The Internet Marketing Podcast #591 Understanding the 'Why' Behind User Behaviour with Michael Loban, Chief Growth Officer at InfoTrust
Mar 4, 2021
29:39
In today's episode, we're joined by Michael Loban, Chief Growth Officer at InfoTrust as we discuss the topic of understanding the 'why' behind user behaviour - and how to influence it!
In this episode we discuss:
- Why storytelling skills are key in turning insights into actions
- Common pitfalls to avoid when trying to understand user behaviour
- Questions to ask yourself before investing in analytics software
- How to build your storytelling narrative
- How using influence quadrants can help you to understand the necessary actions to encourage specific user behaviours
- Frameworks, resources and tools that can help you on your journey
Referenced on this episode:
- Peter Fader: https://twitter.com/faderp
- Michael speaking on building narratives and creating influence quadrants: https://www.youtube.com/watch?v=LrxJjluJKTw
- Adam Grant: adamgrant.net
- Looker: https://looker.com/
- QuantumMetric: https://www.quantummetric.com/
- Never Split the Difference by Chris Voss: https://amzn.to/3c7x706
- Michael Bernoff: https://michaelbernoff.com/
CONNECT WITH MICHAEL / INFOTRUST
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
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