The Internet Marketing Podcast

In today's episode of the Internet Marketing Podcast Andy is joined by Ryan Cote, Director of Digital Services at Ballantine to talk about how to incorporate digital marketing into an established business. On the show you'll learn: What SEO looks like in 2018 & the importance of Click Through Rate The key factors to help maximise your content marketing effortsHow to use Google Search Console to find your existing blog posts to double down onHow to use SEO & PPC to maximise your lead generation efforts on your siteWhy it's important to diversify your digital plan and uses multiple channelPlus, as usual Ryan provides his top tip/key takeaway for the audience. If you'd like to connect with Ryan you can find him on Twitter here, on LinkedIn here and his personal website here.  Hosted on Acast. See acast.com/privacy for more information.

On today's Internet Marketing Podcast, Andy is joined by Bastian Ernst, Founder of Wild Audience, to talk about Respect Based Marketing and Relationship Funnels. On the show you'll learn: What's wrong with the established marketing methodsWhy promotions and offers don't need to be at the forefront of your marketingThe difference between a relationship funnel and standard marketing funnelsHow marketing automation works with respect based marketingHow Bastian approaches respect based marketingHow to install buying belief through your marketingPlus, as usual Bastian provides his top tip/key takeaway for the audience. If you'd like to connect with Bastian, you can do so on Twitter here, LinkedIn here. You can also find his free ebook, explaining the 8 Steps to a Super High Converting Evergreen Sales Funnel here.  Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by he founder and CEO of The Virtual Hub, Barbara Turley to talk about virtual assistants and how they can help you to scale your business. On the show you'll learn:Why the Virtual Assistance space has exploded in recent yearsHow the Philippines has been transformed by the outsourcing industryHow to get virtual assistance right in 3 simple steps What can go wrong when you haven't got systems and processes in placeBarbara’s top tools to help with communication including Asana and SlackHow and why digital businesses can ease their day to day workload using virtual assistantsThe types of work virtual assistants can help withPlus, as usual Barbara provides her top tip/key takeaway when it comes to virtual assistants. Hosted on Acast. See acast.com/privacy for more information.

On today's Internet Marketing Podcast, Andy is joined by Al Robertson, independent branding consultant, author and novelist to talk about bringing your brand to life through understanding your brands narrative, telling your story and creating a brand personality. On the show you'll learn: How to tell your brands storyThe difference between a company story and a brand storyWhy you need a brand personality and how to work out what that isWhy tone of voice is so important and how you can create yoursWhy you need a content marketing strategy & how to go about startingThe importance of a good briefPlus Al provides his top tip/key takeaway for the audience. If you'd like to connect with Al, you can find him on LinkedIn here. You can also find his latest science fiction novel, Crashing Heaven on Amazon here.   Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Ian Anderson Gray, founder of Seriously Social and co-founder of Select Performers to talk about getting started with live marketing and in-particular content marketing. On the show you'll learn: The key things that stops most people from blogging How to come up with content ideas and the tools you can use to helpThe main challenges people face with video marketingHow to get started with live video Why podcasting is a great form of content marketingThe top tools that Ian uses to increase his productivityPlus, as usual, Ian provides his top tip/key takeaway for the audience. If you'd like to connect with Ian, you can do so on Twitter here, on LinkedIn here, and on Facebook here.  Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Bryan Eisenberg, Keynote speaker, best-selling author for Be Like Amazon and Co-Founder of BuyerLegends to talk about the 5 R's of SEO and how they've changed over the years. On the show you'll learn about: The importance of Relevance Why it's key to have a great Reputation on GoogleWhy you need to be Remarkable in order to stand out Why your content needs to be Readable more than anything else Why you need to understand your ReachWhy strategies never change but tactics do Why the 5 R's differ when looking at Mobile vs DesktopWhere voice search is headed in 2018Plus, Bryan provides his top tip/key takeaway for the audience. If you'd like to connect with Bryan you can find him on Twitter here and on LinkedIn here. His personal website is here.  Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Oli Gardner, keynote speaker and co-founder of Unbounce. In today's show, you'll learn:Why it's important to have dedicated landing pages for your unique products and servicesHow to deliver on the promise of your paid ads when it comes to landing pagesHow Chrome's automated ad-blocking is affecting pop-upsOli's recommended criteria for judging whether your pop-ups are good or badOli's biggest takeaways from his recent 20/30 blogging challengeYou can connect with Oli on Twitter here or if you're interested in having Oli speak at your event, visit his booking page on Unbounce....and seeing as you're here, you can give Unbounce's NEW Landing Page Analyzer tool a whirl here: https://unbounce.com/landing-page-analyzer/  Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Warren Knight, hip-hop dancer, entrepreneur, speaker, trainer & author to discuss his journey from a hip-hop dancer to becoming an entreprenuer with digital businesses.On the show you'll learn: The "epiphanies" that Warren had about business throughout his journey How social media is changing in the wake of recent Twitter and Facebook issues The importance of Relationship Marketing Some common mistakes that businesses make when it comes to relationship marketing His thoughts on AI and how it'll influence online businesses Plus, as usual, Warren provides his top tip/key takeaway for the audience. If you'd like to connect with Warren, you can do so on Twitter here & LinkedIn here.You can also undertake Warren's 30 day digital marketing challenge here and find his book, Think Digital First here.  Hosted on Acast. See acast.com/privacy for more information.

In today's Internet Marketing Podcast, Andy is joined by Lukasz Zelezny, director of organic performance at ZPG to talk about SEO and why it most definitely isn't dead! On the show you'll learn: Why SEO is fascinating and definitely not dead! Why content marketing is everything!How content marketing helps to deliver conversions and leadsThe important factors in on-page optimisation in 2018The top tools to help you with on-page optimisationPlus as usual, Lukasz provides his top tip/key takeaway for the audience. If you'd like to connect with Lukasz, you can find him on Twitter here & on LinkedIn here. You can also find his personal site here.  Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, Andy is joined by our very own Digital Marketing Manager & Founder of Brighton Digital Women, Rachel Finch, to talk about communities, leadership and why it's important to keep learning.On the show you'll learn:The importance of expanding your network or community & Rachel's tips for doing soHow to build an offline community & cultivate friendshipsThe differences between working in-house vs agency or freelance & how to know what suits youRachel's tips for management and good leadershipPlus as usual, Rachel provides her top tip/key takeaway for the audience.If you'd like to connect with Rachel, you can find her on Twitter here and on Instagram here.Rachel will also be hosting the next Brighton Digital Women meetup on the 14th May. If you'd like to attend, keep a lookout on the Brighton Digital Women site for more information. Hosted on Acast. See acast.com/privacy for more information.