The Internet Marketing Podcast

In this episode, we're joined by Frederick Vallaeys, CEO of Optmyzr. Frederick worked at Google between 2002 and 2012, helping to build some of the key Google Ads features and functionality that we all use today. Notably, between 2007 and 2012, Fred was the first Google AdWords evangelist, helping to promote Google AdWords as well as playing a vital role in developing Google Ads to serve advertiser needs. In 2013, Frederick founded Optmyzr, a PPC SaaS company that's driven by machine learning and artificial intelligence and aims to empower PPC professionals to eliminate barriers in their search marketing programs.  In this episode we discuss:Frederick's journey from Chief Adwords Evangelist at Google to introducing paid media software products as CEO of OptymyzrThe pros and cons of AI/ML advancements in paid mediaPotential career paths for the modern paid media marketer, and the difference between PPC Doctors, Pilots and TeachersAre PPC SaaS companies like Optmyzr at risk of Google putting them out of business?The key differences between automated and smart bidding features Referenced on this episode:PPC Chat on Twitter: https://officialppcchat.com/PPC Town Hall: https://www.optmyzr.com/information/ppctownhall/about/ StreamYard: https://streamyard.com/Fred's book, Digital Marketing in an AI World: https://amzn.to/3t7kqsQ  CONNECT WITH FREDERICK / OPTMYZRhttps://www.optmyzr.com/ https://twitter.com/siliconvallaeys  CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In today's episode, we're joined by Michael Loban, Chief Growth Officer at InfoTrust as we discuss the topic of understanding the 'why' behind user behaviour - and how to influence it!In this episode we discuss:Why storytelling skills are key in turning insights into actionsCommon pitfalls to avoid when trying to understand user behaviourQuestions to ask yourself before investing in analytics softwareHow to build your storytelling narrativeHow using influence quadrants can help you to understand the necessary actions to encourage specific user behavioursFrameworks, resources and tools that can help you on your journeyReferenced on this episode:Peter Fader: https://twitter.com/faderpMichael speaking on building narratives and creating influence quadrants: https://www.youtube.com/watch?v=LrxJjluJKTwAdam Grant: adamgrant.netLooker: https://looker.com/QuantumMetric: https://www.quantummetric.com/Never Split the Difference by Chris Voss: https://amzn.to/3c7x706Michael Bernoff: https://michaelbernoff.com/CONNECT WITH MICHAEL / INFOTRUSThttps://infotrust.com/https://www.linkedin.com/in/mloban/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we're joined Nitin Manchanda, Founder of Botpresso.  Nitin has helped companies including Trivago, Flipkart and Omio grow through organic search and today he joins us to share his advice on how to accelerate organic growth with the help of SEO automation tools and processes. In this episode we discuss: How SEO automation has developed over the last decadeHow AI and ML can be used to help scale content productionSoftware and services to help you get started with SEO automation projectsSEO automation software recommendations that will help you stay on top of critical technical SEO problemsWhy using automation in outreach might not be the best ideaHow Nitin would like to see SEO automation used in the future Referenced on this episode:OpenAI: https://en.wikipedia.org/wiki/OpenAIDeepL: https://www.deepl.com/en/translatorContentKing: https://www.contentkingapp.com/ Little Warden: https://littlewarden.com/RosaeNLG: https://rosaenlg.org/rosaenlg/2.1.4/about/nlg.htmlOnCrawl: https://www.oncrawl.com/ SpeedCurve: https://speedcurve.com/ Sistrix: https://www.sistrix.com/Screaming Frog: https://www.screamingfrog.co.uk/ CONNECT WITH NITIN / BOTPRESSOhttps://www.linkedin.com/in/nitman/https://twitter.com/_nitmanhttps://botpresso.com/  CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

*Note: Apologies for the audio quality in this episode. We've tried to edit as much as the static/interference as possible and decided to publish the podcast because even though it's below our usual audio quality, there's a lot of great advice and insight here from Paul at Ape Creative that we thought was still useful.In today's episode we're joined by Paul Spirou, Managing Director of Ape Creative, a brand design agency working with food and drink businesses creating branding, packaging, digital, internal comms and category marketing to discuss 'Challenger Brand Thinking' as well as provide useful tips and advice to help you with your marketing success.In this episode we discuss:Where does the term 'challenger brand thinking' come from?Examples of challenger brand thinkingThe difference between brand challengers and disruptionsThe difference between USPs and UHBsHow well-established companies can redefine their beliefs for modern marketing successDo uniquely held beliefs have to be approached in a top-down manner?Referenced on this Episode:[BOOK] Eating The Big Fish by Adam Morgan: https://amzn.to/3pzZtosTony's Chocolonely: https://tonyschocolonely.com/Who Gives a Crap: https://uk.whogivesacrap.org/[BOOK] Prosperity by Colin Mayer: https://amzn.to/3av0tpz[BOOK] Overthrow by Adam Morgan: https://amzn.to/3jVaBLl[BOOK] Overthrow 2 by Adam Morgan: https://amzn.to/3k4dTfdConnect with Paul/Ape Creativehttps://www.apecreative.com/paul@apecreative.comCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this week's episode we're joined by Jeroen Corthout, Co-Founder of Salesflare.The pandemic has had a dramatic impact on how salespeople generate leads, build connections and close deals. Jeroen is right at the centre of that and with Salesflare, his mission is to make salespeople's workflows as efficient and enjoyable as possible.In this episode we discuss:Salesflare's mission and who their product is a good fit forThe #1 difficulty for salespeople in respect to CRMsHow salespeople can use their WFH environments to demonstrate authenticity and build better connectionsThe concept of 'digital body language' and tools that can help people understand this languageHow salespeople have to adapt their approach to self-motivationTools and processes to help improve your sales productivity and workflowHow easy is it for SMEs to move from an enterprise CRM to a product like Salesflare?Referenced on this episode:https://blog.salesflare.com/remote-saleshttps://attach.io/https://www.docsend.com/https://betterproposals.io/https://www.signnow.com/https://youcanbook.me/https://calendly.com/https://zapier.com/https://www.integromat.com/https://www.dux-soup.com/CONNECT WITH JEROEN/SALESFLARE:https://salesflare.com/https://www.linkedin.com/in/jeroencorthout/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations, and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by Viveka von Rosen, Co-Founder and Chief Visibility Officer at Vengreso. Viveka is an internationally recognised expert in the world of LinkedIn, having authored the book 'LinkedIn Marketing: An Hour a Day' back in 2012 and continuing to deliver a wealth of LinkedIn education via her courses on LinkedIn Learning and her work with Vengreso.  In this episode we discuss:Viveka's LinkedIn routine and her tips on creating routines How many LinkedIn connections is optimal and manageable?Is LinkedIn Group engagement worth it?The best times to post on LinkedInWhy you should post natively and consider spending more time on using all the characters available to youHow many hashtags should you use in a LinkedIn post?How to optimise your personal profile and LinkedIn company pagesShould you invest time in creating LinkedIn Stories?How do you access LinkedIn Live?How to access LinkedIn NewslettersHow to make the best use of LinkedIn's name pronunciation feature Referenced on this episode:https://everyonesocial.com/https://www.agorapulse.com/ https://www.hootsuite.com/ Viveka's courses on LinkedIn Learning: https://www.lynda.com/Viveka-von-Rosen/2965250-1.html https://streamyard.com/  CONNECT WITH VIVEKA / VENGRESOhttps://www.linkedin.com/in/linkedinexpert/ https://vengreso.com/ https://www.youtube.com/channel/UCtx5qy9xPdmQ4cL0aX50rTA  CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by PJ Taei, Founder of Uscreen.Uscreen is a VOD platform that allows creators and brands to launch their own channels, monetise their audience and distribute their content through the world's major app platforms.In this episode we discuss:The growth in creators launching their own channels and networksHow the pandemic has impacted monetisation of VOD contentIndustries seeing increased VOD adoptionHow VOD platforms like Uscreen compare to single-channel ownership, i.e YouTubeVOD membership and marketing features and functionalityWhen launching your own VOD is most beneficialObstacles to launching a VOD channelHow immersive VOD can be enabled through wearable technologyReferenced on this episode:https://www.soul-cycle.com/https://yogawithadriene.com/https://fwfg.com/https://magicstream.com/https://getbackup.tv/https://www.sarahbethyoga.com/https://bspokeindoorcycling.com/https://www.birdietime.tv/https://www.faderpro.com/https://naturallysassy.co.uk/https://therealmaxwell.com/https://www.signature.tv/https://www.muzzybbc.com/https://www.artforkidshub.com/CONNECT WITH PJ / USCREENhttps://www.uscreen.tv/https://www.linkedin.com/in/pjtaei/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by Steve Munachen, Head of Global Marketing at Push Live.Today we explore the growing possibilities in live streaming, including how Push Live are making cross-platform and cross-channel live streaming possible, the revenue-generating opportunities that exist today in live streaming and those that may start to surface in the near future.In this episode we discuss:How the pandemic has accelerated experimentation within live streamingNew capabilities in cross-platform and cross-profile live streamingMonetisation models being used within live streamingHow influencer marketing extends into live streaming opportunitiesReferenced on this episode:Travis Scott and Fortnite Present: Astronomical: https://www.youtube.com/watch?v=wYeFAlVC8qUCONNECT WITH STEVE / PUSH LIVEhttps://www.push.live/stevem@push.liveCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we're joined by Global Marketing Strategist, Christine Michel Carter.Christine is a Senior Contributor to Forbes, author of the books 'Mom AF' and 'Can Mommy Go To Work?', speaker and the #1 Global Voice for Working Moms.In this episode we discuss:How Christine commits to authenticity in her writing and how writers, journalists and marketers can tooUsing feedback from your audience and vulnerability in your writing to improve your communicationThe best way to approach and work with influencersThe current state of authenticity and social mediaExamples of people and brands that do a great job of leading with authenticityReferenced on this episode:[Book] Mom AF by Christine Michel Carter[Book] Not Just Black and White by Dr Anni Reinking[Article] The Complete Guide to Generation Alpha, The Children of Millenials by Christine Michel Carter[YouTube Channel]: Dhar MannGrammarly writing assistantHelp a Reporter OutTrelloCONNECT WITH CHRISTINE:https://christinemichelcarter.com/https://www.facebook.com/christinemichelcarter/https://www.instagram.com/cmichelcarter/https://twitter.com/cmichelcarterhttps://www.linkedin.com/in/cmichelcarter/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're pleased to be joined by one of our clients, See Your City.See Your City are on a mission to bring the world together through unconventional localised tour experiences hosted by each city's most intriguing advocates.Co-Founders Frankie Spires and Ferry Hunt join us to to describe how the pandemic has impacted the walking tours arm of their business and how this accelerated the development and successful launch of their virtual tours.In this episode we discuss:See Your City's mission within the tourism sectorTraining and motivating employees to adapt communication skills for ZoomThe challenges (and solutions) when trying to recreate offline experiences onlineThe important distinction between employees technical ability and capabilitiesTechniques to help keep people engaged in online experiencesThe importance of having moderators to facilitate customer engagement during online eventsReferenced on this episode:https://shadow.tech/CONNECT WITH SEE YOUR CITY:https://seeyour.city/https://www.instagram.com/seeyourcity1/https://twitter.com/seeyourcity1https://www.facebook.com/seeyourcity1CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.