The Internet Marketing Podcast

In this episode we're joined by Dave Fink, CEO of Postie, to discuss how to successfully integrate direct mail and digital marketing.In this episode, we discuss:If it is easy to apply digital marketing skills to the discipline of direct mail advertising?Whether purpose-driven brandsare more open to utilising direct mail marketing?How difficult it is to track the success of direct mail campaigns?What can prevent SMEs from adopting sophisticated direct mail advertising?What lessons you can take from digital marketing and apply to direct mail? CONNECT WITH DAVE/POSTIE:https://postie.com/https://www.linkedin.com/in/davidlfink/  CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by David Morneau, Co-Founder at inBeat Agency. David joins us to share his advice on how to be successful with micro-influencer marketing.In this episode, we discuss:How inBeat agency pivoted their agency to develop a micro influencer marketing service offering during the pandemicThe criteria used by inBeat agency to identify microinfluencersWhat is a nano-influencer?How to choose microinfluencers to work withHow to best measure the success of micoinfluencer marketingReferenced on this episode:https://www.inbeat.co/CONNECT WITH DAVID/INBEAT AGENCY:https://inbeat.agency/https://www.linkedin.com/in/morneaudavidCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.comF3qHBrD8ua6FMFgko9DD Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Pete Martin, Head of Strategy at Always Be Content. Pete shares with us his thoughts on how businesses can best support and promote their commitment to sustainability and eco-friendliness, without being accused of greenwashing.In this episode, we discuss:The role marketers have in distilling and promoting important scientific messages related to sustainabilityHow can businesses avoid being accused of greenwashing?Why it's important for marketers to focus on the benefits of sustainabilityHow learning about sustainability can propel the careers of future CMOsThe Club biscuit problem!Referenced on this episode:manager-tools.comhttps://bcorporation.net/https://sdgs.un.org/goalshttps://sdgcompass.org/https://bimpactassessment.net/https://www.cisl.cam.ac.uk/education/learn-online/business-sustainability-management-online-short-course CONNECT WITH PETE/ALWAYS BE CONTENT:https://alwaysbecontent.com/https://www.linkedin.com/in/peterdmartin/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com5quC7oHa3X561HWdA1zO Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by William Gadsby Peet and Paul Perry, Co-Founders of Literal Humans. William and Paul launched their agency in early 2020, right at the start of the pandemic. In this episode, they discuss how they were able to successfully grow an agency during this period, and why they attribute the remote working model to be such a critical component of their success to date.In this episode, we discuss:Just how difficult was it to launch a marketing agency at the beginning of the pandemic?How the nature of Literal Human's business model lessened the risk of launching during the pandemicDo top-talent now expect remote working flexibility?How has remote working impacted creative processes?Should marketing agencies expect freelance rates to rise?CONNECT WITH WILLIAM, PAUL & LITERAL HUMANS:https://literalhumans.com/https://twitter.com/wgadsbypeethttps://www.linkedin.com/in/william-gadsby-peethttps://www.linkedin.com/in/pauldavid-lhCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Martin Hayman, Founder of Wild Sprout, Co-Founder of the organic search tools 'Twylu' and 'RankCaddy', and author of the book 'The Organic Advantage'.Martin worked at SiteVisibility back in the early 2010s and has continued to work with SiteVisibility as a consultant under his 'Wild Sprout' umbrella. In recent years, Martin has ventured into the world of building SaaS software, with his SEO tools Twylu and RankCaddy.In this episode, we discuss Martin's journey from in-house marketer through to SEO consultancy and his more recent ventures in SaaS product development. In this episode, you'll learn:How Martin built his first SEO SaaS productsHow the pandemic has impacted Martin's outlook on work and the development of Twylu and RankCaddyHow to build the identification of quick SEO wins into your marketing routineThe importance of focusing on SEO fundamentals and avoiding shiny object syndrome9 of Martin's favourite SEO quick wins to help boost your organic performanceReferenced on this episode:[Martin's book] The Organic Advantage: https://amzn.to/3Duziathttps://surferseo.com/https://ahrefs.com/https://www.clickflow.com/CONNECT WITH MARTIN:https://www.twylu.com/https://www.rankcaddy.io/https://twitter.com/martinhaymanCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by eLearning writer, podcaster and all-around enthusiast, John Helmer.John hosts two popular podcasts on learning ('The Learning Hack Podcast' and 'Great Minds on Learning') and has applied his learning to his portfolio career that has also included being a novelist, musician and marketing consultant.In this episode, you'll learn:Why it's helpful to distinguish between short-term and long-term learningWhere did eLearning, as we know it today, start?When was the Cambrian Explosion of eLearning?What is space repetition and why is it important?The difference between content marketing and thought leadershipHow marketers can best support eLearning sales teamsReferenced on this episode:[Book] The Friendly Orange Glow by Brian Dear: https://amzn.to/3064ZrEThe Ebbinghaus Forgetting Curve: https://www.psychestudy.com/cognitive/memory/ebbinghaus-forgetting-curveCONNECT WITH JOHN:https://www.youtube.com/c/JohnHelmerConsultinghttps://learninghack.libsyn.com/https://podcasts.apple.com/gb/podcast/the-learning-hack-podcast/id1478514163https://twitter.com/johnhelmerhttps://www.linkedin.com/in/johnhelmerCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by ROI Swift CEO & Co-Founder, Carolyn Lowe. Carolyn recently released the book, 'Business Growth Do's and Absolute Don'ts: Applied Wisdom from My Work with Dell, Costco, Amazon, and Multiple Start-ups'. We take the key themes from the book and apply them to growing Amazon based businesses.In this episode, you'll learn:The pros and cons for agency marketers in helping emerging brands to growIf it's possible to build a brand on Amazon?The marketing features of Amazon that you can't get anywhere elseCarolyn's tips for enhancing product listing pagesThe importance of creating product videos for AmazonHow to avoid being suspended for review manipulationHow Amazon's 'Subscribe & Save' subscriptions impact your customer retentionReferenced on this episode:https://sku.is/https://www.techstars.com/https://www.capitalfactory.com/Carolyn's book, 'Business Growth Do's and Absolute Don'ts' on Amazon UK: https://amzn.to/2ZUKmyR and Amazon US: https://amzn.to/2Yc1NdrCONNECT WITH CAROLYN:https://roiswift.com/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Luke Van Der Veer of websiterentalcoaching.com.Luke Van Der Veer transformed his career with the Rank & Rent SEO method. After several years in the mid-2010s exploring passive income streams to escape a traditional 9-5, Luke eventually found the Rank & Rent SEO methods, which he now operates across 70+ niches in the United States.In this episode, you'll learn:How Luke transformed his career from being a Benefits Analyst at GE to creating a sustainable, passive income via the Rank & Rent SEO methodWhat time and financial investments are needed to succeed with Rank & Rent SEO?How to choose a Rank & Rent SEO nicheHow to identify the businesses that are most likely to purchase Rank & Rent SEO leadsSEO tips to help you execute the Rank & Rent SEO MethodsCONNECT WITH LUKE:https://www.websiterentalcoaching.com/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Oli Hills, CEO of social media agency and publisher, Nonsensical. Oli joins us to discuss his team's experience of building local, online communities via social media platforms, and their recent foray into building online TikTok communities.In this episode, you'll learn:How the pandemic drove demand for Nonsensical's local social media servicesThe strategies that helped to grow Nonsensical's local social communities Best of Bristol and Birmingham UpdatesThe importance of integrity when building social communitiesThe skills demands that social media and community managers are facingSoftware that has helped Nonsensical build and manage their online communities Referenced on this episode: https://www.crowdtangle.com/ https://inshot.com/ https://www.instagram.com/bestofbristol/https://www.facebook.com/BhamUpdates/https://www.tiktok.com/@endless_mythology https://www.instagram.com/p/CSfGLwNj9LW/  CONNECT WITH OLI/NONSENSICAL:https://www.linkedin.com/in/olihills/ https://www.instagram.com/nonsensical.social/ https://www.tiktok.com/@nonsensicalsocialhttps://nonsensical.agency/  CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by Stan Bernard, President of Bernard Associates and author of the newly released book, 'Brand Don't Win: How Transcenders Change the Game', available 12th October 2021.In this episode, you'll learn: How businesses can learn from transcender sports teams and vice versaWhat has changed in marketing that means branding alone is no longer as effective as it once was?The paradigm shift of elected advocacy to selected advocacyThe important role that influencer marketing plays in Stan's transcender system vs traditionalist systems of marketingUnderstanding how to apply 'Campaign Agendas' to your business, inspired by political campaigningPeloton's success in creating a cult-like following of 'advengelicals'How Starbucks became and continue to be a transcender business without necessarily having the best coffeeThe role of Trump's 2016 'Make America Great Again' caps played in his campaign agenda Referenced on this episode:[Book] Brands Don't Win, by Stan Bernard: https://brandsdontwin.com/ & Amazon: https://amzn.to/3axlaQC CONNECT WITH STAN/BERNARD ASSOCIATES:https://brandsdontwin.com/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.