Using Technology to Create a Law Firm That Works for You, with Neil Tyra Neil W. Tyra is a solo practitioner and the driving force behind The Tyra Law Firm, LLC (www.tyralawfirm.com). His practice focuses primarily on estate planning, estate administration, selected family law cases, adoption and guardianship. Prior to creating The Tyra Law Firm, LLC, Mr. Tyra was an attorney with the Washington DC firm of Simeone & Miller, LLP. Before entering law school, Mr. Tyra had a long and successful career in information systems and technology management for some of Washington D.C.'s largest technology firms, including Computer Sciences Corporation. Mr. Tyra is admitted to practice in the State of Maryland and the District of Columbia. He is a member of the American Bar Association, Maryland State Bar Association, the District of Columbia Bar Association and the Montgomery County Bar Association. Mr. Tyra is a graduate of the Columbus School of Law at The Catholic University of America. He received his undergraduate degree in Information Systems Management from the University of Maryland. Mr. Tyra is also the creator and host of the popular podcast, The Law Entrepreneur. This podcast answers the questions “what they didn’t teach us about running a business in law school”. The podcast is available on iTunes and is heard throughout North America, the United Kingdom, and Australia to name a few countries. Mr. Tyra is a long time supporter of soccer in the Washington DC area. He was an original investor in Major League Soccer and sat on the Board of Directors for DC United for the first four years of the team’s existence. In addition, he is a former member of the Board of Directors for both Soccer ’94 and DC Scores (the predecessor of America Scores). He is also the founder of the Kenshin Karate School and has been an active practicing black belt in Japanese karate for over twenty-five years. What you’ll learn about in this episode: How Neil’s total of 8 different careers led him to the practice of law, and how each of those careers has helped to build a practice that works for him The evolution of technology in law firms Using technology to reduce your work time Why you shouldn’t necessarily consider yourself locked into your current area of practice What the future setup of law offices may look like Advances in documentation preparation systems How artificial intelligence might affect the practice of law Resources: Website: http://thelawentrepreneur.com LinkedIn: www.linkedin.com/in/tyralawfirm Twitter:https://twitter.com/lawentrepreneur Email: neil@thelawentrepreneur.com Additional Resources: Internet Domination Bootcamp: https://www.pilmma.org/idb2021 The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/  PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma 

Scaling Up Your Law Firm with Solid Execution, with Chuck Kocher Chuck spent 21 years working in the corporate world in a variety of capacities.  After being exposed to all kinds of businesses from manufacturing to high tech and to virtually every aspect of business, Chuck decided that he wanted to become a real entrepreneur and start his own business serving and helping other businesses grow. Chuck has coached, trained, and spoken to thousands of business leaders from a wide variety of industries across the globe and has helped them successfully transform. In addition to his 40 years of experience helping entrepreneurial leaders successfully change the way they operate, Chuck is also a passionate learner himself. Each year he commits more than 250 hours to improving his own knowledge and skills so that he can pass that on to businesses that don’t just want to be good, but want to be great! To do that, Chuck has earned certifications and accreditations from some of the best high-growth business training organizations in the world, including Scaling Up Coaches, John Maxwell Leadership Coaches, Wiley (DISC & 5 Cohesive Behaviors) and Flippen Leadership Profiles. He is a voracious reader and also attends four learning and development conferences every year.  Chuck brings significant experience, a track record of client success, proven world-class best practices/models/tools and a passion for helping others succeed!  What you’ll learn about in this episode: The most common issues that keep business owners from successfully executing and achieving goals How saying “no” can actually contribute to your law firm’s growth The role that meetings should play when trying to scale up your law firm How to structure your firm’s meetings, so that they fuel your team’s ability to execute What types of questions you team SHOULD be asking when they’re engaged The importance of valuing honest feedback from your team Resources: Website: https://thetransformation.company/ LinkedIn: linkedin.com/in/chuckkocher Twitter:https://twitter.com/chuckkocher Email: chuck@thetransformation.company Additional Resources: The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/  PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma 

Proven Strategies to Acquire New Clients on Facebook, Instagram, & TikTok, with Ali Awad Ali Jamal Awad, Esq., MBA, founded his law firm in 2016 after successfully winning a wide variety of injury claims. In his first year of practice, Mr. Awad settled OVER $1 MILLION in personal injury cases. These included car wrecks, truck accidents, slip and fall cases, medical malpractice, and a highly disputed toxic mold exposure claim. Mr. Awad has the ability to communicate with clients from all walks of life, as he comes from an immigrant family. He has learned to speak five different languages through his many years of international studies, and takes pride in representing the underrepresented. In his spare time, Mr. Awad enjoys martial arts training, traveling, and learning new languages. He has a YouTube channel and social media presence (@ceolawyer) dedicated to empowering the public by providing free legal advice. He has held a black belt in Tae Kwon Do for over a decade, and particularly enjoys administering a swift back swing kick to his opponent’s face. When not fighting in the ring, he fights for his clients in the courtroom. After graduating from Georgia State University at the top of his class, Mr. Awad was one of the youngest attorneys to graduate in Georgia with a JD/MBA degree. This has set Mr. Awad apart from his colleagues because he has gained a deep understanding of negotiations and various business models, which has helped Mr. Awad receive TOP DOLLAR for his clients. Mr. Awad finds that the settlement process is much like a negotiation. By being 100% prepared and determined to win, Mr. Awad is able to secure consistently high settlements (often times the full amount of the entire insurance policy). Mr. Awad has been featured on FOX News and other major media outlets. He has over 50,000 followers on Instagram, Facebook, and Snapchat, where he provides free legal advice to the public. He is a sought-after speaker, particularly for international communities that are unaware of their rights. Mr. Awad became a published author on immigration law while in law school, and uses this knowledge to guide immigrants on personal injury cases across the country. He was recently awarded the Lead-Counsel rating by Thompson Reuters for his achievements in representing plaintiffs in personal injury matters. In his spare time, Mr. Awad enjoys martial arts training, traveling, and learning new languages. He has a YouTube channel and social media presence (@ceolawyer) dedicated to empowering the public by providing free legal advice. He has held a black belt in Tae Kwon Do for over a decade, and particularly enjoys administering a swift back swing kick to his opponent’s face. When not fighting in the ring, he fights for his clients in the courtroom. What you’ll learn about in this episode: How to get started with video marketing your firm on social media How to tell if your marketing efforts have failed Where you should begin when looking for ideas of what content to include in videos Ways to create content that will directly generate clients for your practice on social media The importance of a good hook The totally free way to create and edit videos that can be used across all social media platforms Using thumbnails to generate more views The secret method that grabs the viewer’s attention in the first 3 seconds of a video About the new social media platform, focused on live audio, that is up and coming The method to managing all the leads generated from social media Different types of YouTube ads available The most common mistakes lawyers make on social media What doesn’t work on social media Resources: Website: https://ceolawyer.com/ LinkedIn: https://www.linkedin.com/in/ceolawyer/ Facebook:https://www.facebook.com/theceolawyer Twitter: https://twitter.com/ceolawyer?lang=en Email: socialmedia@aliawadlaw.com Additional Resources: The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/  Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/  PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma   

How to Create Riches in Niches, with Ken Hardison Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, the Personal Injury Lawyers Marketing & Management Association, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms. Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights. Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices. What you’ll learn about in this episode: Why trying to focus your marketing on a broad variety of case types isn’t a great idea. The variety of “niches”, or sub-categories available to choose from. How to select the right “niche” for you. The best way to separate yourself as the go-to authority in a category. How you can promote your “niche” area of practice to the RIGHT CLIENTS. Resources: Website: www.pilmma.org LinkedIn: https://www.linkedin.com/company/pilmma Facebook: https://www.facebook.com/PILMMA Twitter: https://twitter.com/PILMMAorg Email: info@pilmma.org Additional Resources: The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/  Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/  PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma 

Your Guide to Implementation, with Ken and Tiana Hardison Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, the Personal Injury Lawyers Marketing & Management Association, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms. Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights. Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices. Tiana practiced law for more than 27 years, with an emphasis on personal injury and disability law. She now balances her time and energies between practicing law and working with PILMMA. What you’ll learn about in this episode: The 2 keys to successful law firm growth. How to approach goal setting. The value of setting quarterly goals. How to get your staff motivated and involved in meeting goals. Planning for accountability. Why everyone needs a coach. All about the new coaching program, made by lawyers for lawyers. The most common goals that lawyers have. Resources: Website: www.pilmma.org LinkedIn: https://www.linkedin.com/company/pilmma Facebook: https://www.facebook.com/PILMMA Twitter: https://twitter.com/PILMMAorg Email: info@pilmma.org Additional Resources: The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/  Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/  PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma 

Everything You Need to Know About Google’s Local Service Ads, with Seth Price An accomplished attorney and transformational thought leader, Seth Price is a founding partner and the business backbone of Price Benowitz LLP as well as the founder and CEO of BluShark Digital. Seth took a two person law firm and scaled to 40 lawyers in less than a decade. Now Seth has taken the same digital power that built the firm to create a best in class digital agency focused on the legal sector in BluShark Digital. Seth has been a frequent lecturer and moderator at some of the largest and most influential law conferences in the United States, speaking on the tools and strategies law firms can use to align their business development with changing consumer habits. He has spoken on topics including but not limited to, how to build a firm, ethics, best practices for firm operations, search engine optimization (SEO), and digital marketing as a whole. What you’ll learn about in this episode: All the factors Google considers when deciding where you place in LSAs. Tips and tricks to maximize your ranking. What’s expected to change in the near future and what that could mean for law firms participating in Google Screened and LSAs. What SEO and PPC management companies don’t want you to know. How to build an LSA strategy that WORKS!   Resources: Website: https://blusharkdigital.com/legal-marketing/ LinkedIn: https://www.linkedin.com/company/blushark-digital/ Facebook:https://www.facebook.com/blusharkdigital Twitter: https://twitter.com/blusharkdigital?lang=en Email: seth@blusharkdigital.com   Additional Resources: The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/  Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/  PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma 

The 7 Levers of Cash Flow, with Ken Hardison Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, the Personal Injury Lawyers Marketing & Management Association, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms. Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights. Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.   What you’ll learn about in this episode: What cash flow is and the importance of it. The 2 things you should be checking every month to review your cash flow. All the factors that make up your cash flow number. How very small changes can greatly impact your bottom line. Why profit and cash flow are not the same thing. The 3 processes that make up working capital. Four ways to improve the efficiency of your working capital. Resources: Website: https://www.pilmma.org/ Facebook: https://www.facebook.com/PILMMA LinkedIn: https://www.linkedin.com/company/pilmma Twitter: https://twitter.com/PILMMAorg Youtube: https://www.youtube.com/channel/UCnheVkBxXAyjAsmgUnXcrJg Email: info@pilmma.org   Additional Resources: The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/  Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/  PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma 

Video Marketing: All The Secrets You Need To Know, with Patrick Anderson & Geno Romos Patrick Anderson founded ADNet International in 1995, which taught thousands of SMBs, super affiliates, and Fortune 500 corporations the principles of Affiliate Marketing – while growing in prominence to become one of the Top 20 Properties on the Internet with over 62 million visitors per month. Patrick has continued to work hand-in-hand with several super affiliates to increase revenues beyond $1 million per month and is selectively inviting affiliate partners and emerging technology companies to participate in a Mastermind Group of seasoned Internet marketers who are pushing marketing tools and ad technologies to the limit. Geno Ramos has been working on various projects alongside Ken Hardison for the past 5 years bringing over 15 years of experience in both the technology and Video Production industry. As co-founder of MonthlyVids.com and the Operations Manager of The National Academy of Motorcycle Injury Lawyers Geno has helped to keep things on track through coaching, creating online training applications, and implementing new technologies during these changing times.   What you’ll learn about in this episode: The 5 types of videos that work well for attorneys How the Title might matter more than the video Why CTAs are important and how to use them All the details about retargeting That you absolutely DON’T need a studio in order to produce good ads How to dress for video success Strategies for video success for each of the video platforms What type of equipment you’ll need for great videos Resources: Website: https://www.monthlyvids.com/main-page LinkedIn: https://www.linkedin.com/in/patrickanderson777/ Email: patrick@xiiunlimited.com Email: gene@internetskillsacademy.com Additional Resources: The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/  Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/  PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

The Other Way To Quickly Grow Your Law Firm, with Tom Lenfestey Tom Lenfestey, started his legal career as an attorney and CPA focusing on estate, business and tax planning. Through his work with clients in personal and business succession planning while comparing it to his experience through his ownership and management of law firms he noted a tremendous void in his own profession. The lack of resources for lawyers and law firms in the areas of law firm continuity and succession planning, selling of a law practice and lawyer professional transition as compared to other professions and businesses had to be corrected. As a result, Tom founded The Law Practice Exchange, LLC in 2013 and since has been actively involved in helping lawyers and law firms tackle and successfully transition ownership of law practices from one generation to the next for the benefit of all involved. The Law Practice Exchange continues to expand its reach today in helping lawyers across the country understand, evaluate and achieve law firm continuity plans that involve sale, transition, retirement and other goals of law firm owners and their successors. Tom was appointed and actively serves on the Transitioning Lawyers Commission with the North Carolina Bar Association and provides numerous educational events to attorneys, law firms, state and local bar associations, legal insurers and other law related professional organizations on the topics of law firm succession planning, selling and buying of law firms, valuation of law firms and others related to law firm continuity and professional transition planning. Tom is a NC State Wolfpack fan, a past Michigander (who still believes in the Lions). However, his true passion in life is his family and with his wife and two young boys waiting for him at home, the pace of life just speeds up when he walks in the door, which is just the way he likes it.   What you’ll learn about in this episode: Why law firm acquisition should be considered as an option to accelerate your firm’s growth How to evaluate the fair market value of a law firm The 4 methods of evaluation when it comes to assessing a firm’s value Looking at case inventory as an asset How to get financing to purchase a law firm Why now is a great time to buy or sell a firm What effect non-lawyer ownership of firms could have on buying or selling a law firm Resources: Website: https://thelawpracticeexchange.com/ LinkedIn- Personal Page: https://www.linkedin.com/in/tomlenfestey/ LinkedIn- Business Page: https://www.linkedin.com/company/3523876/ Facebook: https://www.facebook.com/lawpracticeexchange/ Twitter: https://twitter.com/LawPracticeExch Email: Tom@TheLawPracticeExchange.com Additional Resources: The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/  Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/  PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma 

How Hiring a Business Coach Can Benefit Your Firm and Your Life, with Marc Whitehead Marc Whitehead is double board certified in both Personal Injury Trial Law and Social Security Disability Law.  He dedicates his practice to disability law, specializing in long-term disability insurance denials, Social Security Disability and Veterans Disability.  He has authored multiple books on the topic of disability benefit claims and litigation.  Based in Houston, Texas, Marc runs a national practice and has successfully litigated disability claims in 44 states and counting plus Puerto Rico. Marc is the editor and publisher of the bi-monthly newsletter, “The Successful Barrister--Marketing, Management & Life Skills that Probably Won’t Get You Disbarred.” Marc is an adjunct practice advisor for Atticus, through which he advises and coaches other lawyers on running successful practices. Mr. Whitehead is a past president of the Houston Trial Lawyers Association (HTLA), and a member of the Board of Directors of the Texas Trial Lawyers Association (TTLA). He is actively involved in the American Association for Justice (AAJ) where he was a past chair of the Insurance Law Section. He was also a member of AAJ’s Marketing and Practice Development Committee among many others. Mr. Whitehead generously donates to AAJ as a PAC Eagle and his firm is an AAJ Leaders Forum member. What you’ll learn about in this episode: The ways that many lawyers underestimate all the roles they’ll have to play when starting their own law firm Gifting yourself the relief of choosing the areas of the practice that you love, and hiring a team to handle the rest All the ways that a Great business coach can benefit your law firm How a Coach can help you make both the personal and professional aspects of your life harmonize Two things you should do right now to improve your practice Four things you can change to drastically improve your law firm right now The importance of hiring a great staff The percentage of time you should be spending on your highest paying cases...while making sure you don’t neglect your other clients Resources: Website: www.disabilitydenials.com LinkedIn: https://www.linkedin.com/company/marc-whitehead-&-associates Facebook: https://www.facebook.com/AttorneyMarcWhitehead/ Twitter: https://twitter.com/marcwhitehead?lang=en Email: marc@marcwhitehead.com Additional Resources: The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/  Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/  PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma