The Internet Marketing Podcast

On today's episode of the Internet Marketing Podcast Andy is joined by Dhar Mann, motivational speaker, Founder and CEO of LiveGlam Inc to talk about his life as an entrepreneur, how he built his business and his tips for bouncing back from failure along the way. On the show you'll learn: Why you constantly need to be able to adapt and learn new things as an entrepreneur All about the power of social media influence Why social media influencers are the "new celebrities"Dhar's tips for those who want to start with influencer marketing Dhar's top tips for moving your business online Tips for bouncing back from failureThe power of video as a form of content marketing If you'd like to connect with Dhar you can find him on Twitter here. You can also find his personal website here.  Hosted on Acast. See acast.com/privacy for more information.

In this week's episode we're joined by Brad Geddes. Author, speaker and Co-Founder of AdAlysis.Discussing the topic of AI and machine learning and its impact in marketing, you'll learn:The key strengths of humans vs machines (hurrah!)Why the future requires humans & computers to work togetherWhy lightning = beefWhy machines aren't quite ready to write all of your adsHow machine learning is impacting bid management in paid mediaWhy larger corporations have a distinct advantage when it comes to using machine learningYou can connect with Brad on Twitter @bgtheory or via adalysis.com. Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Barry Schwartz, keynote speaker, editor of Search Engine Roundtable, News editor at Search Engine Land, self confessed search geek, and CEO of RustyBrick in New York to talk about the latest SEO news that we need to be aware of. On the show you'll learn: Whether or not Click Through Rate (CTR) affects your rankings How CTR affects personalised results How Google detects YMYL (Your Money, Your Life) queries and adjusts for itHow Google adjusts it's algortihm for categories of queries but not industries How Bing has opened it’s API for indexPlus Barry provides his top tip/key takeaway.If you'd like to connect with Barry, you can find him on Twitter here. Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Neil Maclean, Digital Marketing Consultant, Coach, and Founder of ShoneyDigital to talk about how to grow your business with your customer journey. On the show, you'll learn:  The Importance of building a customer journeyNeil's example of a customer journeyThe best things we can do with online marketing to make our full customer journey successfulWhy you need to create a content marketing strategy that delivers value throughout - from attention to the highest priced productsWhy you should be using paid advertising to accelerate the content at every stageHow remarketing can help you to massively increase your ROIPlus Neil provides his top tip/key takeaway. If you'd like to connect with Neil, you can find him on Twitter here on Instagram here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Mark W Schaefer, internationally-acclaimed speaker, author and college educator, to talk about his book Marketing Rebellion: The Most Human Company Wins and how there's been a shift in power among brands and their customers. On the show you'll learn: How there's been a shift in power in terms of brand and customersHow customers have become marketers for brands among the rebellion against advertisingWhy customers always win and why customer loyalty is becoming harder to gainWhy Mark is against marketing automation and thinks it's the enemy of great marketingMark's manifesto for human-centered marketingPlus Mark provides his top tip for the audience. If you'd like to connect with Mark, you can find him on Twitter here and on LinkedIn here. You can also find more info on his books, his podcast and blog here.       Hosted on Acast. See acast.com/privacy for more information.

On today's Internet Marketing Podcast, Andy is joined by Marketing Automation Consultant, Magnus Unemyr to talk about marketing automation and how data-driven automation can take marketing to the next level. On the show you'll learn: Some areas of marketing that AI can help with that you may not know about e.g. predictive pricingHow you can undertake marketing automation based on data from the Internet of ThingsMagnus' predictions for the future of marketing automationHow AI based technologies can help with the automation of content generationPlus, Magnus provides his top tip/key takeaway. You can find Magnus' site here, his course on Marketing Automation here. Plus you can find his ebook here. If you'd like to connect with Magnus, you can find him on Twitter here and on LinkedIn here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Patrick McKenna, Founder and CEO at Strike Social to talk about machine learning and the future of advertising. On the show you'll learn:How Patrick was able to grow Strike Social quicklyHow AI/Machine Learning can help with multi-variant testing What DV360 isThe trends Patrick sees coming in the next 24 months across the major social platformsPatrick's tips to help you be more successful within your advertising?Plus, Patrick provides his top tip/key takeaway for the audience. If you'd like to connect with Patrick, you can find him on Twitter here and on LinkedIn here.  Hosted on Acast. See acast.com/privacy for more information.

On today's Internet Marketing Podcast, Andy is joined by Martin Gontovnikas (Gonto) VP of Marketing and Product at Auth0 to talk about how you can apply product discovery techniques in marketing. On the show you'll learn: What the Angular framework is Martin's take on the main product techniques, Product Discovery and Product DeliveryHow you can apply Discovery in MarketingHow interviews can help with thisHow you can apply Delivery in Marketing Plus, as usual, Martin provides his top tip/key takeaway for the audience. If you'd like to connect with Gonto, you can find his personal site here and you can also find him on Twitter here. Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Bill Slawski, Director of SEO Research at Go Fish Digital to talk about semantic topic modeling and structured data. What semantic topic modeling is and how it can help pages rank in search resultsWhy semantic topic modeling is therefore imperative when conducting keyword researchWhat structured data isThe effect well structured data can have on your rankingsWhy site audits are important and what you can expect to get out of themPlus, Bill provides his top tip/key takeaway for the audience. If you'd like to connect with Bill you can find him on Twitter here and Go Fish on Twitter here. You can also find Bill on Facebook here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Lindsey Pickles, Director and Founder at Bright Dials to talk about common marketing automation challenges and how you can overcome them. On the show you'll learn: How to know if you've got the right automation platform for your businessWhy training your team is really important when it comes to marketing automationWhy it's important to map and document your workflows and processes and share your knowledge across the businessThe impact of GDPR on marketing automationHow you can use marketing automation tools to show ROI and get yourself more budget! Plus, as usual, Lindsey provides her top tip/key takeaway for the audience. If you'd like to connect with Lindsey, you can find her on Twitter here and on LinkedIn here.  Hosted on Acast. See acast.com/privacy for more information.