The Internet Marketing Podcast

On today's episode of the Internet Marketing Podcast, Andy is joined by Oliver Brett, SEO Manager at Screaming Frog to talk about how to make fake news for links.On the show you'll learn:Why you should consider fake product launches or blog posts depicting weird or hilarious misfortunes in your marketing effortsWhy you need to create a narrative that's lighthearted and funny & work with an open minded clientExamples of when fake news or PR link bait stunts have worked well including the Privy Pee & How you can find topical news stories to jump on the back of The advantages and disadvantages of using this type of content in your marketing effortPlus, Oliver provides his top tip for the audience.If you'd like to connect with Oliver, you can find him on Twitter here and on LinkedIn here. Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Phil Nottingham, Brand Strategist at Wistia to talk about video and how to use them strategically in your marketing. On the show you'll learn: The opportunity that video presents for agenciesWhy agencies will need to be able to produce videos for their clients How the balance of difficulty between production and distribution has reversed over timeHow we should be planning our videosHow one to one video has come about and when you can be using themWhen live streaming works and it's limitations The nature of the videos that organisations are making todayPlus, Phil provides his top-tip for the audience. If you'd like to connect with Phil, you can find him on Twitter here and on LinkedIn here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Daniel Gilbert, Founder & CEO of Brainlabs to talk about the future of the agency model and the in-housing trend. On the show you'll learn: What in-housing meansWhy in-housing has become a trend within marketingHow agencies can evolve and thrive todayHow GDPR has actually impacted businesses How you can attract and acquire genuine talent when hiring Plus, Daniel provides his top tip/key takeaway for the audience. If you'd like to connect with Daniel you can find him on Twitter here and on LinkedIn here.   Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Neil Patel, Co-Founder at Neil Patel Digital to talk about email marketing and why it might be time to scrub your email list as well as podcasts and podcasting analytics. Plus, Neil provides his predictions for where SEO is heading in the near future. On the show you'll learn:Why email marketing isn't deadWhy you should be using email marketingWhy email marketing is a great way to build traffic to your siteWhy it might be time to scrub your email listWhy podcasting analytics is a tricky subject Why Neil believes Libsyn provides the best podcast analytics dataWhy organic traffic will drop in the near futureWhy SEO will turn into a winner takes all scenario when it comes to voice searchPlus Neil provides his top tip/key takeaway for the audience.If you'd like to connect with Neil you can do so on Twitter here and you can find his extremely popular personal blog here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined once again by Greg Gifford, Vice President of Search at DealerOn to talk about the latest goings on in the world of Local SEO and how to optimise for Google My Business. On the show you'll learn: The difference between SEO & Local SEOWhy Google uses it's local algorithm for certain queries The latest updates in the world of Local SEO Why Google My Business is your new homepage when it comes to Local SEOWhat Questions & Answers are and how you should be using themWhy you should be using Google Posts to create your own promotional ads in Google My BusinessWhy it's important to choose the right categories when it comes to Local SEOPlus Greg provides his top tip for the audience. If you'd like to connect with Greg you can find him on LinkedIn here and on Twitter here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Ryan Bonnici, Chief Marketing Officer at G2 to talk about a range of topics including re-branding, hiring and mental health in the workplace. On the show you'll learn: Why & how G2 Crowd re-branded to G2Why internal buy-in is key when it comes to a re-brand What to look for in rockstar candidates when hiringWhy it's important to "hire slow but fire fast"How to get your team doing amazing & disruptive marketingWhy it's important to talk about mental healthHow not to burn out in a high pressure jobWhy it's important to be open with your team when it comes to mental health Plus, Ryan provides his top tip/key takeaway. If you'd like to connect with Ryan you can find him on Twitter here and on LinkedIn here. You can also find out more about Bring Change to Mind here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Steve Gordon, author & founder of The Unstoppable CEO to talk about 4 ways to overcome the challenges in growing and attracting clients as a service based business. On the show you'll learn: How to focus on the ideal client for your business Why it's important to move away from just working with anyone who has the cashHow having ideal clients in mind can help you to focus in our your overall marketing messageHow you can create a demand for your services in a way that works for you Why relationships are extremely important in attracting and retaining clientsHow you can build relationships online The importance of nurturing and following-up with your contacts How to follow-up without being too intrusivePlus Steve provides his key takeaway for the audience.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Tom Schwab, Founder & Chief Evangelist Officer at Interview Valet to talk about podcasting and why it should play an important part in your marketing strategy. On the show you'll learn:  Why podcast interviews convert 25 times better than blogsHow podcasts can help to build trustHow to find and get booked on the podcasts that matter to your businessHow to be an ideal guest & predictably turn listeners into leadsWhy you should have a landing page for your podcast showPlus, Tom provides his top tip/key takeaway. If you'd like to connect with Tom you can find him on Twitter here and on LinkedIn here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Kevan Lee, VP of Marketing at Buffer to talk about a range of topics including the state of content marketing & social media in 2019 & how to build your marketing team, plus he provides his tips for marketing strategy. On the show you'll learn: What content marketing & social media look like in 2019What interactive posts are and why you should be using themWhere podcasting is heading in 2019Tips for how to build your marketing teamTips for marketing strategy including frameworks to use and how to stay on trackPlus, Kevan provides his top tip/key takeaway. If you'd like to connect with Kevan you can find him on Twitter here, Instagram here and on LinkedIn here.  Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we're joined by Anton Kraly, CEO at DropShipLifelstyle.comAnton joins us to share his hottest tips on how to increase conversions in Shopify using simple but effective product page techniques.You'll learn: The difference between drop-shipping and affiliate marketingThe tools you need to help manage your Shopify inventoryHow to effectively use offers to drive urgencyHow you can adjust your navigation to funnel users through to conversionWhy you should use the Questions & Answers Shopify app to boost your organic searchTo find out more about Anton, visit dropshiplifestyle.com or ecommercelifestyle.com for Anton's podcast. Hosted on Acast. See acast.com/privacy for more information.