The Internet Marketing Podcast #581 Essential B2B Website Conversion Techniques with Alex Price, Founder of 93Digital
Dec 24, 2020
50:08
Happy Holidays everyone!
In this episode, Alex Price, Founder of 93Digital, joins us to discuss conversion insights, techniques and considerations when building B2B websites.
In this episode we discuss:
- How and why Alex ended up working in the niche space of B2B WordPress design and development
- How Alex manages the balance of creativity and commercial balance within his design and development teams
- How setting client expectations on how to give feedback can improve end results
- The major differences between B2C and B2B websites
- The role of customer journey mapping in B2B website building
- Why hiding pricing information on your B2B website might not be such a good idea
Referenced on this episode:
- https://wpengine.co.uk/
- https://www.cloudflare.com/
- https://yoast.com/wordpress/plugins/seo/
- https://rankmath.com/
- https://www.gravityforms.com/
- https://www.drift.com/
- https://segment.com/
- 2021 Logo Design video: https://www.youtube.com/watch?v=q_O5fpBs5C8&feature=youtu.be
- https://www.mitie.com/
- https://kadence.com/
CONNECT WITH ALEX / 93DIGITAL
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
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