The Internet Marketing Podcast

In today's episode we're joined by Mike Bandar, Co-Founder at Waybook.com, Hopper HQ and Founding Partner at Turn Partners.In this episode, you'll learn: How Mike's startup studio began with the acquisition of a dating siteHow Mike and his Co-Founder James organise and prioritise their time to allow to allow them to explore new business opportunitiesHow Mike applied a lean startup methodology when building their Instagram scheduling software, Hopper HQThe role of that documenting your businesses has in freeing up and focusing your timeBeneficial skills and characteristics that will help you succeed in a startup studio environment Referenced on this episode:https://centreforentrepreneurs.org/ [Book] The Lean Startup, by Eric Ries: https://amzn.to/3AorJj0  CONNECT WITH MIKE/WAYBOOK.COM/HOPPER HQ/TURN PARTNERS:https://twitter.com/mikebandar https://uk.linkedin.com/in/mikebandarhttp://www.turnpartners.com/https://waybook.com/ https://www.hopperhq.com/  CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

Katrina Wong, VP of Product Demand and Lead Generation at Twilio Segment, discusses 1st, 2nd, and 3rd party data, privacy trends in tech firms, and the impact of a privacy-first future on marketers and consumers.

In today's episode we're joined by Agata Adamiak, Director of Business Ahead to discuss what it means to be 'data-driven'. On the show, you'll learn:What is the definition of 'data-driven'?The benefits of being data-drivenThe importance of adopting a data-driven mindsetHow to overcome the common challenges that prevent businesses from becoming data-drivenDoes being data-driven stifle creativity?Referenced in this episode:Episode 51 of The SiteVisibility Internet Marketing Podcast w/ Avinash Kaushik: https://www.sitevisibility.co.uk/blog/2009/07/29/podcast-interview-with-world-leading-anayltics-authority-avinash-kaushik/ Additional podcast resources at: https://businessahead.co.uk/imp  CONNECT WITH AGATA/BUSINESS AHEAD:https://businessahead.co.uk/ https://www.linkedin.com/company/businessahead/https://twitter.com/BusinessAheadUK/  CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by Vikrant Shaurya, CEO of BestSellingBook.com.In this episode, you'll learn:How the world of self-publishing has changed over the last decadeWhat determines 'bestseller' status?How often do Amazon book rankings update?The importance in understanding an author's 'why'Skills required to be an angel writerDo you need to have an existing audience to become a bestseller?How the angel writing process worksBook promotion tactics to avoidReferenced in this episode:[Book] Rich Dad, Poor Dad by Robert Kiyosaki: https://amzn.to/3hEduAehttps://publisherrocket.com/https://www.literatureandlatte.com/scrivener/overviewhttps://www.bookbub.com/partners/bookbub_adshttps://www.listennotes.com/BestSellingBook's 5 Day Writing Challenge: https://challenge.bestsellingbook.com/BestSellingBook's Self-Publishing Checklist: https://bestsellingbook.com/checklist/CONNECT WITH VIKRANT/BESTSELLINGBOOK.COM:https://bestsellingbook.com/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by, Ross Davies, Co-Founder and Managing Director of Strafe Creative.Ross joins us to discuss everything you need to consider when selecting a web design agency.In this episode, you'll learn:The importance of experimentation in a web design agencyWhat are the key differences between a design agency and a development agency?Where to find a credible design agencyIs the location of a design agency important?Quality signals to look out for when reviewing a design agency websiteShould you be expected to be charged for the scoping process?What to look for in a design agency contractReferenced in this episode:https://www.thedrum.com/business-skills/website-designhttps://www.recommendedagencies.com/https://www.siteinspire.com/https://dribbble.com/https://slack.com/apps/AVBED3YTS-hallwayhttps://slack.com/apps/A5JR8MM6E-randomcoffeeshttps://storyxpress.co/https://www.loom.com/https://wistia.com/Ross' book, 'The Paper Plane Plan': https://amzn.to/3tB8cKECONNECT WITH ROSS/STRAFE:https://www.strafecreative.co.uk/https://uk.linkedin.com/in/rossdavieshttps://twitter.com/ross_daviesCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by, well, nobody. Scott goes solo to share a behind the scenes look at how the Internet Marketing Podcast is produced, his experience of hosting the Internet Marketing Podcast and advice on podcast hosting and production for other podcasters or those that are thinking about producing interview based podcasts. In this episode, Scott covers:Do we need a new jingle?Who makes a great guest for the Internet Marketing Podcast?How do we make our podcast booking process as efficient as possible?How do we prepare for podcasts?How much research goes into each podcast?What happens on the day of recording?Scott's advice on creating an optimal recording environmentWhat to expect from the Internet Marketing Podcast in the futureReferenced in this episode:Samson Go Mic: http://www.samsontech.com/samson/products/microphones/usb-microphones/gomic/Calendly: https://calendly.com/TidyCal: https://tidycal.com/Kindle Unlimited: https://amzn.to/3BwxfBa[Book] The First Minute by Chris Fenning: https://amzn.to/3gVbLWCZencastr: https://zencastr.com/Squadcast: https://squadcast.fm/Riverside.fm: https://riverside.fm/Blue Yeti microphone: https://amzn.to/38yKMM3Scarlett Audio Interface: https://amzn.to/38zKk0kRode PodMic: https://amzn.to/3jAqx7aShure SM7B micrphone: https://amzn.to/3BOzP5VCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Sam Watt, CEO of Watt Advertising. Sam is an engineer by education, a former partner of the 'Successful Dropout' podcast and more recently has been on a journey in growing Google Ads agency, Watt Advertising.In this episode we discuss:The skills and experience from previous roles that Sam applied to Google Ads learning in the early stages of Watt AdvertisingHow Sam applied the 80/20 rule to his learning of Google AdsWhat makes an ideal paid media client for a marketer?The importance of paid media reporting in context of a trusting client/agency relationshipHow the team at Watt Advertising has adopted TikTok as a platform through which to experiment, build trust and practice creativity How to apply the 80/20 rule to Google Ads budget management Referenced in this episode:[Book] The Ultimate Guide to Google Ads by Perry Marshall, Mike Rhodes & Bryan Todd: https://amzn.to/3sMv0q8 [Book] The One Thing by Gary Keller: https://amzn.to/3Dmtnoc [Podcast] Successful Dropout: https://podcasts.apple.com/us/podcast/successful-dropout/id1128905590 [Podcast] Tim Ferriss & Gary Keller: https://tim.blog/2019/12/12/gary-keller/  CONNECT WITH SAM/WATT ADVERTISING:https://wattadvertising.com/https://www.linkedin.com/company/watt-advertising/https://www.tiktok.com/@wattadvertising CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by speaker, author and CAO of Shepard Presentations, Shep Hyken.Shep has spent 40 years in the field of customer service and in this episode we explore some of the key themes from his most recent book release 'I'll Be Back: How to Get Customers to Come Back Again & Again'.  In this episode we discuss:The importance of dedicating resource to analysing customer behaviourThe loyalty question that all businesses should ask themselvesThe important distinction between repeat custom and loyaltyIs 'loyalty' a small business advantage?How businesses' approach to loyalty can change as they growShep's process for content production and staying relevant (he has over 600 videos on YouTube!)Referenced in this episode:[Shep's Book] I'll Be Back: How to Get Customers to Come Back Again & Again: http://illbebackbook.com/ or https://amzn.to/3ggUrv4 [Podcast] Experience This! https://www.experiencethisshow.com/  CONNECT WITH SHEP:https://hyken.com/ http://sheptv.com/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Felix Velarde, Co-Founder of The 2Y3X Programme and author of the recently published book, 'Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team'.In this episode we discuss:How do you find the ideal pace when growing a business?Why knowing and sharing your core values is critical to scalabilityWhy should you be conscious of not throwing too many change grenades?What motivates a superstar team?What happened when Felix gave staff at a previous agency one day a week off to work on creative projects?Referenced in this episode:[Book] What Got You Here Won't Get You There by Marshall Goldsmith: https://amzn.to/3yLYDtZ[Book] Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team by Felix Velarde: https://amzn.to/3scrOUq CONNECT WITH FELIX / THE 2Y3X PROGRAMMEhttps://2y3x.com/https://uk.linkedin.com/in/felixvelardehttps://twitter.com/felixvCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Morphio's CEO, Dave Bunce and EMEA Market Lead, Matt Thompson. Morphio is an AI-driven marketing insights platform, built by digital marketers for digital marketers. I've (Scott) been using Morphio for a few months and it's starting to become a mainstay of my personal tech stack. The intuitive design, peace-of-mind functionality and predictive analytics are making paid media management a joy and so it made sense to find out exactly what's happening behind the scenes at Morphio, what's inspiring them in the SaaS world and what drives their mission to protect us all from marketing failures.In this episode we discuss:Morphio's mission to empower marketers and make them happyWhy marketers should focus on being more strategicLessons into turning Morphio from an in-agency project to a standalone SaaS productThe challenges of onboarding and training in marketing environmentsWhat's in Dave and Matt's tech stack that protects them from marketing failures and improves their happiness?Referenced in this episode:https://sproutsocial.com/https://asana.com/https://trello.com/https://designpickle.com/https://www.hubspot.com/products/crmCONNECT WITH DAVE, MATT & MORPHIOhttps://morphio.ai/hello@morphio.aihttps://ca.linkedin.com/company/morphiohttps://ca.linkedin.com/in/davidcbuncehttps://uk.linkedin.com/in/mlaurencethompsonCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.