The Internet Marketing Podcast

In this episode we're joined by business process and automation consultant, Daniel Cooper. Daniel is the Managing Director of Lolly Co and author of the upcoming book, 'Upgrade: The Lightning Fast Path to Productivity and Automation in Business'.In this episode we discuss:How Daniel automated 60% of his previous job (and eventually left to launch Lolly Co!)What you should do before you try and automate anything in your businessEntry-level automation software recommendationsHow can SME's get start with AI?Daniel's favourite business automation examplesReferenced in this episode:[Book] Profit First: https://amzn.to/3zU61Uthttps://ifttt.com/https://zapier.com/https://tray.io/https://www.process.st/https://openai.com/CONNECT WITH DANIEL/LOLLY COhttps://lolly.co/https://twitter.com/imdanielcooperCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Influencer Marketing Consultant, Gordon Glenister. Gordon is a podcaster, speaker, CEO of 'Membership World' and recently authored the book 'Influencer Marketing Strategy: How To Create Successful Influencer Marketing'.In this episode we discuss:Is greater regulation needed in the field of influencer marketing?Did influencer marketing exist 100 years ago?What is influencer marketing strategy?What are the components that should feature in an influencer marketing strategy?When's a good time to collaborate with micro influencers?Gordon's favourite b2b influencer marketing examplesGordon's recommended influencer marketing softwareReferenced in this episode:Gordon's book, 'Influencer Marketing Strategy: How To Create Successful Influencer Marketing': https://amzn.to/3eHsmMC https://www.thebcma.info/https://membershipworld.co.uk/the-social-ceo-index-report/ https://hypeauditor.com/ https://influencity.com/ https://www.takoomi.com/https://www.thecornerlondon.com/CONNECT WITH GORDONGordon on LinkedIn: https://uk.linkedin.com/in/gordonglenister-influencermarketing-membership-speakerGordon's website: https://gordonglenister.com/Gordon on Twitter: https://twitter.com/gordonglenisterGordon on Instagram: https://www.instagram.com/gordonglenister/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by our Senior SEO Analyst, Marcos Álvarez Martín and Angry Creative's Chief Marketing Officer, David Lockie, to discuss SEO Best Practice for WooCommerce websites.David has over a decade of specialist WordPress and WooCommerce experience, having formerly been the Director of UK-based WordPress agency, Pragmatic, before their merger with Angry Creative in 2020.As for Marcos, he's a veteran of this podcast and has worked on the optimisation of countless WordPress and WooCommerce sites during his time as our lead SEO specialist.In this episode we discuss:Where is WooCommerce in its lifecycle and how does it compare against Shopify?Who isn't WooCommerce a good fit for?What are the costs incurred when managing a WooCommerce website?Is WooCommerce SEO friendly 'out-of-the-box'?How to build the foundations for WooCommerce SEO successRecommended plugins and services for an advanced and optimised WooCommerce experience*** Grab tickets to David's talk 'Using AI to Optimise SEO for WordPress Sites' at BrightonSEO on July 23rd 2021 via this link: https://summer2021.brightonseo.com/talks/using-ai-to-optimise-seo-for-wordpress-sites/ ***Referenced in this episode:https://yoast.com/wordpress/plugins/seo/https://wordpress.org/gutenberg/https://akismet.com/https://www.gravityforms.com/https://ninjaforms.com/https://marketingplatform.google.com/intl/en_uk/about/tag-manager/https://wp-rocket.me/https://wordpress.org/plugins/wp-smushit/https://www.cloudflare.com/en-gb/https://www.mollie.com/enhttps://www.klarna.com/https://clerk.io/https://angrycreative.com/cases/strandberg-guitars/CONNECT WITH DAVE / ANGRY CREATIVE:https://angrycreative.com/https://uk.linkedin.com/in/davidlockiehttps://twitter.com/divydovyCONNECT WITH MARCOS:marcos.martin@sitevisibility.comhttps://es.linkedin.com/in/marcos-alvarez-martin Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Branding Specialists, JP Kuehlwein & Wolfgang Schaefer. JP and Wolfgang have been working together for over a decade, finding mutual fascination in what it takes to become an ueber brand. Their research and consulting work has also culminated in the release of two books on the topic, 'Rethinking Prestige: Secrets of the Ueber-Brands' (2015) and 'Brand Elevation: Lessons in Ueber Branding' (2020).In this episode we discuss:How JP and Wolfgang found their shared fascination in the study of ueber brandsWhat triggered the creation of their latest book, 'Brand Elevation: Lessons in Ueber Branding'JP and Wolfgang's definition of what makes an ueber brandWhy can some ueber brands afford to spend less on advertising?The difference between a profitable brand and an ueber brandAre luxury brands different to ueber brands?What can cause the death of an ueber brand? Referenced in this episode:JP and Wolfgang's first book, 'Rethinking Prestige: Secrets of the Ueber-Brands': https://amzn.to/3yFLVg3JP and Wolfgang's latest book, 'Brand Elevation: Lessons in Ueber Branding': https://amzn.to/2VaEFKrhttps://www.kingarthurbaking.com/https://www.patagonia.com/home/https://uk.louisvuitton.com/eng-gb/homepagehttps://www.freitag.ch/en CONNECT WITH JP Kuehlwein & Wolfgang Schaefer:https://ueberbrands.com/authors@ueberbrands.comjp@ueberbrands.comhttps://zwoelfconsulting.com/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttFor guest enquiries or to talk to us about anything podcast related, email us at podcast@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by James Ontra, CEO of Shufflrr. James joins us to discuss how to deliver effective and efficient presentations.In this episode we discuss:How a less is more approach to presentations can help you make more emotional connectionsHow a meeting with Coca-Cola triggered James to double-down in the field of presentation managementWhat is presentation strategy?The evolution of conversational presentationsAre memorable presentations getting shorter? Referenced in this episode:James' book, 'Presentation Management: The New Strategy for Enterprise Content' on Amazon: https://amzn.to/2UgBsbQ  CONNECT WITH JAMES / SHUFFLRRhttps://shufflrr.com/  CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by Martin Newman, Founder of The Customer First Group.Martin is a consumer champion and author of the book, 'The Power of Customer Experience'. With extensive experience in the world of customer centricity, he joins us to share his best advice and examples of how companies can commit to delivering truly best-in-class customer experiences.In this episode we discuss:Martin's early lessons in customer service from working in his father's opticians in GlasgowHow 'cost-to-serve' financial models impact customer-centricityWhy businesses to focus on being people-first before being able to become customer-firstExamples of how to empower your employees to be customer firstIs customer service better in the US than in the UK?Is Amazon a customer-centric brand?How to offer best-in-class eCommerce experiencesReferenced in this episode:Martin's latest book, 'The Power of Customer Experience: How to Use Customer-centricity to Drive Sales and Profitability': https://amzn.to/3vREi4kMartin's first book, '100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World': https://amzn.to/3vYf4RzMartin's mini MBA in Customer Centricity: https://martinnewman.co.uk/mba/Martin's customer experience platform, Customer Service Action: https://customerserviceaction.com/https://www.patagonia.com/home/https://www.homedepot.com/https://ao.com/https://www.hotelchocolat.com/ukCONNECT WITH MARTIN / CUSTOMER FIRST GROUPhttps://martinnewman.co.uk/https://www.linkedin.com/in/martindnewman/https://twitter.com/martinnewmanCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all feedback and guest recommendations, please email Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by Jordi Romero, CEO & Founder of Factorial HR. Jordi joins us to discuss the diversity of ways in which HR can help you to grow your business and how Factorial's software helps businesses make their HR processes more efficient and enjoyable. In this episode we discuss:How Jordi's early experiences as an employee in non-data led cultures drove the vision for what Factorial would later becomeThe steps Jordi and his co-founders took to create the first Factorial MVPHow Factorial approached their international marketing strategyFactorial's features and functionality that support employee satisfaction, well-being and retentionHow Factorial's employees help to shape the development of its softwareFactorial's plans for enhancing its software through the use of AIAre we experiencing the early signs of a fundamental shift in the way HR is viewed?OFFER:Get 1 month of Factorial FREE and an exclusive free HR consultation, visit this link: https://factorialhr.co.uk/sitevisibilityCONNECT WITH JORDI / FACTORIALhttps://factorialhr.co.uk/https://www.youtube.com/channel/UCvdggYbsyb1aMidiGpuZ-Jghttps://www.linkedin.com/company/factorialhrhttps://www.instagram.com/factorial_hr/https://twitter.com/factorialhrhttps://es.linkedin.com/in/jordiromeroCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by communications specialist Jenni Field. Jenni has extensive experience in business communications and recently authored the book 'Influential Internal Communication: Streamline Your Corporate Communication to Drive Efficiency and Engagement'. Jenni shares with us the common symptoms of businesses that are suffering from deep-rooted communication issues and how we should go about trying to solve them. In this episode we discuss: What led to Jenni dedicating her focus to internal communications and founding Redefining CommunicationsWhat triggered Jenni to document her experience in the form of her book, 'Influential Internal Communication'How to identify resolvable surface-level issues vs. deep rooted cultural communication problemsQuick communication fixes that make us all cringe!What are the similarities and differences in communication issues faced by SMEs and large corporations?The right and wrong ways to surface information from employees (avoid survey fatigue!)What causes employees to distrust your communicationShould social affairs and politics be discussed at work?Referenced on this episode:Jenni's book, 'Influential Internal Communication: Streamline Your Corporate Communication to Drive Efficiency and Engagement': https://amzn.to/3x4AT30 or via Kogan Page: https://www.koganpage.com/product/influential-internal-communication-9781789666137CONNECT WITH JENNI / REDEFINING COMMUNICATIONShttps://redefiningcomms.com/https://twitter.com/mrsjennifieldhttps://www.instagram.com/jennifield/https://www.linkedin.com/in/jennifield/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by Robert Nickell, Founder of Rocket Station. Robert joins us to explain how businesses can scale their offerings using entirely virtual teams.In this episode we discuss:Robert's early learnings from virtual staffing in the real estate sectorHow access to remote workers and virtual assistants has evolved over the last decadeExamples of businesses that Rocket Station has helped to grow using VAsIndustries that lend themselves more naturally to the use of VAs for scalabilityHow Rocket Station built their network of VAs from the PhillipinesWhy do Rocket Station offer service contracts and how does this differ from finding a VA yourself?Can you create a unique company culture, virtually?Robert's recommended workflow and communication toolsReferenced on this episode:https://www.gliffy.com/https://www.lucidchart.com/https://app.diagrams.net/https://www.smartdraw.com/https://www.ringcentral.co.uk/https://www.8x8.com/CONNECT WITH ROBERT / ROCKET STATIONhttps://rocketstation.com/brooks@rocketstation.comCONNECT WITH SCOTTscott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by Dr Christine Bailey, Founder of Sophia Marketing and Author of 'Customer Insight Strategies: How To Understand Your Audience and Create Remarkable Marketing'.In this episode we discuss:Have the principles for gleaning customer insight changed over the last 20 years?What makes an insight insightful?The 5 sources of data you need for meaningful marketing analysisWhat's the #1 obstacle that prevents customer insight from being gleaned?Why monthly or quarterly marketing targets might actually prevent remarkable marketingWhy getting outside of your comfort zone is a critical component in gleaning meaningful customer insightsReferenced on this episode:Christine's book, Customer Insight Strategies: https://www.koganpage.com/product/customer-insight-strategies-9781789662504 & https://amzn.to/3umOoJtMarketing Technology Landscape Supergraphic: https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/[Book] Thinking Fast and Slow by Daniel Kahneman https://amzn.to/3yG4H7L[Book] Play Bigger by Al Ramadan, Dave Peterson,Christopher Lochead and Kevin Maney: https://amzn.to/3wABlpnJolt by Richard Tyler: https://amzn.to/3voHyoo CONNECT WITH CHRISTINE / SOPHIA MARKETINGhttps://uk.linkedin.com/in/drchristinebaileyhttps://twitter.com/christinebaileyhttps://www.sophiamarketing.co.uk/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.