The Internet Marketing Podcast

On today's episode of the Internet Marketing Podcast, Andy is joined by Nick Usborne, copywriter and founder of Conversational Copywriting to discuss exactly that, Conversational Copywriting, it's importance in marketing and why it works so well. On the show you'll learn:Why it's important to write in a human way and try to be genuine and engagingWhy marketing automation is great, but shouldn't imitate conversational languageWhy website aren’t just containers for wordsIf females make better copywriters than menWhy the web is an interactive medium - so you need to talk their languageWhy you should give/listen first and why loaves will come backPlus Nick provides his top tip/key takeaway for our audience. If you'd like to connect with Nick you can find him on Twitter here, on LinkdeIn here. You can also find his own page on the Internet Marketing Podcast here where you can get your FREE Guide to Conversational Copywriting, PLUS 3 Instructional Videos. Hosted on Acast. See acast.com/privacy for more information.

On this week's episode of the Internet Marketing Podcast Andy is joined by Aleyda Solis, International SEO consultant & Founder at Orainti to talk about Mobile SEO, International SEO and the latest on the importance of Technical SEO. On the show you'll learn about: What's been happening in Mobile SEO over the last few yearsWhat the Mobile First Index is, how it works and the impact it has on searchThe most common mistake businesses make when it comes to mobileAccelerated Mobile Pages (AMP) - why it's important to configure it properly, make sure pages are well optimised and provide a good user experienceWhy International SEO is important and why there's been a boom in bigger brands adopting itHreflang and how it can help with your International SEOJavaScript and the impact it has on technical SEO Why Technical SEO is still important todayPlus, Aleyda provides her top tip/key takeaway for the audience. If you'd like to connect with Aleyda, you can find her on Twitter here, on LinkedIn here and her own personal website is here.  Hosted on Acast. See acast.com/privacy for more information.

On this week's episode of the Internet Marketing Podcast, we have a slight change to the usual format, bringing you Rand Fishkin's keynote talk from September's BrightonSEO conference.Rand is one of our SEO heroes, he's the co-founder of Moz, Founder of SparkToro and Author of Lost & Founder and his talk focused on Google’s behavioral shift over the last few years. Rand explains how Google has moved toward self hosted answers and solutions and away from driving searchers to other websites for the answers to their problems. He then provides his top tips and strategies for how we as marketers can adapt to these changes. During the talk you'll learn:How Google is now sending less outbound traffic than ever beforeWhere Google will show you self-hosted answers in their resultsWhy SEO is becoming more difficult as a resultThe tactics and strategies that we can adopt in response Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast Andy is joined by Scott Brinker, VP Platform Ecosystem of HubSpot and Blogger for Chief Marketing Technologist to talk about the state of marketing technology in 2018/2019. On the show you'll learn about: The ever-expanding marketing technology landscape The democratisation of technology in marketing (and business)The danger of losing the human side of marketing in a world full of automationWhether marketing is getting better or worse due to democratisation of technologyPlus, as usual we ask Scott for his top tip/key takeaway for the audience. If you'd like to connect with Scott you can find him on Twitter here and on LinkedIn here.  Hosted on Acast. See acast.com/privacy for more information.

On this week's episode of the Internet Marketing Podcast, Andy is joined by Jim Lofgren, CEO at Nosto to talk about AI and personalisation. On the show you'll learn:Why personalisation is growing in importance and why it needs to be a priority, especially in ecommerceWhy personalisation is a key part of customer experience and extremely important on mobileThe impact of AI on personalisation, how it works and what it can doTips for how businesses can implement AIHow your approach to personalisation should differ depending on the vertical industry you operate inPlus, as usual Jim provides his top tip/key takeaway for the audience. If you'd like to connect with Jim you can find him on Twitter here and and on LinkedIn here. Hosted on Acast. See acast.com/privacy for more information.

On this week's episode of the Internet Marketing Podcast Andy is joined by Charlie Williams, SEO consultant at Chopped, and Strategist at Screaming Frog to talk about SEO and how SEO insights can help to reveal the content that we need to be producing. On the show you'll learn: How to know what kind of content to create and the content that your audience is consumingHow SEO works as a feedback loopWhy mindset and framework is just as important as using marketing toolsCharlie's tips for how to get the data that you need by using tools like Google Analytics and Search ConsoleWhy user surveys can be a great way to inform your content marketing strategyPlus, Charlie provides his top tip and key takeaway for the audience. If you'd like to connect with Charlie you can find him on Twitter here and on LinkedIn here and you can also find the slides from his talk on the same subject earlier in the year here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Larry Kim, founder and CEO at Mobile Monkey to discuss Messenger Marketing and his businesses, WordStream and MobileMonkey. On the show you'll learn: How WordStream was acquiredWhy Larry started Mobile MonkeyThe importance of messenger marketing Why chat is more engaging than emailHow you can use chatbots to automate your messenger marketingWhen you should be handing over to humansPlus, as usual, Larry provides his top tip/key takeaway for the audience. If you'd like to connect with Larry, you can find him on Twitter here and on LinkedIn here. You can also connect with him on Facebook Messenger here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Louis Gudema, president of Revenue & Associates and author of Bullseye Marketing: How to Grow Your Company Faster, to talk about the idea of Bullseye Marketing & how your marketing can be better, faster and cheaper. On the show you'll learn: What Bullseye Marketing is and the framework behind itWhy collaboration & communication between Sales and Marketing is keyThe types of companies that Bullseye Marketing is suited toThe biggest challenges when it comes to implementing Bullseye MarketingPlus, as usual Louis provides his top tips and key takeaway for the audience. If you'd like to connect with Louis, you can find him on Twitter here and on LinkedIn here.  Hosted on Acast. See acast.com/privacy for more information.

On today’s Internet Marketing Podcast, Andy is once again joined by Andy Houstoun Product Director at Crimtan, for part two of his podcast on the subject of GDPR and a new dawn in programmatic display advertising. Missed the first episode? You can give it a listen and read Andy's blog post on the same topic here. To recap, over the course of the shows you'll learn:What programmatic display advertising is and how it worksA brief summary of GDPR and how it’s affecting programmatic display advertisingThe impact and fallout of GDPR – what has actually happened since it was implemented?How future legislation – EPR [Electronic privacy regulation]) will negate the effectiveness of cookies for trackingHow a focus customer lifetime value could be a safeguard against the demise of tracking cookie effectivenessPlus, Andy provides his top tip/key takeaway for the audience. Want to connect with Andy, you can find him on Twitter here, email him at ahoustoun@crimtan.com or call Crimtan on +44(0)20 7821 6864.  Hosted on Acast. See acast.com/privacy for more information.

On today's Internet Marketing Podcast, Andy is joined by Andy Houstoun Product Director at Crimtan, to talk about GDPR and a new dawn in programmatic display advertising. He's also written a guest post on the same subject for us and you can find that below the show notes. Listen to the show and you'll learn:What programmatic display advertising is and how it worksA brief summary of GDPR and how it's affecting programmatic display advertisingThe impact and fallout of GDPR - what has actually happened since it was implemented?How future legislation - EPR [Electronic privacy regulation]) will negate the effectiveness of cookies for trackingHow a focus customer lifetime value could be a safeguard against the demise of tracking cookie effectivenessPlus, Andy provides his top tip/key takeaway for the audience.If you'd like to connect with Andy, you can email him at ahoustoun@crimtan.com or call them on +44(0)20 7821 6864.  Hosted on Acast. See acast.com/privacy for more information.