The Internet Marketing Podcast

On today's episode of the Internet Marketing Podcast, Andy is joined by Matthew Woodward, International SEO expert and speaker to talk about on-page SEO and how to use it to take control of your search traffic. What an on-page SEO audit is and why they are important?Why on-page SEO is critical when it comes to ranking factors.  Why the effectiveness of link building strategies are boosted 10x fold with solid on-page SEOHow you to find out if you need to do an on page SEO auditWhy it's important to do an on-page SEO audit if you have a plateau in search traffic, declining search traffic or have received a manual penalty Matthew's tips for how you can do an on page SEO audit including his 5x step common sense audit process. The most common mistakes that Matthew sees when it comes to technical and on-page seo audit.   Plus, Matthew provides his top-tip/key takeway for the audience. If you'd like to connect with Matthew, you can find him on Twitter here, his website here & his YouTube channel here.   Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined once again by Mark Schaefer, internationally-acclaimed speaker, author and college educator to talk further about his book, Marketing Rebellion: The Most Human Company Wins and how you can reach the unreachable customer.On the show you'll learn: Why you need to get creative to reach the unreachable customerHow to remain memorable in a content overkilled world Why your price determines your brandWhy the answer to battling content overload isn't with more content!Why long-tail keywords remain valid as part of your marketing strategy Plus, Mark provides his top tip for the audience. If you’d like to connect with Mark, you can find him on Twitter here and on LinkedIn here. You can also find more info on his books, his podcast and blog here. Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Jeff White, co-founder of Kula Partners to talk about the best practices and software for developing and maintaining large international web platforms.  On the show you'll learn: The characteristics of ‘international’ websitesSome of the problems that organizations run into when building and maintaining sites that serve buyers in different countries?The types of issues that crop up around content and language What needs to be considered when tackling a large international site merger/migration?Why China has a completely different set of rules to other countries & what needs to be considered for companies operating there?Plus, Jeff provides his top tip for the audience. If you'd like to connect with Jeff, you can find him on Twitter here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Shay Rowbottom, CEO at Roebottom Marketing to talk about how you can improve your business with LinkedIn.On the show you'll learn: How Shay built up her start-upWhy you need to be using LinkedIn videos How you need to tailor your videos for LinkedIn compared to other social media platforms Why LinkedIn is the best!How you should be using other social media platforms in your marketing effortsPlus, Shay provides her top tip/key takeaway for the audience. If you'd like to connect with Shay, you can find her on Twitter here, Instagram here and on LinkedIn here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Dale Bertrand, eCommerce SEO specialist at Fire & Spark to talk about why eCommerce SEO is different from ordinary SEO and how you can tackle the challenges. On the show you'll learn: Dale's 8 reasons why eCommerce SEO is different from ordinary SEOWhy breaking Google's rules is sometimes a requirement to break into a competitive product nicheWhy Link building is difficult and why the highest converting pages (i.e. product pages) don't naturally attract linksWhy you should stop writing your SEO contentThe alternatives to written content for SEOPlus, Dale provides his top tip/key takeaway for the audience. If you'd like to connect with Dale, you can find him on LinkedIn here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Justin Christianson, Author, Co-Founder and President at Conversion Fanatics to talk about conversion rate optimisation and how you can best optimise the user experience on your site. On the show you'll learn:Why you should be split testing and how you can do soWhy user experience isn't just about improving your conversion rateWhy improving engagement with your visitors is importantWhy it's harder to garner trust online todayWhy the colour of buttons on your site should remain consistent through the users journeyPlus Justin provides his top tip/key takeaway for the audience.If you'd like to connect with Justin, you can find him on LinkedIn here and on Facebook here. Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Geoff Atkinson, founder & CEO at Huckabuy to talk about SEO in Google's perfect world. On the show you'll learn: What "Google's perfect world" means Why structured data mark up is so important Why dynamic rendering is important when it comes to SEOWhy it's important to be predictive rather than re-active with SEOPlus, Geoff provides his top tip/key takeaway for the audience. If you'd like to connect with Geoff, you can find him on Twitter here and on LinkedIn here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Hana Bednarova, founder at Bednar Communications to talk about how to use digital PR and reach out to journalists in order to get links. On the show you'll learn: How to reach out to journalists - what works and what doesn't Where you can find information about publications readership/demographic and the advantages that understanding publications’ audience gives usHana's favourite tactics for using digital PR for link buildingHow we can boost our link building while running larger campaignsHow you can undertake larger campaigns on a budget Hana's tips for when a campaign doesn't performPlus, Hana provides her top tip/key takeaway for the audience. If you'd like to connect with Hana you can find her on Twitter here or on LinkedIn here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Darren Shaw, Founder & President at Whitespark to talk about how to take a business from nothing to ranking in local search. Darren presented at April's BrightonSEO conference and presented a case study case study where he took a business from zero online presence to ranking fairly well in the local results within about 5 months. He explains that it was a great opportunity to step through the typical local search work one piece at a time to see what impact each piece would have on rankings.  You'll learn all about that on the show, plus:  How long it takes to go from absolutely zero online presence to ranking in the local packHow getting your citations indexed can actually impact negatively on your rankingsThe tactics or strategies that have the biggest impact on local pack rankingsDarren also provides his top tips for the audience when it comes to tanking in local search. If you'd like to connect with Darren you can find him on Twitter here.  Hosted on Acast. See acast.com/privacy for more information.

On today's show, Andy is joined by Andrew Sumitani Senior Director of Marketing, at TINYpulse, and Jason Woodford, our very own CEO here at SiteVisibility to talk about how marketers can make or break the employee experience. On the show you'll learn: Why company culture is so important and why marketers should care  How the right company culture can help you to attract the right employeesThe correlation between why companies that are big on marketing tend to nail employee engagement How communications and employee engagement intersect and how often marketers are champions of the employee experienceHow we, at SiteVisibility have used TINYPulse to help us improve our company culture and communicationPlus, Andrew provides his top tip/key takeaway for the audience. If you'd like to connect with Andrew, you can find him on Twitter here and you can find out more details about TINYcon in September here.  Hosted on Acast. See acast.com/privacy for more information.