The Internet Marketing Podcast

On today's Internet Marketing Podcast, Andy is joined by Daniel Daines-Hutt, from Amp My Content to talk about content marketing and in-particular the importance of content promotion. On the show you'll learn: Why content promotion is so importantWhy you need to have both inbound and paid for ads as part of your content strategyHow paid promotion can help you to drive traffic whilst also building linksThe biggest blockers that prevent people from running paid adsHow to implement a blended approach and Daniel's 4 stepsWhy you need to be testing your ads and how you can do soWhy Facebook can often be a better platform for content promotion than LinkedIn, Twitter, YouTube or Google AdsPlus, Daniel provides his top tip/key takeaway for the audience. If you'd like to connect with Daniel you can find him on Twitter here, on LinkedIn here and and you can find Amp My Content on Twitter here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Matt Heinz, prolific author and nationally recognized, award-winning blogger, president and founder of Heinz Marketing to discuss the top business lessons he's learned over the past 10 years.On the show you'll learn: Why in business, you should always put your values firstThe best ways to ensure your values are lived and breathed within your businessWhy you should always put yourself firstWhy Strategy is about choosing, eliminating and focusing on the tasks that will most effectively, efficiently and successfully help you achieve your goalsWhy your plan isn’t as valuable as the adjustments you make along the wayPlus, Matt provides his top tip/key takeaway for the audience. If you'd like to connect with Matt, you can find him on Twitter here and on LinkedIn here. You can also find the Heinz Marketing podcast, Sales Pipeline Radio here.  Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode of the Internet Marketing Podcast, we have a slight change to the usual format, bringing you Fili Wiese’s talk from September’s BrightonSEO conference providing tips for how to speed up your website.Fili is a renowned technical SEO expert, former Google engineer and was part of the Google Search Quality team. He is a regular trainer and speaker at BrightonSEO and offers SEO consulting services at  SearchBrothers.com.On the show you'll learn:Why page speed is important for SEOHow page speed can help you with your rankings How you can improve your bounce rate and conversionsHow you can reduce your page size and therefore improve the loading speedWhy it's important to optimise for HTTPSThe tools you can use to improve your page speedPlus much more!You can also find a video of Fili talking about site speed here. If you'd like to connect with Fili, you can find him on Twitter here and on LinkedIn here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Marcus Sheridan, author & International Keynote Speaker on Sales, Marketing, and Leadership to talk about his book "They Ask, You Answer" as well as video and how you can use it improve your SEO and inbound marketing. Marcus was named “1 of 20 speakers you don’t want to miss” by Forbes, has been described as a “Web Marketing Guru” by the New York Times and his book, “They Ask, You Answer” was rated the #1 Marketing Book to Read in 2017 by Mashable. Today, Sheridan gives over 70 Global Keynotes yearly on the subjects of sales, marketing and the future of business while also owning a 60+ person digital marketing and website design agency, IMPACT. On the show, you'll learn:  Where the philosophy of “They Ask You Answer” came from and what it entailsWhich subjects move the needle most with digital that most companies are afraid to talk about/addressHow to handle the subjects that most companies are afraid to talk aboutHow you can use video going forward and the types of video that move the needle the mostHow to improve conversion rates through videoPlus, we ask Marcus for his top tip/key takeaway for the audience. If you'd like to connect with Marcus, you can find his personal website here and you can find him on Twitter here.  Hosted on Acast. See acast.com/privacy for more information.

In this week's episode we're joined by Katy Whittaker, Planning and Insight Director at Red C Marketing.In this episode you'll learn:Why brand familiarity is key to increasing your SERP CTRWhy it's important to use both PPC and SEO to win the clicks of "open minded" searchersHow Google Shopping results might increase organic CTRHow Google Shopping and Images are used by searchers to discover new brandsTo connect with Katy, visit: https://www.linkedin.com/in/katy-whittaker-1b2ab618/ To download the Secret Life of Search whitepaper that Katy discusses in the podcast, visit here: https://www.redcmarketing.com/secret-life-of-search/ Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Brendan Kane, digital strategist & author of the new book One Million Followers: How I built a massive social audience in 30 days to talk about that and how to run your social media like a celebrity. On the show you'll learn:Brendan's process for generating 1 million followersHow to fight against the noise on social mediaHow Taylor Swift successfully built up her social media following by herself and how you can tooWhy you need to constantly be iterating your social media strategy Why its important to test and optimise the types of content that you produceWhy you need to undertake competitor analysis in order to grow your followingPus, we ask Brendan for his top tip/key takeaway for the audience.If you'd like to connect with Brendan, you can find him on LinkedIn here and on Instagram here. Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Madalyn Sklar, Twitter marketing expert at madalynsklar.com to talk about Twitter and how you can use it to succeed in your social media marketing. On the show you'll learn all about:What's been happening on Twitter over the last few years & the changes in the algorithmHow you can build relationships and generate leads on TwitterTwitter chats, what they are, how they work and how you can implement them in your marketingTwitter Video, including how it works and how you can replyHow to create Twitter lists, organise your feed and subdivide topics that are important to youWhy it's important to listen to conversations on TwitterPlus, Madalyn provides her top tip/key takeaway for the audience.If you'd like to connect with Madalyn, you can find her on Twitter here and on LinkedIn here. You can also engage with her via her Twitter chat by following the #TwitterSmarter hashtag on Thursday afternoons at 1pm ET. Hosted on Acast. See acast.com/privacy for more information.

This week Andy is joined by CEO of FreeeUp, Nathan Hirsch. Nathan shares his tips on how to hire and effectively manage freelancers, drawn from his wealth of experience as an entrepreneur and CEO of FreeeUp.comOn the show you'll learn:Why outsourcing is the key to helping you keep focused on your strengthsExercises for identifying the tasks you should probably outsourceFree and simple tools to help you with freelance managementThe key advantages of hiring freelancers over employeesThe two biggest types of companies that are accelerating growth using freelancersP.S. Pay attention to 04:40 and hear how you can claim your free $25 credit for FreeeUp.comFor more from Nathan and FreeeUp, visit:https://twitter.com/freeeuphttps://twitter.com/realNateHirsch...and you can also catch Andy White @doctorpod and us @SiteVisibility. Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Duane Forrester, VP of Industry Insights at Yext and author of Turn Clicks Into Customers & How To Make Money With Your Blog to talk about digital knowledge management and voice search. On the show you'll learn: What Digital Knowledge Management is and why it's important How you can grow your own career as a digital knowledge manager (DKM)Why you need a broad range of skills to work in digital marketing these daysHow you can make yourself a huge asset to any businessDuane's thoughts on voice search in 2019Plus, Duane provides his top tip/key takeaway. If you'd like to connect with Duane, you can find him on Twitter here and on LinkedIn here.  Hosted on Acast. See acast.com/privacy for more information.

On this week's episode of the Internet Marketing Podcast, Andy is joined by Justin Hartzman, co-founder at Needls.com to talk about automation and how it can help with your social media advertising as well as improve your sales processes. On the show you'll learn: All about Justin's entrepreneurial journeyHow Justin started Needls.comHow AI can assist with helping write adverts Why it's often better to test adverts that spend too much time thinking about themWhy automation is important when it comes to the sales process Plus as usual, we ask Justin for his top tip/key takeaway for the audience. As Justin mentions on the show, he's offering our listeners 35% off the Needls plan for a year! You can claim that offer here. If you'd like to connect with Justin, you can find him on Twitter here and on LinkedIn here.  Hosted on Acast. See acast.com/privacy for more information.