The Internet Marketing Podcast

On today's episode of the Internet Marketing Podcast, Andy is joined by David Kelly, General Manager at KingSumo to talk about viral giveaways and the inexpensive guerrilla marketing tactics that work today. On the show you'll learn:David's favourite marketing strategies in 2018The best marketing tactics that you can use for freeWhat a viral giveaway is and how they can help boost your marketing effortsHow King Sumo can help you to get started with testing viral giveawaysHow David went from customer service to General Manager at King Sumo within 3 yearsWhy LinkedIn is still an effective tool for outreachPlus, as usual, David provides his top tip/key takeaway for running a successful giveaway. If you'd like to connect with David, you can find him on LinkedIn here and his personal website here. You can also find King Sumo on Twitter here.If you'd like to get David's checklist for running the ultimate giveaway, you can email him at david@kingsumo.com Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Lisa Raehsler, founder of BigClickCo to talk about recent paid search updates and how you can master PPC on a small budget. On the show you'll learn: How Google has changed from AdWords to Google AdsWhat Pinterest's Promoted Pins are and why you should be utilising it in your paid search campaigns The challenges when undertaking PPC with a small budgetHow to manage your daily budgetHow to determine how many campaigns you can affordHow to prioritise and set your GoalsLisa's tips for how to narrow and reduce the scope of your paid search campaign through Geo-targeting, match types and moreWhy you might want to consider click to call ads Plus, as usual Lisa shares her top tip/key takeaway for the audience. If you'd like to connect with Lisa, you can find her on Twitter here and on LinkedIn here. You can also find her post, 15 Tips on How to Rock a Small PPC Budget here. Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, Andy is joined by Tess Underhill, Digital Marketing Executive here at SiteVisibility and lover of all things UX!Tess discusses with Andy the importance of creating user-centric content and in this episode you'll learn:How you can start learning about content design if you're a newbieWhy it's important to distinguish between a user's need and your business need when creating contentHow you can be sure that the content you're creating is resonating with the intended audienceThe critical documents you need in your business in order to remain user centricYou can connect with Tess on Twitter @tess_underhill and Tess has also handily created an extensive set of additional tips and examples that expand on her podcast that you can find here: http://www.sitevisibility.co.uk/blog/2018/08/21/how-to-keep-your-content-user-centric/ Hosted on Acast. See acast.com/privacy for more information.

This week Andy is joined by Ian Cleary, founder of RazorSocial and OutreachPlus.Discussing Inbound Vs. Outbound marketing, you'll learn:How and why Ian developed Razor Social and Outreach PlusIan's recommended formula for content marketing successHow to scale your outreach with Outreach PlusWhy the days of driving to your website from Facebook are goneWhy you should value community engagement over broadcastingPlus Ian shares his #1 tip for marketing success!For more on Ian, you can find OutreachPlus @ outreachplus.com, RazorSocial @ razorsocial.com and you'll find Ian on Twitter @IanCleary. Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast we have a special treat for you! This week the tables have turned and it's Andy White, our hosts turn to be interviewed, by our CEO Jason Woodford to discuss his 12 years in podcasting, what he's learnt and where podcasting is headed. He also provides his top tips on how podcasts can be used within marketing. On the show you'll learn:How podcasting first startedWhy podcasting is such a successful channel todayHow people discover podcasts todayHow podcasting has changed over the yearsWhat's on the horizon for podcasting and what podcasters should be planning forHow podcasting can be used within the wider marketing mixWhich show formats work best and which are easiest to produce A step by step guide to how you can get started with your own podcastPlus as usual, Andy provides his top tip/key takeaway for the audience.If you'd like to connect with Andy you can find him on Twitter here plus you can find his personal website here.  Hosted on Acast. See acast.com/privacy for more information.

On today's Internet Marketing Podcast, Andy is joined by Jeet Banerjee, entrepreneur and mentor, TEDx speaker & digital marketing consultant to talk about entrepreneurship, his journey so far and his tips for following your dreams. On the show you'll learn: How outsourcing your work can help you to grow quickly Why age is just a number when it comes to following your dreams  Why you shouldn't just start a business in order to sell itWhy you need to be adaptable when running a businessHow Jeet became a TEDx speaker How Jeet promoted his businesses despite never spending money on marketingIf you'd like to connect with Jeet, you can find him on Twitter here and his personal website here. You can also watch Jeet's TEDx talk here.  Hosted on Acast. See acast.com/privacy for more information.

On today's Internet Marketing Podcast Andy is joined by Tim Fargo, author, keynote speaker, entrepreneur & founder of Social Jukebox to talk about why you should be automating your social media posts. On the show you'll learn: Why you should be automating your social media postsThe typical patterns of social media posting that Social Jukebox automates and the benefits of posting this wayHow Facebook, Twitter and LinkedIn differ in terms of posting strategiesHow LinkedIn has evolved as a social media platformHow Social Jukebox has evolved as a toolPlus, as usual Tim provides his top tip/key takeaway for the audience. If you'd like to connect with Tim, you can find him on Twitter here and on LinkedIn here. You can also find his book, Alphabet Success here. Hosted on Acast. See acast.com/privacy for more information.

On today's Internet Marketing Podcast, Andy is joined by Brian Greenberg, SEO professional and author of The Salesman Who Doesn't Sell. A Marketing Guide to Selling While You Sleep to discuss customer reviews, how to leverage them and build an online reputation. On the show you'll learn: When to ask for a review and what methods to useHow to value a review and encourage reviews from your teamWhy reviews on 3rd party websites can be more valuable than those on your ownThe best way to deal with a negative reviewWhat the benefits of having reviews are & how to leverage them?How you can get started?Plus, as usual Brian provides his top tip/key takeaway for the audience. If you'd like to connect with Brian you can find him on Twitter here and on LinkedIn here. Our listeners can also get a free audio copy of his book, The Salesman who doesn't sell on this podcast on his site here. His insurance website can be found here.  Hosted on Acast. See acast.com/privacy for more information.

On today's Internet Marketing Podcast Andy is joined by Eric Hebert, Founder and Lead Strategist at Evolvor to talk about his journey from freelancing to building an agency. On the show you'll learn: How to sell SEO in 2018The difference between Snake-Oil SEO and Real SEOHow the relationship between web design and conversion optimisation worksHow to scale SEO/Digital Marketing ServicesHow to work out whether you want to work from home/freelance or within an agencyPlus, as usual Eric provides his top tip/key takeaway for the audience. If you'd like to connect with Eric you can find Evolvor's Twitter here. You can also get in touch via email at eric@evolvor.com.  Hosted on Acast. See acast.com/privacy for more information.

On this week's Internet Marketing Podcast, Andy is joined by Julien Coquet, Vice President of Hub'scan and Director of Digital Analytics Services at Business & Decision to talk about collecting data in a GDPR world.  On the show you'll learn: The types of data that you Actually need for marketing purposesThe importance of using clean data Who in your business should care about data qualityWhy only a few big companies are actually ready now GDPR has arrivedWhy you need to switch your marketing strategy in light of GDPRWhy GDPR is a good thing for the digital industry Plus, as usual Julien provides his top tip/key takeaway for the audience. If you'd like to connect with Julien, you can find him on Twitter here and on LinkedIn here. You can also find Hubscan on Twitter and Facebook and if you request a demo, be sure to mention that you heard about them on this show!  Hosted on Acast. See acast.com/privacy for more information.