Client-Centric Marketing, with Mark Schaefer

Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written eight best-selling books. Mark’s new book Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds is an essential new path to being seen and heard in a busy world.

His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.

What you’ll learn about in this episode:

Marketing lies: the battle between consumers and marketers
How emotional connection and marketing go hand-in-hand
Why you should always make your clients the “hero” of the story
The most effective methods of marketing in today’s climate
Why being “of the community,” instead of “from the community” makes a big difference to today’s consumers
What is consensual marketing
What should you be doing to ensure your marketing is customer-centered

Resources:

Website: https://businessesgrow.com/blog/
Facebook: https://www.facebook.com/mark.schaefer3
LinkedIn: https://www.linkedin.com/in/markwschaefer/
Twitter: https://twitter.com/markwschaefer

Additional Resources:

The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
PILMMA’s Super Summit: https://pilmma.mykajabi.com/pilmma-super-summit-2021
PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma