In this week's episode we're joined by Katy Whittaker, Planning and Insight Director at Red C Marketing.
In this episode you'll learn:
- Why brand familiarity is key to increasing your SERP CTR
- Why it's important to use both PPC and SEO to win the clicks of "open minded" searchers
- How Google Shopping results might increase organic CTR
- How Google Shopping and Images are used by searchers to discover new brands
To connect with Katy, visit: https://www.linkedin.com/in/katy-whittaker-1b2ab618/
To download the Secret Life of Search whitepaper that Katy discusses in the podcast, visit here: https://www.redcmarketing.com/secret-life-of-search/
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The Internet Marketing Podcast