Client-Centric Marketing, with Mark Schaefer

Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written eight best-selling books. Mark’s new book Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds is an essential new path to being seen and heard in a busy world.

His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.

What you’ll learn about in this episode:

• Marketing lies: the battle between consumers and marketers
• How emotional connection and marketing go hand-in-hand
• Why you should always make your clients the “hero” of the story
• The most effective methods of marketing in today’s climate
• Why being “of the community,” instead of “from the community” makes a big difference to today’s consumers
• What is consensual marketing
• What should you be doing to ensure your marketing is customer-centered 

Resources:

• Website: https://businessesgrow.com/blog/
• Facebook: https://www.facebook.com/mark.schaefer3
• LinkedIn: https://www.linkedin.com/in/markwschaefer/
• Twitter: https://twitter.com/markwschaefer

Additional Resources:

• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ 
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/ 
• PILMMA’s Super Summit: https://pilmma.mykajabi.com/pilmma-super-summit-2021
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma