In this episode we're joined by ROI Swift CEO & Co-Founder, Carolyn Lowe. Carolyn recently released the book, 'Business Growth Do's and Absolute Don'ts: Applied Wisdom from My Work with Dell, Costco, Amazon, and Multiple Start-ups'. We take the key themes from the book and apply them to growing Amazon based businesses.

In this episode, you'll learn:

The pros and cons for agency marketers in helping emerging brands to grow
If it's possible to build a brand on Amazon?
The marketing features of Amazon that you can't get anywhere else
Carolyn's tips for enhancing product listing pages
The importance of creating product videos for Amazon
How to avoid being suspended for review manipulation
How Amazon's 'Subscribe & Save' subscriptions impact your customer retention

Referenced on this episode:

https://sku.is/
https://www.techstars.com/
https://www.capitalfactory.com/
Carolyn's book, 'Business Growth Do's and Absolute Don'ts' on Amazon UK: https://amzn.to/2ZUKmyR and Amazon US: https://amzn.to/2Yc1Ndr

CONNECT WITH CAROLYN:

https://roiswift.com/

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#626 The Do’s and Absolute Don’ts of Building a Business on Amazon w/ Carolyn Lowe, CEO & Co-Founder of ROI Swift