#595 The Intersection Between Advertising and Product with Paul Cowan, CMO of FreshBooks

Paul is CMO at the cloud-accounting platform, FreshBooks. Paul has spent his career building, growing and promoting products and has the distinct experience of working in product, marketing and product marketing roles.

In this episode we discuss:

• What happens in the intersection of product and marketing at FreshBooks
• Examples of marketing that's built-in to products
• What SaaS product marketers can learn from the gaming sector
• What can marketing teams learn from product teams and vice versa
• When to target broad audiences vs. when to go feature-specific

Referenced on this episode:

• https://looker.com/
• https://trello.com/

CONNECT WITH PAUL / FRESHBOOKS

• https://www.linkedin.com/in/paulcowan/
• https://twitter.com/cowanpkc
• https://www.freshbooks.com/

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

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