The Internet Marketing Podcast #630 How To Successfully Promote Your Commitment to Sustainability w/ Pete Martin, Head of Strategy at Always Be Content
Dec 9, 2021
50:35
In this episode we're joined by Pete Martin, Head of Strategy at Always Be Content. Pete shares with us his thoughts on how businesses can best support and promote their commitment to sustainability and eco-friendliness, without being accused of greenwashing.
In this episode, we discuss:
- The role marketers have in distilling and promoting important scientific messages related to sustainability
- How can businesses avoid being accused of greenwashing?
- Why it's important for marketers to focus on the benefits of sustainability
- How learning about sustainability can propel the careers of future CMOs
- The Club biscuit problem!
Referenced on this episode:
- manager-tools.com
- https://bcorporation.net/
- https://sdgs.un.org/goals
- https://sdgcompass.org/
- https://bimpactassessment.net/
- https://www.cisl.cam.ac.uk/education/learn-online/business-sustainability-management-online-short-course
CONNECT WITH PETE/ALWAYS BE CONTENT:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
5quC7oHa3X561HWdA1zO
Hosted on Acast. See acast.com/privacy for more information.