#562 How Search Demand Has Changed in 2020: Interview with Sophie Moule

Aug 13, 2020

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THIS IS A SPONSORED EPISODE IN COLLABORATION WITH PI DATAMETRICS: https://www.pi-datametrics.com/

In today's episode we're joined by Sophie Moule, Head of Marketing at Pi Datametrics.

Sophie joins us to share a wealth of key insights from Pi Datametrics' report 'How Search Demand Has Changed in 2020'. You don't need the report to follow along during the episode, but if you do fancy following along and want access to the full, free 72-page report, you can download it here: https://www.pi-datametrics.com/market-analysis-reports/search-demand/

In this report, you'll discover:

Which categories are growing due to Covid-19?
The most searched terms throughout 2020
The highest growth terms throughout 2020
Who are the top players across the categories
What did we ask about the most searched terms?
The most searched brand names

The report features search insights across the following categories (those in bold are the categories we selected for discussion in this episode!):

Health & household
Fitness equipment & classes
Home & garden
Things to do at home
Sportswear & loungewear
Food & drink
Electricals
E-learning
Online gambling
Communication

Listen To The Episode To learn:

What has been the most searched fitness product during the pandemic?
How can fitness instructors and establishments convert more customers at this time?
What has been the most searched home & garden product during the pandemic? (Surprising result!)
Why now might be the best time to launch a new board game
Why Christmas is going to look very different for retailers in 2020
Why you might need to invest more time on content that focuses on product or service comparisons
The importance of influencer marketing and content collaborations at this time
+ much more!

Useful Timestamps For This Episode:

0:00-05:45 Introduction to Sophie, Pi Datametrics and the report
05:45 How and why the report was created
15:30 How to get the most from this report
20:40 Fitness equipment and classes category insights and discussion
42:20 Home and garden category insights and discussion
53:00 Things to do at home category insights and discussion
62:50 Electricals category insights and discussion
77:15 Additional report insights provided by Sophie

Connect with Sophie/Pi Datametrics: