The Internet Marketing Podcast

This episode is a little different from the topics we usually cover on the Internet Marketing Podcast as we're joined by Tokunbo Ajasa-Oluwa, Chief Executive Officer at Career Ready.SiteVisibility partnered with Career Ready back in 2018 to support them with the management of their Google Ads grant. We've witnessed first-hand the principles that Tokunbo has instilled in Career Ready since joining as CEO in early 2020 and in this episode he shares with us Career Ready's ambitions to give more young people opportunities, particularly in creative industries.In this episode we discuss:How Career Ready helps young people in the UK access employmentTokunbo's first year goals as Career Ready's CEOHow Career Ready harnessed the advocacy of alumni to showcase the importance of their workHow the pandemic accelerated Career Ready's use of technology to engage young peopleWhat is social mobility?A breakdown of Career Ready's services for employers and young people and how to access themReferenced on this episode:https://www.impetus.org.uk/youth-employment-grouphttps://careerready.org.uk/career-ready-at-18/https://www.sitevisibility.co.uk/career-ready-case-study/CONNECT WITH TOKUNBO / CAREER READYhttps://careerready.org.uk/https://twitter.com/toksytweetsCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Mike Rhodes, CEO of WeSavvy and AgencySavvy. Mike is the co-author of 'The Ultimate Guide to Google Ads' and joins us to discuss some key trends that made it into the recent 6th edition of the book, in particular, Google's adoption of AI driven smart features.In this episode we discuss:Is there a gap in marketing sophistication in Australia vs the rest of the world?How Mikes's approach to identifying trends and topics has changed during the pandemicHow Mike prioritises the topics to cover when revising editions of his co-authored book 'The Ultimate Guide To Google Ads'Red flags to look out for when considering a new client-agency partnershipAre customers losing access to their data because of Google's increased adoption of AI?How Mike uses the mantra of 'trust, but verify' when approaching new Google Ads 'smart' featuresReferenced on this episode:[Book] The Ultimate Guide to Google Ads: https://amzn.to/3yae8fuhttps://www.descript.com/https://otter.ai/https://copysmith.ai/https://www.copy.ai/https://www.trypencil.com/https://writesonic.com/https://en.wikipedia.org/wiki/GPT-2CONNECT WITH MIKE / WEBSAVVY / AGENCYSAVVYhttps://www.websavvy.com.au/https://agencysavvy.com/https://gafcourse.comCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by Joseph Wilkins, Founder of FunnySalesVideos.com to discuss... well, funny sales videos! Joseph had a long career in creating traditional infomercials before doubling-down on the creation of funny videos. He shares with us this story and the techniques he uses to produce funny sales videos that are seen by millions of users each year.In this episode we discuss: How Joseph applied his direct response marketing experience to pivot into creating funny sales videosHow the Harmon Brothers inspired Joseph and his team to 'find their funny'How to create funny sales videos even if you don't consider yourself a funny personThe similiarties and differences between creating infomercials and funny sales videosWhat you need in the first 5 seconds of a video to capture someone's attentionWhat causes users to get bored, lose attention and stop watching your online videosManaging the balance of being disruptive without being distastefulTechniques for repurposing sales videos into snippets for paid social adsHow Hollywood movies are becoming increasingly influenced by the editing techniques used in online videosReferenced on this episode:https://www.pro-creative.com/https://harmonbrothers.com/https://www.drybarcomedy.com/CONNECT WITH JOSEPH / FUNNYSALESVIDEOS.COMhttps://funnysalesvideos.com/https://podcasts.apple.com/us/podcast/how-to-make-a-video-go-viral/id1494603767https://www.linkedin.com/in/wilkinsjosephCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by an Internet Marketing Podcast veteran and our very own Senior SEO Analyst, Marcos Álvarez Martín, to discuss the upcoming Google's Core Web Vitals update.**UPDATE**Shortly after this recording, Google provided an update to note that the Core Web Vitals update will now start rolling out from mid-June 2021: https://developers.google.com/search/blog/2021/04/more-details-page-experience.In this episode we discuss:What is the Core Web Vitals update and how does it differ from previous Google search algorithm updates?How might the Core Web Vitals impact roles of SEO professionals?A description of what the 3 key Core Web Vitals areWhat are 'page experience signals'?Why business owners and webmasters may need increased development budgets in 2021/22How to benchmark your current performance and tools to help analyse performance against Core Web VitalsHow will you know if your site is impacted by the Core Web Vitals update?Referenced on this episode:https://search.google.com/search-console/abouthttps://developers.google.com/speed/pagespeed/insights/https://web.dev/vitals-tools/https://chrome.google.com/webstore/detail/web-vitals/ahfhijdlegdabablpippeagghigmibma?hl=enhttps://developers.google.com/search/blog/2020/05/evaluating-page-experiencehttps://developers.google.com/search/blog/2020/11/timing-for-page-experienceCONNECT WITH MARCOS:marcos.martin@sitevisibility.comhttps://twitter.com/markookamihttps://www.linkedin.com/in/marcos-alvarez-martinCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest... Hosted on Acast. See acast.com/privacy for more information.

Oribi is an alternative to Google Analytics. It provides actionable data, insights for funnel optimization, and strong audience segmentation. All of the above without using code. Oribi helps thousands of companies to:Know exactly how each marketing activity and channel contributes to salesOptimize their funnelView all their key metrics, trends, and marketing budgets in one dashboardAnalyze and optimize paid campaignsCredit every single marketing activity, from paid campaigns to newsletters and contentFor 20% off your first 3-months of Oribi, use the code 'sitevisibility' during sign-up. In this episode we discuss:Oribi's origin storyHow Oribi helps business owners and marketers collect useful marketing data without the need for developersWhat Oribi does differently to Google AnalyticsA breakdown of Oribi's key features and functionalityHow Oribi uses AI to surface marketing insightsWho is Oribi best for?The considerations behind Oribi's key marketing messages (Google Analytics is old!)CONNECT WITH IRIS / ORIBIhttps://oribi.io/https://www.facebook.com/getoribi/https://twitter.com/getoribihttps://www.youtube.com/channel/UCZJTakkFkIYvjaTlXpEDo3ghttps://www.linkedin.com/company/oribihttps://il.linkedin.com/in/irisshoorCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Smartphone Video Marketer, Daryl Cygler. Daryl is a Marketing Director at fuel equipment specialists, FES Tanks but a passion and curiosity for video led Daryl to the creation of the Smartphone Video Marketing Group where he helps SMEs get to grips will all aspects of smartphone video production. In this episode we discuss:How mobile journalism inspired Daryl to become a smartphone video marketing advocateThe key lessons Daryl has taken from mobile journalists and applied to marketingHow Daryl created his first marketing video from his smartphoneThe importance of learning to take imperfect actionCommon obstacles in creating smartphone videos and how to overcome themCan SMEs use smartphones for live-streaming?Ideas for how SMEs can start small in their video marketing experimentationReferenced on this episode:https://uk.cfm.net/https://www.powertutors.co.uk/https://lovicklifecoach.co.uk/https://en.wikipedia.org/wiki/Steven_SoderberghLady Gaga 'Stupid Love': https://www.youtube.com/watch?v=5L6xyaeiV58 https://www.kinemaster.com/https://luma-touch.com/lumafusion-for-ios-2/https://gopro.com/en/us/shop/quik-app-video-photo-editorCONNECT WITH DARYL:https://smartphonevideo.marketing/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Asher Ismail, Co-Founder of Uncapped. Uncapped offer an alternative take on capital, helping to provide growing businesses with fast and flexible funding for marketing, inventory or hiring.In this episode we discuss:Asher's experiences in startups and as an entrepreneur and how that led to the idea of UncappedUncapped's mission to provide an alternative fundraising option for growing businessesThe Pros and Cons of fundraising options for growing businesses and how Uncapped compares to these optionsThe VC community and media response to UncappedHow case studies have been critical to establishing trust for UncappedReferenced on this episode:https://wise.com/CONNECT WITH ASHER / UNCAPPED:https://www.weareuncapped.com/https://twitter.com/weareuncappedhttps://www.linkedin.com/company/weareuncapped/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

Paul is CMO at the cloud-accounting platform, FreshBooks. Paul has spent his career building, growing and promoting products and has the distinct experience of working in product, marketing and product marketing roles. In this episode we discuss: What happens in the intersection of product and marketing at FreshBooksExamples of marketing that's built-in to productsWhat SaaS product marketers can learn from the gaming sectorWhat can marketing teams learn from product teams and vice versaWhen to target broad audiences vs. when to go feature-specific Referenced on this episode:https://looker.com/ https://trello.com/  CONNECT WITH PAUL / FRESHBOOKShttps://www.linkedin.com/in/paulcowan/ https://twitter.com/cowanpkc https://www.freshbooks.com/  CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode, we're joined by Xenia Muntean, CEO of Planable. Planable is a social media SaaS platform designed to make social media collaboration fun and seamless. With unique insight into the trends that make social media teams successful, Xenia shares her advice on how to build effective social media teams.  In this episode we discuss:Characteristics of successful social media teamsHow the social media marketer role has developed over time Obstacles that can stifle social media creativityThe benefits of involving people outside of marketing in your social media processesCan content marketers also be good social media marketers?How far in advance should social media teams plan?What is 'Social Teams 100'?Referenced on this episode:[Book] Team of Teams by General Stanley McChrystal: https://amzn.to/39fIimKCONNECT WITH XENIA / PLANABLEhttps://planable.io/https://www.linkedin.com/in/xeniamuntean/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

Organisation and productivity app Todoist has grown from 5 million users to 25+ million users over the last ~6 years, all without spending a penny on paid advertising. Brenna Loury, Head of Marketing at parent company Doist, has been on this journey with Doist since 2012 and joins us to share some of her key insights into Doist's success and provides insight into what really happens behind the scenes to create word-of-mouth marketing. In this episode we discuss:Todoist's growth story, notably key factors that helped grow Todoist from 5 million users to 25 million users over the last ~6 yearsBrenna's personal growth story and personal marketing lessons she's learned along the wayHow Doist serves a user base of 25 million+ customers with a marketing team of 6 peopleWhy it's important to let go of some of your LegoThe benefits of focusing on your gut instincts instead of the competitionThe cultural marketing benefits of in-housing vs using agenciesHow to remain creative as a remote-first companyWhat is the asynchronous community?Referenced on this episode:Crossing The Chasm: https://www.amazon.co.uk/dp/B000FC119W/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1CONNECT WITH BRENNA / DOISTBrenna on Twitter: https://twitter.com/brennakLDoist: https://doist.com/Todoist: https://todoist.com/Twist: https://www.twist.com/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.