In this episode we're joined by Influencer Marketing Consultant, Gordon Glenister. Gordon is a podcaster, speaker, CEO of 'Membership World' and recently authored the book 'Influencer Marketing Strategy: How To Create Successful Influencer Marketing'.

In this episode we discuss:

Is greater regulation needed in the field of influencer marketing?
Did influencer marketing exist 100 years ago?
What is influencer marketing strategy?
What are the components that should feature in an influencer marketing strategy?
When's a good time to collaborate with micro influencers?
Gordon's favourite b2b influencer marketing examples
Gordon's recommended influencer marketing software

Referenced in this episode:

Gordon's book, 'Influencer Marketing Strategy: How To Create Successful Influencer Marketing': https://amzn.to/3eHsmMC
https://www.thebcma.info/
https://membershipworld.co.uk/the-social-ceo-index-report/
https://hypeauditor.com/
https://influencity.com/
https://www.takoomi.com/
https://www.thecornerlondon.com/

CONNECT WITH GORDON

Gordon on LinkedIn: https://uk.linkedin.com/in/gordonglenister-influencermarketing-membership-speaker
Gordon's website: https://gordonglenister.com/
Gordon on Twitter: https://twitter.com/gordonglenister
Gordon on Instagram: https://www.instagram.com/gordonglenister/

CONNECT WITH SCOTT:

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#611 A Strategic Approach To Influencer Marketing w/ Influencer Marketing Consultant, Gordon Glenister