Welcome to episode 269 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Bert Parnall, Owner & Attorney at Parnall Law.   Bert grew up mostly in Albuquerque, New Mexico, but also spent several years in Africa as a youth. While pursuing a major in history and French at Rice University, he spent a year studying at La Sorbonne in Paris and six months in Laos. After receiving his undergraduate degree from Rice in 1993, Bert attended the University of Mexico School of Law (J.D., 1997). Bert spent four years as a prosecutor in the most violent county in New Mexico, convicting murderers and rapists through trial by jury.  In 2005, Bert began his personal injury practice to help victims of negligence and crime. He now leads a law firm of 15 lawyers and 105 team members, helping thousands of victims recover damages for serious injuries.    Bert proposed to Marta Strzyzewski (Miss New Mexico 2001) two weeks after they met. Luckily, she accepted, and they made their home in Albuquerque, together with their four children.  Bert is involved with the following community organizations: Rotary Club of Albuquerque (past president), Mothers Against Drunk Driving (board member), New Mexico Trial Lawyers (board member), and the National Crime Victim Bar Association. He and his law firm also sponsor trips for children through Make-A-Wish.  After competing in judo for 15 years, Bert now enjoys teaching his kids judo, as well as taking them on hikes, camping, and other trips.   What you’ll learn about in this episode:   1. Importance of Teamwork:         - Focus on hiring the best people         - Emphasize values like teamwork, talent, truth, and tenacity 2. Growth through Learning and Development:         - Encourage continuous learning from failures and mistakes         - Promote a culture of listening, learning, and sharing ideas 3. Mastermind Groups for Growth:         - Leverage mastermind groups for idea sharing and collaboration         - Invest in personal and professional development through mentorship 4. Strategic Decision-Making:         - Prioritize working on the business rather than in it         - Make strategic decisions to drive growth and success 5. Hiring for Success:         - Evaluate candidates based on qualities like being humble, hungry, and smart         - Seek individuals with a story of challenges, successes, and lessons learned   Resources:  FB: https://www.facebook.com/ParnallLawFirm Twitter: https://x.com/BertParnallLaw Linkedin: https://www.linkedin.com/company/parnall-law/   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

In this engaging discussion, Micki Love, President & Chief Client Strategist at cj Advertising, shares her wealth of knowledge from her extensive experience in legal marketing. She delves into the art of optimizing intake processes, advocating for improved terminology and first-call conversions. Micki also highlights the importance of delegation for efficiency and personal growth. Additionally, she emphasizes the value of mastermind groups for ongoing support and networking, while discussing the crucial role of referral marketing in driving business success.

Welcome to episode 267 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jake Soffer, Founder and CEO of FirmPilot.   Known for founding FirmPilot, the first AI Marketing Platform for Law Firms that intelligently suggests marketing tactics &generates high-quality content 10x faster to get more cases on auto-pilot. With a background in natural language processing and machine learning, Soffer leveraged his expertise to address the marketing challenges law firms face, inspired by his brother's work in personal injury law in Miami. He and his team developed advanced models based on large language models to offer legal professionals domain expertise and competitive intelligence. FirmPilot's innovative approach attracted investment from the Legal Tech Fund and previous investors, culminating in a successful Series A funding round. Thomson Reuters’ investment further bolstered the company's growth, granting access to extensive data for enhanced system development.   What you’ll learn about in this episode:   1. The Importance of Data Accessibility & Understanding Data:      - Ensure access to critical data sources like Google Analytics, Google search console, and Google Ads for informed decision-making.      - Ask questions about data metrics and seek explanations to understand the implications for your marketing strategies. 2. Why to Request Guidance with Marketing Challenges:      - Lawyers may lack marketing expertise and struggle with knowing the right questions to ask when evaluating marketing strategies.      - Request for a cheat sheet outlining essential questions to ask about data and marketing strategies for better decision-making. 3. Learn About  Firm Pilot:      - Firm Pilot was developed by leveraging AI technology for competitive intelligence and domain expertise, focusing on creating Google-respected content tailored to legal niches.      - Firm Pilot's implementation led to significant growth for a PI law firm in a hyper-competitive space, overcoming challenges faced with previous marketing agencies. 4. Role of AI in Workflows & Content Creation:      - AI tools like Firm Pilot utilize AI models for generating rich, high-quality content that aligns with Google's standards and enhances online visibility.      - Firm Pilot's AI workflows act as filters to refine content creation, ensuring top-quality output that can effectively compete in a crowded market. 5. Ways for Continuous Growth and Development:      - Firm Pilot's success led to securing funding rounds, including investments from Thomson Reuters, enabling further data enrichment and system training.      - As a Google AI research partner, Firm Pilot focuses on creating high-quality content that caters to Google's standards, emphasizing content value over production methods.   Resources: Website: https://firmpilot.com/ LinkedIn: https://www.linkedin.com/in/jake-soffer-00797a62/   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 266 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Karl Truman, a seasoned attorney with over 25 years of experience advocating for clients in Kentucky and Indiana.   A proud veteran of the United States Army, Karl served 28 years, retiring as a Lieutenant Colonel. His military service instilled in him a strong sense of discipline, leadership, and a commitment to serving those in need. After transitioning to law, Karl founded Karl Truman Law Office, where he has built a reputation for his client-first approach and unwavering dedication to justice.   Karl specializes in personal injury cases, including car and motorcycle accidents, and workers' compensation claims. His experience and passion for helping people who have experienced life-altering events set him apart in the legal community. Known for his personalized, hands-on approach, Karl treats each case with the care and attention it deserves.   Outside the courtroom, Karl is an active member of his community, supporting local charities, veterans’ causes, and various civic organizations. He believes in the importance of giving back and fostering strong relationships both professionally and personally. When he's not working, Karl enjoys spending time with his family, traveling, and reading.     What you’ll learn about in this episode:   1. Importance of Preparation and Active Participation in Legal Organizations:  - How to repare thoroughly for depositions and trials with written questions and exhibits.  - Join state trial lawyers organizations and legal groups for networking and learning from others' experiences.   2. Work Ethics and Business Building:  - Emphasize the need for hard work and dedication in building a successful law practice.  - Acknowledge that owning a business requires a significant time commitment and may not align with traditional work-life balance expectations.   3. Leveraging Unique Marketing Strategies and Finding Your Niche:  - Highlight the value of creating a unique selling proposition like a memorable phone number to set yourself apart in a competitive market.  - Identify and capitalize on personal passions or experiences to differentiate yourself in the legal field.   4. Networking and Building Connections:  - Stress the importance of networking within legal organizations and young lawyer groups for professional growth and expanding your reach.  - Encourage ongoing education to stay updated and enhance your skills as a lawyer.   5. Embracing Hard Work and Preparation:  - Emphasize the necessity of hard work and thorough preparation to achieve success in litigation and business management.  - Recognize that owning a business requires sacrifices in terms of time and effort but can lead to significant rewards in the long run.   Resources:  Website: https://trumanlaw.com/attorneys/attorney-karl-truman/ Facebook: https://bit.ly/3EmsfWB Twitter Handle: https://x.com/karltrumanlaw?s=11&t=8f1ZX-jcMuEQxpz40wLYKA LinkedIn Profile: https://www.linkedin.com/company/karl-truman-law-office/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 265 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Greg Crabtree, a speaker, author, entrepreneur, and financial expert who helps entrepreneurs build thriving businesses.  Greg founded Crabtree, Rowe, and Berger, which was named to the INC 5000 list in 2019. Following this achievement, the firm merged with Carr, Riggs & Ingram CPA’s and Advisors, a top 20 U.S. accounting firm, where Greg now leads the Simple Numbers Consulting unit.  Why Timely Billing Optimizes Cash Flow Implementing prompt billing practices reduces administrative costs and speeds up revenue cycles. Setting aside profits for taxes and working capital ensures financial stability and motivates partners. How Market Wages Impact Business Productivity Paying employees a market wage fosters financial transparency and reflects a business’s true profitability. Efficiently assigning high-value tasks to skilled staff maximizes productivity and profitability ratios. Why Mid-Tier Restaurants Struggle with Labor Costs Rising wages and a shrinking labor market strain the operational budgets of mid-tier establishments. Adjusting menu pricing and implementing efficient staffing strategies can mitigate profitability issues. How Inflation Reshapes Market Competition Inflation increases operational costs, leading businesses to adapt pricing and wage strategies. Shrinking labor pools forces companies to focus on automation or international labor solutions. Why Personal Injury Law Thrives in Recessionary Periods Economic downturns increase litigious behavior, driving steady demand for personal injury services. Efficient case turnover and strategic marketing bolster profitability in challenging markets.   Resources:  https://www.linkedin.com/company/simplenumberscri https://gregcrabtree.net/ Greg Crabtree - Huntsville, Alabama, United States | Professional Profile | LinkedIn    Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 264 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Trey Harrell, a personal injury attorney and founder of The Trey Harrell Law Office in Charleston, South Carolina.   Trey Harrell is currently focused on helping individuals rebuild their lives after car accidents and personal injuries. Before his role as a Federal Prosecutor, Attorney Trey Harrell gained valuable experience as an associate at a prominent law firm, handling a wide range of cases, including DUIs, wrongful death lawsuits, and estate planning matters such as drafting revocable trusts and last will and testaments.  What you’ll learn about in this episode: How Listening and Adaptability Lead to Success Be open to advice and feedback, even from unexpected sources, to shape your firm’s direction and growth. Staying adaptable in marketing and client engagement helps create a lasting impact in your market. Why Delegating and Investing in People Drive Growth Hiring skilled team members and trusting them with responsibilities allows you to focus on scaling the business. Partnering with experts for marketing, intake, and systems optimization saves time and drives efficiency. How to Master Authentic Marketing for Your Law Firm Build trust with potential clients by showing authenticity in all your marketing efforts and community involvement. Align with causes and organizations that resonate personally with your team to strengthen your brand’s authenticity. How to Balance Growth and Client Service in Your Law Firm Focus on refining intake systems to improve case sign-up rates and streamline your operations. Always deliver on promises made during intake to maintain client trust and grow your reputation. How to Implement Key Strategies into Your Law Firm Start by identifying your core values and aligning your marketing, operations, and community involvement with those values. Use proven techniques like intake optimization, grassroots marketing, and strong delegation to grow your firm sustainably.     Resources:  https://attorneyharrell.com/ https://www.facebook.com/TreyHelps Twitter Handle: @TreyHelps https://www.linkedin.com/company/treyharrelllawoffice/posts/?feedView=all   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 263 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Steve Fretzin, a business development coach. Steve Fretzin is dedicated to helping lawyers grow their practices without the discomfort of traditional sales tactics. Through his coaching, books, and BE THAT LAWYER podcast, Steve focuses on empowering attorneys to develop sustainable client acquisition strategies and improve time management while maintaining strong client relationships. With over two decades of experience and a passion for teaching, Steve has become a trusted advisor for attorneys aiming to achieve greater success and fulfillment in their legal careers.  What you’ll learn about in this episode: Why Building Lawyer Referral Networks Is Essential for Growth Identifying lawyers in complementary practice areas ensures referrals are more effective and relevant to your target clientele. Focusing on reciprocal relationships with like-minded professionals creates a steady pipeline of new business. How Testing Referral Partners Maximizes Success Giving small tasks to potential referral partners helps assess their reliability and networking skills. Filtering out less reliable partners ensures your network consists of high-performing and mutually beneficial relationships. Why Helping Others Firsts Strengthens Professional Relationships  Offering value first, such as connections, resources, or insights, builds trust and encourages reciprocal actions. Sharing personalized gestures, like relevant articles or thoughtful gifts, deepens connections and creates lasting bonds. How Consistent Follow-Up Secures Referral Opportunities Scheduling regular check-ins with referral partners keeps relationships active and top of mind. Using tools like CRM software to rank and manage contacts ensures no valuable connection is overlooked. Why Diversifying Your Referral Team Is Crucial Maintaining multiple referral sources in key practice areas mitigates risks of dependency on a single partner. Always recruiting new contacts ensures you have backups ready when existing partnerships falter.     Resources:  https://www.fretzin.com/ https://www.fretzin.com/letstalk/ https://www.fretzin.com/podcast/episodes/ https://www.facebook.com/fretzinsteve/ https://x.com/stevefretzin?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor https://www.linkedin.com/in/stevefretzin/    Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 262 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Russell Adler, founder of Lawyer Better Consulting and host of theInteresting Lawyers Podcast.    Russell S. Adler is a Mindset and Performance Coach for Lawyers and an Independent Consultant with a rich background in law and personal development. From 1986 to 2013, he served as a Civil Trial Lawyer, successfully trying over 200 jury trials to verdict in personal injury and various other cases. For the past decade, Russ has dedicated his career to coaching lawyers, helping them transform their mindset and achieve their highest potential. Russ has a proven history of guiding lawyers to excel, and he recently introduced the Mindset Upgrade Training for Lawyers. This innovative course helps attorneys overcome challenges, cultivate a growth mindset, and enhance their thinking and behavior through Neuro-Linguistic Programming (NLP). As a powerful tool for communication and persuasion, NLP equips lawyers with skills essential for professional success. What you’ll learn about in this episode:   1. Why Building the Right Mindset Drives Law Firm Success A growth-oriented mindset fosters personal and professional transformation, directly impacting firm outcomes. Russell emphasizes the importance of addressing mindset issues early to prevent negative habits from becoming permanent. 2. How Neuro-Linguistic Programming (NLP) Enhances Lawyer Communication NLP improves lawyers’ ability to connect with clients, judges, and juries on a deeper, more effective level. It equips lawyers with tools to influence behavior and build trust, critical for success in trials and client relationships. 3. Why Motivating Younger Lawyers Fuels Firm Growth Younger lawyers often struggle with soft skills due to the post-COVID shift to remote work. Russell shares strategies to bridge generational gaps and foster motivation, including cultivating a growth mindset and addressing entitlement. 4. How Addressing Emotional Baggage Elevates Professionalism Personal struggles often hinder likability and performance in the workplace. Russell’s mindset upgrade course helps lawyers overcome negative traits like arrogance and blame-shifting, enabling collaboration and growth. 5. Why Investing in Professional Development Strengthens Firm Infrastructure Neglecting lawyer training and firm processes can result in stagnation and missed opportunities. Russell advocates for continuous investment in professional growth, starting with onboarding and early career development.   Resources: https://learning.lawyerbetter.com/courses/mindset-upgrade-training-for-lawyers https://www.facebook.com/LawyerBetterdotcom https://x.com/RussellAdler https://www.linkedin.com/in/russelladler/ https://www.youtube.com/channel/UCNsLAZpdtSZqeTlquO2otUA https://podcasts.apple.com/us/podcast/interesting-lawyers/id1723076719 Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 261 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Kirk Nielson, the co-founder and marketing leader at Tap In Digital. Tap In Digital specializes in helping brands maximize revenue through innovative, data-driven marketing measurement solutions. With over 15 years of experience in marketing and technology, Kirk is highly skilled in developing strategies that enhance marketing spend efficiency and improve attribution accuracy. Before co-founding Tap In Digital, Kirk served as Chief Marketing Officer at Credit.com, where he enhanced brand visibility and engagement. His diverse background in marketing technology and business analysis underscores his commitment to delivering measurable results. Holding a Master’s in Information Systems and a Bachelor’s in Business Administration from the University of Utah, Kirk is also an avid golfer who enjoys time with his wife and friends. 1. Why Marketing Attribution Is Crucial for Law Firm Success Accurate attribution ensures marketing dollars are allocated effectively, driving better case volume and ROI. By identifying which channels contribute the most to conversions, firms can optimize their advertising strategies. 2. How Data-Driven Insights Enhance Law Firm Advertising Leveraging analytics helps law firms understand the impact of channels like TV, radio, and digital ads. Predictive models enable smarter budget reallocations, maximizing returns on investment. 3. Why Awareness Channels Are Key to Building Law Firm Brands Traditional channels like billboards and radio create top-of-funnel awareness, driving potential clients to search for your firm. Understanding the ripple effect of awareness campaigns on digital performance solidifies multi-channel strategies. 4. How Incorporating Non-Marketing Data Improves Case Volume Variables like weather patterns and tourism trends can significantly influence case counts and demand. Combining marketing data with external factors provides a holistic view of what drives law firm growth. 5. Why Partnering with Attribution Experts Boosts ROI Firms benefit from strategic insights and ongoing support when working with attribution specialists. Beyond software, expert guidance ensures actionable recommendations tailored to each firm’s unique market.   Resources:  http://www.tapindigital.com/ https://x.com/kirknielsonwww.linkedin.com/in/kirk-nielson-4039023b   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 260 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Christian J. Ward, Executive Vice President and Chief Data Officer at Yext.   Christian J. Ward is focused on expanding data and AI applications in marketing and entrepreneurship. He helps Yext clients identify, value, and structure their knowledge to maximize data value in AI and search. Ward co-authored the Amazon bestseller Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships and has executed hundreds of data partnerships worldwide. Ward has served as Chief Data Officer of Arizent, Chief Data Officer of Data Axle, and Global Head of Content Innovation at Thomson Reuters. He founded and sold two structured data companies in financial and media analytics. He has been quoted in publications like The Wall Street Journal, The Financial Times, Adweek, Fortune, and Forbes and speaks frequently on data strategy, partnerships, and AI. What you’ll learn about in this episode:   1. Why Data Accuracy and Structure Are Critical for Law Firm Growth Ensuring consistent, accurate data across platforms builds trust with search engines and AI systems, making your firm more discoverable. Structuring your data with schema.org enhances machine understanding and ranks your firm higher in AI-driven results. 2. How AI Is Transforming Client Search and Decision-Making AI now focuses on understanding and refining client queries, shifting from keyword-based search to conversational interactions. By answering AI-driven prompts with detailed firm information, lawyers can ensure their practice stands out in client decision funnels. 3. Why Embracing AI Tools Improves Law Firm Efficiency AI can streamline internal processes, from summarizing briefs to automating client communication and task management. Investing in AI-powered tools allows firms to respond promptly to client inquiries, enhancing client relationships and satisfaction. 4. How Shifting Focus from Ads to Knowledge Sharing Boosts Visibility Providing detailed, structured knowledge about your practice such as specialties, community involvement, and case history drives AI to recommend your firm. Relying on authentic data rather than ad spend ensures better positioning in AI-driven recommendations. 5. Why Law Firms Must Adapt to AI-Driven Client Journeys Clients are increasingly relying on AI for personalized recommendations; ensuring your data matches their needs is essential. AI transforms the traditional search process into a dialogue, emphasizing the importance of firm transparency and availability in real-time.   Resources:  https://www.linkedin.com/in/wardchristianj/ https://www.facebook.com/YextInc?utm_source=yexthomepage&utm_medium=social_icon&utm_campaign=yext_official_facebook https://x.com/yexthttps://www.linkedin.com/company/yext/   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind