The Internet Marketing Podcast #575 Uncovering Hidden Revenue in Your Email Lists with Emily McGuire, Owner of Flourish & Grit
Nov 12, 2020
45:09
Ever wonder why your emails end up in a junk folder? Want to craft irresistibly clickable subject lines? Fancy learning one simple technique you can use to make more money from your email lists? Then this episode is for you.
Today we're joined by Emily McGuire, Owner of the email marketing agency, Flourish & Grit.
In today's episode we discuss:
- Beneficial skills for the modern email marketer
- The right (and wrong) ways to take advantage of personalisation
- Subject line techniques that drive open rates without misleading your subscribers
- How reframing your mailouts as an email series' could be the key in unlocking revenue within your email list
- Companies that can inspire you with their email marketing efforts
CONNECT WITH EMILY / FLOURISH & GRIT:
REFERENCED ON THIS EPISODE:
- https://www.klaviyo.com/
- https://www.activecampaign.com/
- https://glockapps.com/
- https://www.shinesty.com/
- https://www.target.com/
- https://www.thereformation.com/
- https://helpwise.io/
- https://www.flourishgrit.com/open
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
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