Grow Your Law Firm

Welcome to episode 274 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Roger R. Foisy, co-founder of Private Footprint®, client social media discovery for plaintiff attorneys. Roger specializes in catastrophic injury and traumatic brain injury cases, advocating fiercely for seriously injured plaintiffs in complex litigation. In 2007, he founded his client-centered law firm to provide personalized, results-driven legal representation. Roger achieved a groundbreaking victory by securing the first-ever catastrophic impairment decision before the Ontario Licence Appeal Tribunal (LAT), successfully combining physical impairments under the AMA Guides, Fourth Edition, with mental and behavioral impairments under the AMA Guides, Sixth Edition. His firm has since secured more successful LAT decisions than any other personal injury law firm in Ontario. As a recognized thought leader and speaker, Roger frequently shares his expertise on law firm operations, efficient business practices, and technology integration. Aware of the growing influence of social media evidence—especially after a large settlement offer was lost due to a client’s posts—Roger co-founded Private Footprint®. This innovative tool provides plaintiff attorneys with an affordable and effective way to counteract defense tactics that attempt to dismiss cases based on clients’ social media activity. What you’ll learn about in this episode:   1. Impact of Your Client's Social Media on Their Case:     * Importance of Social Media Monitoring     * Influence on Client Behavior 2.  Proactive Leveraging of Social Media Monitoring :      * Utilizing Social Media Evidence for Case Evaluation     * Modifying Client Behavior through Monitoring 3. Combat Insurance Company and Defense Tactics:     * Impact on Insurance Exposure and Settlement Reserves     * Leveraging Pre-Date of Loss Photos and Videos 4. Turning Social Media Posts Into an Asset:     * Strategic Use of Social Media in Legal Proceedings     * Turning Social Media into a Valuable Asset 5. Harnessing Social Media Timelines:     * Accessing Social Media Content Chronologically     * Enhancing Case Credibility through Social Media Evidence   Resources:  https://privatefootprint.com/ Twitter: @privfootprint LinkedIn: https://ca.linkedin.com/company/private-footprint   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 273 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, Vice President of Business Development at Consultweb and Matt Smyers, Senior Digital Advertising Advisor at Consultweb. Both Tanner and Matt are cohosts of the LAWsome Podcast.  Tanner leads business development at Consultwebs, helping law firms achieve their digital marketing goals. He earned a B.S. in Business Administration with a focus on Management from Berea College in 2008 and joined Consultwebs in 2009. With over a decade of experience, he specializes in case-driving online marketing strategies for law firms. Tanner was drawn to Consultwebs for its leadership in legal marketing, quoting Wayne Gretzky’s philosophy: “Skate to where the puck is going, not where it has been.” He values the company’s focused approach, believing it drives better results and scalability. Tanner credits Consultwebs’ success to its strong team, which includes licensed attorney writers, consultants, designers, programmers, and marketers. A native of Waynesville, North Carolina, Tanner enjoys outdoor activities like camping, hiking, fishing, hunting, and golfing, though his focus is now on avoiding injuries. Matt Smyers, a non-practicing attorney, has over 10 years of experience in legal marketing and serves as a Senior Digital Advertising Advisor at Consultwebs. He helps law firms execute digital ad campaigns through platforms like Google Adwords, Facebook, Bing, and Yahoo. Matt emphasizes that law firm marketing requires specific skills and a deep understanding of the legal industry, which is why Consultwebs’ commitment to marketing exclusively for law firms allows it to deliver strong results. What you’ll learn about in this episode: 1. Content Personalization and Unique Value Propositions: - Personalization plays a crucial role in content creation - Unique value propositions, case results, and testimonials to differentiate content  2. Leveraging AI for Strategic Content Creation and SEO Optimization: - The increasing role of AI in content production is vital to understand - A strategic approach to content creation is necessary to stand out in search rankings 3. Applying Data for Effective Marketing Strategies and Decision-Making: - AI is utilized for data analysis to uncover valuable insights - Data guides marketing strategies and decision-making effectively 4. Effective Data Analysis and Application in Marketing: - Continuous monitoring and analysis of marketing metrics are essential - Informed decisions are made based on meaningful data, not short-term trends 5. Adapt to Changes by Comparing Case Counts and Using an Agile Marketing Approach: - Comparing cumulative and digital case counts offers valuable insights - An agile marketing approach is embraced to adapt to evolving market dynamics   Resources:  https://www.consultwebs.com/ Facebook: https://www.facebook.com/consultwebs/ Twitter: https://twitter.com/Consultwebs LinkedIn: https://www.linkedin.com/company/consultwebs/ Podcast: https://www.consultwebs.com/podcast/    Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 272 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Italo Robinson, Content Producer with Repeak Media.   Italo is a dynamic social media manager based in Hawaii, specializing in creating engaging video content for personal injury law firms with AI & Stock footage to avoid long production timelines.   What you’ll learn about in this episode:   1. The Importance of Purpose in Social Media Content: It is essential to define the purpose of social media content, whether it is for brand awareness, providing value to followers, or generating leads. Creating content that offers value to the audience before promoting the law firm can help establish credibility and keep followers engaged.   2. Utilizing Captions for Accessibility & AI Content Creation: Including captions in videos is crucial to cater to viewers who watch content with the sound off, ensuring the message is effectively communicated. AI tools can streamline the content creation process, saving time for lawyers who are busy handling cases while maintaining a consistent social media presence.   3. Time Commitment & Authenticity in Content Creation:  Lawyers only need to provide guidance on the type of cases they are interested in targeting, allowing the content creators to produce relevant videos accordingly. Authentic and genuine content, even if shot with simple tools like an iPhone, can often perform better than highly polished, high-budget content on social media.   4. Avatars in Content Creation &  Client Referral Strategies:  Avatars could be used in the future to explain legal processes or advice, offering a new dimension to how legal information is shared. Leveraging social media to stay top of mind with clients and provide ongoing value can lead to increased referrals and client retention.   5.  Specific Content Themes & Embracing the Ephemeral Nature of Social Media Tailoring content around specific themes, such as motor vehicle accidents or motorcycle accidents, can help effectively target a particular audience. Recognizing that social media content is ephemeral can encourage a mindset of consistently sharing content without overthinking its permanence.   Resources:  Facebook: https://www.facebook.com/italohimself LinkedIn: https://www.linkedin.com/in/italo-robinson/   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

In this discussion with Rafi Arbel, the founder of Market JD and a former litigator, listeners uncover SEO strategies tailored for law firms. Rafi emphasizes the importance of a long-term commitment to SEO and shares insights on effective client intake processes. He discusses the evolving landscape of digital marketing, including the integration of AI in legal inquiries. With practical tips for adapting marketing strategies and enhancing client acquisition, this conversation is a treasure trove for legal professionals aiming to grow their practices.

Welcome to episode 270 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Raquel Gomes, founder and CEO of Stafi, a virtual staffing company revolutionizing law firm operations.   As a psychologist and seasoned professional with a background in corporate America and technology, Raquel brings a unique perspective to leadership and business growth. She understands the emotional and professional toll of trying to do it all and has dedicated her career to creating solutions that empower others to thrive. Stafi was born from Raquel’s personal journey—balancing a demanding career with the responsibilities of motherhood and the desire to lead a fulfilling life. Recognizing a gap in the legal industry, she set out to build a company that would give busy professionals access to the support they need to scale their businesses without sacrificing their well-being. Under Raquel’s leadership, Stafi has grown to support hundreds of law firms, connecting them with highly skilled virtual assistants and providing tools and training for long-term success. Her mission is deeply rooted in the belief that no one should have to choose between building a thriving business and living a meaningful life. Through Stafi, Raquel is redefining legal staffing and inspiring law firm owners to lead with confidence, clarity, and heart.   What you’ll learn about in this episode:   1. Staffy's Methodology for Offshore Staffing:         - Integrates virtual assistants (VAs) through coaching, training, and management.         - Addresses challenges in finding and managing virtual talent, reducing owner burnout and costs. 2. Thorough Vetting Process:         - Includes background checks and psychological assessments for well-suited virtual assistants.         - Maintains client confidentiality and operational efficiency. 3. Empowerment of Women in Latin America:         - Provides meaningful job opportunities, positively impacting women in the region.         - Demonstrates a commitment to social impact and gender equality. 4. Tailored Call Service for Law Firms:         - Enhances client communication and call handling for law firms.         - Utilizes expertise in sales and telecommunications to improve service quality. 5. Focus on Supporting Law Firms:         - Coaches work with VAs, and business coaches assist law firms in integrating virtual assistants.         - Addresses mental health support and prioritizes helping female law firm owners manage work-life balance.   Resources:  www.stafi.cc Facebook: https://www.facebook.com/GetStafi LinkedIn: https://www.linkedin.com/in/raquel-gomesstafi/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 269 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Bert Parnall, Owner & Attorney at Parnall Law.   Bert grew up mostly in Albuquerque, New Mexico, but also spent several years in Africa as a youth. While pursuing a major in history and French at Rice University, he spent a year studying at La Sorbonne in Paris and six months in Laos. After receiving his undergraduate degree from Rice in 1993, Bert attended the University of Mexico School of Law (J.D., 1997). Bert spent four years as a prosecutor in the most violent county in New Mexico, convicting murderers and rapists through trial by jury.  In 2005, Bert began his personal injury practice to help victims of negligence and crime. He now leads a law firm of 15 lawyers and 105 team members, helping thousands of victims recover damages for serious injuries.    Bert proposed to Marta Strzyzewski (Miss New Mexico 2001) two weeks after they met. Luckily, she accepted, and they made their home in Albuquerque, together with their four children.  Bert is involved with the following community organizations: Rotary Club of Albuquerque (past president), Mothers Against Drunk Driving (board member), New Mexico Trial Lawyers (board member), and the National Crime Victim Bar Association. He and his law firm also sponsor trips for children through Make-A-Wish.  After competing in judo for 15 years, Bert now enjoys teaching his kids judo, as well as taking them on hikes, camping, and other trips.   What you’ll learn about in this episode:   1. Importance of Teamwork:         - Focus on hiring the best people         - Emphasize values like teamwork, talent, truth, and tenacity 2. Growth through Learning and Development:         - Encourage continuous learning from failures and mistakes         - Promote a culture of listening, learning, and sharing ideas 3. Mastermind Groups for Growth:         - Leverage mastermind groups for idea sharing and collaboration         - Invest in personal and professional development through mentorship 4. Strategic Decision-Making:         - Prioritize working on the business rather than in it         - Make strategic decisions to drive growth and success 5. Hiring for Success:         - Evaluate candidates based on qualities like being humble, hungry, and smart         - Seek individuals with a story of challenges, successes, and lessons learned   Resources:  FB: https://www.facebook.com/ParnallLawFirm Twitter: https://x.com/BertParnallLaw Linkedin: https://www.linkedin.com/company/parnall-law/   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

In this engaging discussion, Micki Love, President & Chief Client Strategist at cj Advertising, shares her wealth of knowledge from her extensive experience in legal marketing. She delves into the art of optimizing intake processes, advocating for improved terminology and first-call conversions. Micki also highlights the importance of delegation for efficiency and personal growth. Additionally, she emphasizes the value of mastermind groups for ongoing support and networking, while discussing the crucial role of referral marketing in driving business success.

Welcome to episode 267 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jake Soffer, Founder and CEO of FirmPilot.   Known for founding FirmPilot, the first AI Marketing Platform for Law Firms that intelligently suggests marketing tactics &generates high-quality content 10x faster to get more cases on auto-pilot. With a background in natural language processing and machine learning, Soffer leveraged his expertise to address the marketing challenges law firms face, inspired by his brother's work in personal injury law in Miami. He and his team developed advanced models based on large language models to offer legal professionals domain expertise and competitive intelligence. FirmPilot's innovative approach attracted investment from the Legal Tech Fund and previous investors, culminating in a successful Series A funding round. Thomson Reuters’ investment further bolstered the company's growth, granting access to extensive data for enhanced system development.   What you’ll learn about in this episode:   1. The Importance of Data Accessibility & Understanding Data:      - Ensure access to critical data sources like Google Analytics, Google search console, and Google Ads for informed decision-making.      - Ask questions about data metrics and seek explanations to understand the implications for your marketing strategies. 2. Why to Request Guidance with Marketing Challenges:      - Lawyers may lack marketing expertise and struggle with knowing the right questions to ask when evaluating marketing strategies.      - Request for a cheat sheet outlining essential questions to ask about data and marketing strategies for better decision-making. 3. Learn About  Firm Pilot:      - Firm Pilot was developed by leveraging AI technology for competitive intelligence and domain expertise, focusing on creating Google-respected content tailored to legal niches.      - Firm Pilot's implementation led to significant growth for a PI law firm in a hyper-competitive space, overcoming challenges faced with previous marketing agencies. 4. Role of AI in Workflows & Content Creation:      - AI tools like Firm Pilot utilize AI models for generating rich, high-quality content that aligns with Google's standards and enhances online visibility.      - Firm Pilot's AI workflows act as filters to refine content creation, ensuring top-quality output that can effectively compete in a crowded market. 5. Ways for Continuous Growth and Development:      - Firm Pilot's success led to securing funding rounds, including investments from Thomson Reuters, enabling further data enrichment and system training.      - As a Google AI research partner, Firm Pilot focuses on creating high-quality content that caters to Google's standards, emphasizing content value over production methods.   Resources: Website: https://firmpilot.com/ LinkedIn: https://www.linkedin.com/in/jake-soffer-00797a62/   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 266 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Karl Truman, a seasoned attorney with over 25 years of experience advocating for clients in Kentucky and Indiana.   A proud veteran of the United States Army, Karl served 28 years, retiring as a Lieutenant Colonel. His military service instilled in him a strong sense of discipline, leadership, and a commitment to serving those in need. After transitioning to law, Karl founded Karl Truman Law Office, where he has built a reputation for his client-first approach and unwavering dedication to justice.   Karl specializes in personal injury cases, including car and motorcycle accidents, and workers' compensation claims. His experience and passion for helping people who have experienced life-altering events set him apart in the legal community. Known for his personalized, hands-on approach, Karl treats each case with the care and attention it deserves.   Outside the courtroom, Karl is an active member of his community, supporting local charities, veterans’ causes, and various civic organizations. He believes in the importance of giving back and fostering strong relationships both professionally and personally. When he's not working, Karl enjoys spending time with his family, traveling, and reading.     What you’ll learn about in this episode:   1. Importance of Preparation and Active Participation in Legal Organizations:  - How to repare thoroughly for depositions and trials with written questions and exhibits.  - Join state trial lawyers organizations and legal groups for networking and learning from others' experiences.   2. Work Ethics and Business Building:  - Emphasize the need for hard work and dedication in building a successful law practice.  - Acknowledge that owning a business requires a significant time commitment and may not align with traditional work-life balance expectations.   3. Leveraging Unique Marketing Strategies and Finding Your Niche:  - Highlight the value of creating a unique selling proposition like a memorable phone number to set yourself apart in a competitive market.  - Identify and capitalize on personal passions or experiences to differentiate yourself in the legal field.   4. Networking and Building Connections:  - Stress the importance of networking within legal organizations and young lawyer groups for professional growth and expanding your reach.  - Encourage ongoing education to stay updated and enhance your skills as a lawyer.   5. Embracing Hard Work and Preparation:  - Emphasize the necessity of hard work and thorough preparation to achieve success in litigation and business management.  - Recognize that owning a business requires sacrifices in terms of time and effort but can lead to significant rewards in the long run.   Resources:  Website: https://trumanlaw.com/attorneys/attorney-karl-truman/ Facebook: https://bit.ly/3EmsfWB Twitter Handle: https://x.com/karltrumanlaw?s=11&t=8f1ZX-jcMuEQxpz40wLYKA LinkedIn Profile: https://www.linkedin.com/company/karl-truman-law-office/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 265 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Greg Crabtree, a speaker, author, entrepreneur, and financial expert who helps entrepreneurs build thriving businesses.  Greg founded Crabtree, Rowe, and Berger, which was named to the INC 5000 list in 2019. Following this achievement, the firm merged with Carr, Riggs & Ingram CPA’s and Advisors, a top 20 U.S. accounting firm, where Greg now leads the Simple Numbers Consulting unit.  Why Timely Billing Optimizes Cash Flow Implementing prompt billing practices reduces administrative costs and speeds up revenue cycles. Setting aside profits for taxes and working capital ensures financial stability and motivates partners. How Market Wages Impact Business Productivity Paying employees a market wage fosters financial transparency and reflects a business’s true profitability. Efficiently assigning high-value tasks to skilled staff maximizes productivity and profitability ratios. Why Mid-Tier Restaurants Struggle with Labor Costs Rising wages and a shrinking labor market strain the operational budgets of mid-tier establishments. Adjusting menu pricing and implementing efficient staffing strategies can mitigate profitability issues. How Inflation Reshapes Market Competition Inflation increases operational costs, leading businesses to adapt pricing and wage strategies. Shrinking labor pools forces companies to focus on automation or international labor solutions. Why Personal Injury Law Thrives in Recessionary Periods Economic downturns increase litigious behavior, driving steady demand for personal injury services. Efficient case turnover and strategic marketing bolster profitability in challenging markets.   Resources:  https://www.linkedin.com/company/simplenumberscri https://gregcrabtree.net/ Greg Crabtree - Huntsville, Alabama, United States | Professional Profile | LinkedIn    Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind