podcast, Andy is joined by Casie Gillette, Sr. Director of Digital at KoMarketing, a B2B agency based in Boston, MA to talk about how you can create content that people remember. 

On the show you'll learn: 

• The issues facing businesses with so much content out there (there are over 4 million blog posts created a day, plus social, plus video...)
• How you can cut through the noise 
• Why you need to be thinking about WHY you're creating content before you start
• Why no one wants your infographic! How to get better at creating something our people actually want
• The common mistakes that people make when trying to ensure their content is SEO friendly 
• Which businesses Casie feels are creating great content

Plus, Casie provides her top tip/key takeaway for the audience. 

If you'd like to connect with Casie, you can find her on Twitter here and on LinkedIn here. 

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