The Internet Marketing Podcast

On today's Internet Marketing Podcast, Andy is joined by Jay Baer, President of Convince & Convert, Host of the Social Pros Podcast, Author & Inductee into the World-of-Mouth Marketing Hall of Fame to talk about social media and the unexpected trends in 2018. On the show you'll learn: How the usage of social media channels in the USA has started to decrease overallWhy Facebook usage is down for the first time Some of the reasons young people aren't using FacebookWhy other platforms such as Instagram and Snapchat are outperforming FacebookHow this will impact advertising on Facebook Plus as usual, Jay provides his top tip/key takeaway for the audience. If you'd like to connect with Jay you can find him on Twitter here, on Facebook here and on LinkedIn here. You can find his post on the 6 Unexpected Trends in 2018 Social Media Research here. Plus, you can listen to his podcast here.  Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Josh Stanton, Co-founder of Screw The Nine to Five to discuss how you can build a nomadic online business.On the show you'll learn:What a lifestyle business is and how it differs from standard businessesWhy it's important to have a healthy work-life balanceHow to get a good idea of the type of business to buildWhy you don't need to have a passion to get startedWhy it's important to build your skillsetJosh's 4 step framework for improving your visibility onlinePlus, as usual Josh provides his top tip/key takeaway for the audience.If you'd like to connect with Josh you can find him on Facebook here, with the Facebook Group here. You can also find him on Twitter here and on LinkedIn here.You can also listen to their podcast here! Hosted on Acast. See acast.com/privacy for more information.

In today's Internet Marketing Podcast, Andy is joined by Fili Wiese, ex-Google engineer & SEO Expert at SearchBrothers to talk about Google Penalties, HTTPS and Link Building in 2018. On the show you'll learn: If you are penalised for life if you receive a Google PenaltyThe difference between a penalty and an algorithm update (a common misconception)How Google recalculates how you are rankingHow long a Manual Google Penalty can last for How you can get multiple penalisations applied to your websiteWhen and why you should migrate to HTTPSHow you can improve the SEO signals to your site when moving to HTTPSIf link building is still important in 2018Why page rank isn't important and why you need to focus on link building that drives conversionsPlus Fili provides his top tip/key takeaway for the audience. if you'd like to connect with Fili you can find him on Twitter here, and on LinkedIn here. You can also catch Fili at BrightonSEO where he'll be talking about optimising for search bots.  Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, Andy is joined by ManyChat's CEO, Mikael Yang to talk about messenger marketing. On the show you'll learn: What Messenger Marketing isThe definition of a chat bot in relation to messenger marketingHow messenger marketing can be used - including case studies The AI involved with messenger marketing Why you should start thinking about messenger marketing right nowHow messenger marketing open rates and click-through rates can beat emailWhere abouts in the sales funnel messenger marketing comes into playIf you'd like to connect with Mikael you can do so on Twitter here and on LinkedIn here or you can search for Mikael on messenger!  Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Raman Sehgal, Founder of Ramarketing to discuss business tips and what he's learned from setting up his own agency. On the show you'll learn: Why it's important for an agency to develop a niche & how you can do soHow PR and SEO have converged over the yearsHow blogging, inbound strategies and content marketing have evolvedWhy it's sometimes important to say no to your clients and potential clients Why it's important to set time aside to learn & the importance of reading and listening to podcasts Plus, Raman provides his top tip/key takeaway. If you'd like to connect with Raman you can do so on on Twitter here or on LinkdeIn here. Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of the Internet Marketing Podcast, Andy is joined by Richard Lorezen, CEO of Fifth Avenue Brands to discuss entrepreneurship and provide tips for becoming a successful millenial entrepreneur. On the show you'll learn: If entrepreneurs are born or whether it's a skill that can be learntThe trigger that got Richard interested in starting his own business at 15 Why it's important to think like a teenager and not overthinkThe importance of having a start-up mindset and learning as you go Why you shouldn't let inexperience stop youThe importance of transparency in businessRichard also discusses his book, Surge in which he shares the strategies, habits and mindsets he used to take the company that he started at 15 years old and turn it into one of New York’s fastest-growing public relations firms. Plus, as usual Richard provides his top tip/key takeaway. If you'd like to connect with Richard you can find him on Twitter here, on LinkedIn here and on Instagram here.  Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Jack Maddalena, Director of VR Craftworks to talk about Immersive Experiences and how it can work within marketing. On the show you'll learn: If Virtual Reality (VR) and the immersive industry are the same thingHow immersive technology like augmented reality, mixed reality & 360 photos fit inThe impact an immersive experience can have on someoneHow immersive experiences can work for businesses Plus, as usual Jack provides his top tip and key takeaway. If you'd like to connect with Jack you can do so on Twitter here or on LinkedIn here. You can also email him here.  Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Riaz Kanani, Founder of Radiate B2B to talk about account based marketing, what it is and why you should adopt it.On the show you'll learn: What account based marketing is and it's such a hot topic todayHow to adopt scalable account based marketing and take advantage of inboundHow content marketing fits in with account based marketing The technology involved with account based marketing The importance of a well-aligned sales and marketing team  When you should think about adopting account based marketing into your strategiesPlus as usual, Riaz provides his top tip/key takeaway for the audience. If you'd like to connect with Riaz, you can find him on Twitter here or you can connect with RadiateB2B you can find them on Twitter here and LinkedIn here.  Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, Andy is joined by SiteVisibility's Head of Digital, Scott Colenutt to discuss how to ensure your website migration goes smoothly.On the show you'll learn:The questions you should be asking pre-migrationSome of the SEO elements that are often forgotten during a migrationWhat you'll need to consider when it comes to Paid Media/PPCThe Analytics considerations you'll need to makeWhy you need to consider users when preparing a new siteWhy customer service is important during a migrationPlus as usual, Scott provides his top tip/key takeaway. Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, Andy is joined by our very own SEO Analyst, Marcos Alvarez Martin to discuss 7 things that you probably didn't realise you could do in Google My Business. On the show you'll learn about: What Google My Business is The latest update, allowing you to upload 30 second videos to Google My BusinessCreating virtual tours using 360 videosCreating Ads on Google MapsCreating a website through Google My BusinessGoogle Posts & why you should be testing themManaging user reviews and why it's important to respond to ALL reviews, good or badPlus, Marcos provides his top tip/key takeaway when it comes to local search. If you'd like to connect with Marcos, you can find him on Twitter here or if you have any questions around Local SEO or your Google My Business account, feel free to get in touch with us or send him a mail at marcos.martin@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.