The Truth About Missed Calls and How to Stop Losing Cases Because of Them, with Ammon Collins Ammon Collins started his entrepreneurial journey after his car broke down one day and he called several auto shops during business hours looking for a quote. His call was missed by the first 3 auto shops, so when the fourth one answered they were the ones that got his business. After this experience he decided that missed calls were a problem for small/medium businesses and started coming up with a solution.  Ammon is a graduate from Brigham Young University’s business school. He grew up in Washington raising cows and is an Eagle Scout. He loves the outdoors and dirt biking. He is a High School wrestling coach in his spare time. What you’ll learn about in this episode: That you are likely missing many more phone calls than you think….even if you have a 24/7 call center That 80% of callers who receive text message responses actually respond to those texts...but the same callers are MUCH less likely to leave a voicemail message About a new software that will allow you to automatically send a text message to callers who don’t receive an answered call  The customization options available with the new software; including having different messages for calls missed after-hours, calls missed during business hours, etc. How one law firm using this software discovered that, even though they thought they were only missing 2-3 calls per week, the Inca software revealed that they were actually missing 10-15 calls per day Additional uses for the Inca software, including sending and receiving texts to/from clients on your desktop or laptop computer Resources: Website: https://getinca.com LinkedIn: https://www.linkedin.com/in/ammoncollins/ Instagram: https://www.instagram.com/missedcalltext/?hl=en Email: ammon@getinca.com Additional Resources: The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/  Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/  PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma 

Year-End Tax Planning For Your Law Firm, with Boris Musheyev Boris Musheyev, CPA is a tax and accounting firm specializing in tax planning and compliance for self-employed attorneys and law firms. We use proven tax strategies to save our clients tens of thousands of dollars on taxes every year when implemented correctly. We personalize each and every strategy to ensure that our client's family and business situation is thoroughly examined to maximize tax savings. Our team is made of high-performing professionals who take diligence and care in every step of the process when handling clients taxes. We believe that accounting is more than just being correct, its being strategic, proactive and maximizing tax savings. Aside from strategic tax planning, we also believe that our clients financial information is theirs and theirs alone. We employ secure technology that allows our clients to access their data at any time, no more waiting for a response. In our firm, we have one goal and one goal only, commit to doing everything in our power to help our attorney clients to legally reduce taxes and take home more of their hard-earned money. What you’ll learn about in this episode: The most important things you can still do this year to save money on your taxes How you may be able to take deductions for home office and remote work Why failing to maximize your 401k deposit potential could negatively impact your taxes Who can benefit from HSAs and what those benefits look like The advantages/disadvantages of a Roth IRA What tax impacts the new Presidential administration could have  How you may be able to use real estate investment to your advantage Resources: Website: https://borismtax.com/ LinkedIn: www.linkedin.com/in/boris-musheyev-cpa Facebook: https://www.facebook.com/boriscpataxpro   Additional Resources: The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/  Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/  PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma 

The New Cyber Security Risks Created By Remote Work Environments, with Chip LaFleur Chip LaFleur became involved in website development early on when he used a dialup connection to explore the bulletin board system (a precursor to the World Wide Web). Soon, he was learning HTML and building websites. While working for an advertising agency, Chip became convinced that digital marketing’s trackability made it more effective and powerful than traditional marketing platforms. He began to focus more on data-driven digital solutions. In 2015, Chip founded LaFleur. The Grand Rapids-based marketing agency has focused on legal marketing from the beginning, helping law firms nationwide build effective marketing plans, empower their communities, and reach their ideal clients. LaFleur quickly became a recognized name in the legal and digital marketing industries.  Today, the agency focuses on digital marketing for professional services, with deep specializations in heavily regulated industries like legal, healthcare, and financial services. In his spare time, Chip loves spending time with his wife and sons, building things out of wood and metal, and being outdoors.   What you’ll learn about in this episode: Why information security is one of the most vulnerable parts of your business That 60% of businesses that are on the receiving end of a data breach go out of business within the next 12 months How a data breach affects the trust your clients have in you as a professional How you could be financially responsible for any losses experienced due to a breach Why you should reassess your security setup in today’s world of remote work The vulnerabilities a home office has that you may not be aware of What the most common types of breach threat are The difference between a threat, a vulnerability, and a risk What steps you should be taking to back up your data   Resources: Website: https://lafleur.marketing/ https://lafleur.marketing/digital-marketing-for-law-firms/ LinkedIn: https://www.linkedin.com/in/chiplafleur/ Facebook: https://www.facebook.com/lafleurmarketing/  Twitter: https://twitter.com/chiplafleur Additional Resources: The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/  Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/  PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma 

The Fundamentals of Growth, with Chris Anderson Christopher T. Anderson is the host of two podcasts on Legal Talk Network, On The Road, and The Un-Billable Hour.  Chris has authored numerous articles and speaks on a wide range of topics, including law firm management, the ethics of cloud computing, and the future of technology in law firms. A regular speaker at LegalTech New York, ABA TechShow, and various state bar associations, Chris has over 19 years of experience as a practicing attorney. He is a former managing partner of a full-service law firm in Georgia, has served as in-house general counsel and began his career as a New York City assistant district attorney. What you’ll learn about in this episode: What 3 elements make up the “legs” on the “tripod” of successful growth Why defining your reason for wanting growth and what you want the end game to look like must come before the growth Why unplanned growth can actually be devastating to your firm The importance of knowing your cost per case, profit per case, number of cases needed to achieve your goal income, average number of qualified leads that convert to cases, and the number of qualified leads needed to reach your growth goal Why keeping your word with yourself is vital...and how not keeping your word can snowball into a far reaching habit Why Chris says that all good law firms are built on the same triangle of parts, and what those parts are   Resources: Website: https://legaltalknetwork.com/hosts/chris-anderson/.com/  The Four Agreements by Don Miguel Ruiz: https://www.amazon.com/Four-Agreements-Practical-Personal-Freedom/dp/1878424319/ Finding Your Why by Simon Sinek: https://www.amazon.com/Find-Your-Why-Practical-Discovering/dp/0143111728/   LinkedIn: Christopher Anderson | LinkedIn Facebook: https://www.facebook.com/HowToManageASmallLawFirm  Twitter: (20) Christopher Anderson (@LawFirmBusiness) / Twitter   Additional Resources: The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/  Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/  PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma   

Billie Tarascio is the owner of Modern Law, a three time recognized winner of the fastest growing firms in America; Access Legal, a certified legal document preparation and legal technology company dedicated to increasing access to justice; and Modern Law Practice, her newest venture to put best practices for a plug and play law firm model to maximize law firm growth using technology and best practices. She is also a national speaker and author of the books Decode Your Divorce and Tiger Tactics, winning strategies for building law firms. What you’ll learn about in this episode: How experimentation has been the key for Billie to create a model that works for her firm, even during the global pandemic What adjustments Billie and her team have made to adapt to working from home, and why the impact of the pandemic on the firm's culture has been the biggest challenge How Billie has supported her staff during the transition to working from home to maintain productivity and ensure they have everything they need How Billie is measuring her team's productivity and ensuring that the firm is staying on track to meet their annual goals Why all of the firm's business comes from either online or referrals, and how Billie differentiates her firm from the competition How Billie has built out her team of lawyers and staff, and why she believes encouraging creative thinking has been crucial for the success of her firm Why your risk tolerance needs to be thought out and intentional, and why you should ensure that your needs are met first before you begin experimenting Why getting creative with your marketing budget and experimenting is a powerful way to discover new marketing avenues Billie shares how the book “Radical Candor” by Kim Scott has made an impact on her leadership style Resources: Website: https://mymodernlaw.com/  Tiger Tactics, co-authored by Billie Tarascio: https://amzn.to/35pv7xY  Decode Your Divorce by Billie Tarascio: https://amzn.to/32GVxJS  Radical Candor by Kim Scott: https://amzn.to/3nmI0Pv  The Biggest Bluff by Maria Konnikova: https://amzn.to/3lu99PZ  LinkedIn: www.linkedin.com/in/billie-tarascio-62322bb/  LinkedIn: www.linkedin.com/company/access-legal-services/  Facebook: www.facebook.com/MyModernLaw/  Twitter: https://twitter.com/mymodernlaw @mymodernlaw Additional Resources: The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/  Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/  PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

Allison Williams is the owner of not one, but two companies. Not only does she own Williams Law Group, a multi-million dollar law firm focused in matrimonial and family law, with an emphasis on complex Child Welfare matters which she scaled by 856% in four years, but she went on to take the skills that she learned in that journey to start a second business, Law Firm Mentor, where she provides business coaching services for Solo and Small Law Firm attorneys helping them grow their revenues, crush chaos in business and make more money. What you’ll learn about in this episode: Allison shares her background story and how she transitioned her work in child abuse cases into starting her own firm How working 18 hour days and having a near-death auto collision taught Allison that she needed to make changes and bring in help Why lawyers often have trouble letting go of responsibility and delegating to other members of the law firm team, and why doing so is the key to freeing time for yourself How the global pandemic has impacted various practice areas differently, with personal injury and criminal law being the hardest-hit areas How family law is booming under the global pandemic due to the surging increase in domestic problems and issues Why lowering your rates is never the correct solution, and why learning how to effectively sell your services is crucial for growth Why marketing shouldn’t be one-and-done but instead everything you do should be repurposed and repackaged into other content Which books have made the most impact on Allison, her career, and the way she conducts her business Why the best way to move the needle in your business is to start where there is the most friction How to get access to Allison’s free “Crushing Chaos Quiz” to help you identify where you can make improvements in your firm Resources: Website: https://lawfirmmentor.net The Crushing Chaos with Law Firm Mentor Podcast: https://lawfirmmentor.net/podcast Crushing Chaos Quiz: https://bit.ly/LFM-chaosquiz LinkedIn: https://linkedin.com/in/allisoncwilliams LinkedIn: www.linkedin.com/company/law-firm-mentor-llc/ LinkedIn: www.linkedin.com/company/paragano-&-williams-llc/ Facebook: www.facebook.com/LawFirmMentor Twitter: www.twitter.com/Law_Firm_Mentor @Law_Firm_Mentor Additional Resources: The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/ Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/ PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

Brian F. LaBovick was admitted to the Florida Bar in 1990 and started his career as an Honor Graduate Program inductee at the United States Department of Justice as a Federal Prosecutor. Since that time Mr. LaBovick has maintained an AV rating from Martindale-Hubbell, and been a Super Lawyer® in 2007 and a Florida Trend Legal Elite attorney in 2010 both in the Personal Injury field. He has been involved in multiple charities and community service projects over the past 30 years, and served on numerous charity boards. He is a past Director of the Palm Beach County Justice Association and a Past President of the North Palm Beach County Bar Association. Mr. LaBovick has created multiple businesses outside his law firm, including Media Maven Marketing, Legal Assist, LLC, and a national specialized medical billing company, GO-SB. Mr. LaBovick moved to Palm Beach County, Florida where he started a solo practice in 1994. The firm now has 8 attorneys and 40 office staff, and offices in Florida and Massachusetts. The firm handles serious personal injury concentrating in Maritime, travel, and Cruise boat injuries as well as workers compensation across Florida, and Social Security Disability and pip collections across the nation. What you’ll learn about in this episode: How the coming wave of non-lawyer ownership of law firms will affect the legal industry, and what pros and cons exist Why Brian doesn’t feel “doom and gloom” over the coming wave, and why looking at the precedent set in countries like England and Australia can offer guidance How the coming wave of corporation-owned firms can be compared to the birth and growth of Walmart, and why it is important to compete on more than price to survive Why consumer-based law isn’t nearly as in danger of being taken over or pushed out of business as big corporate firms What steps to take to better prepare your law firm for potential merger and acquisition opportunities What concerns Brian has about the way the state of Arizona may be implementing non-lawyer ownership of firms Why one of the key things to watch out for is the “gaming of the system” and the establishment of unethical relationships between firms and their owners What a “para-lawyer” is, and how North Carolina set the standard to allow people to exist halfway between paralegal and lawyer and still have ownership in a firm Why setting up and running your law firm like a business is going to be instrumental in navigating the future Resources: Website: www.labovick.com LinkedIn: www.linkedin.com/in/brian-labovick-40032a9/ LinkedIn: www.linkedin.com/company/labovick-law-group/ Facebook: www.facebook.com/Florida.Lawyers/ Twitter: @LaBovickLaw Additional Resources: The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/ Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/ PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms. Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights. Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices. What you’ll learn about in this episode: Why Ken believes masterminds have been the biggest thing to help take his law firm to the next level What a mastermind group is, how they are structured, and how participating in one can benefit your firm What important topics to cover in the mastermind, like discussing what has and hasn’t been working for your firm and what strategies others are finding success with Why a mastermind can be worked into a getaway vacation, allowing you to spend time thinking about growing your practice without having to deal with the day-to-day How masterminds have shown proven growth for firms who participate, and how to start your own or join someone else’s mastermind What frequency to meet together as a mastermind group for maximum effectiveness, and what resources are available to help you set up a mastermind Why a great facilitator is an important part of a mastermind, keeping everyone focused and productive Why a mastermind serves as a powerful connector, allowing you to access the skills and expertise of people with many different skill sets and experiences Why a mastermind that costs money to become a member can often prove more useful and effective than a free mastermind, and why participating is an investment Resources: Email: Ken@PILMMA.org Phone: 1-800-497-1890 The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/ Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/ PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

Ben Amos is a passionate online video strategist, video producer, international speaker and consultant working with savvy brands across the world to connect them to their ideal audiences through effective online video marketing. As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint, Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video. What you’ll learn about in this episode: Why video content is the ideal vehicle to get your message out and overcome prospects’ internal objections to get more conversions How to create “Frequently Asked Questions” videos that are specific to your firm and how you do business Why it is important to use video to improve your client experience and delight your prospects and existing clients What tools and software are available to help you create personal video content and even record your screen as you walk viewers through important documents Why it is important to decide on your platform first (such as LinkedIn or YouTube) and then create content tailored to that platform Why focusing on benefiting your audience is the key to beating the platform’s content algorithm, and why YouTube’s tags don’t make much of a difference anymore How YouTube’s ranking algorithm works, and why watch time is a much more important metric than the overall length of your video How to make sense of video analytics results and metrics, and why you should align the metrics you pay attention to with your goals for the video When it is best to pay a video production company to make highly polished content for you, and when filming your own content is more appropriate Why a smartphone camera, an inexpensive lighting kit, and a decent-quality microphone are all you need to create good video content Resources: Website: www.engagevideomarketing.com Website: www.innovatemedia.com.au Engage Video Marketing Podcast: www.engagevideomarketing.com/podcast Program: www.onlinevideostrategyblueprint.com Program: www.engagevideomarketingacademy.com Instagram: @engage_ben Twitter: @engage_ben LinkedIn: www.linkedin.com/in/beninnovate/ Facebook: www.fb.com/engagevideomarketing YouTube: www.youtube.com/c/engagevideomarketing Additional Resources: PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/ Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/ PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

Ben Amos is a passionate online video strategist, video producer, international speaker and consultant working with savvy brands across the world to connect them to their ideal audiences through effective online video marketing. As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint, Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video. What you’ll learn about in this episode: Why Ben believes video offers the “one-two punch” of allowing you to give your audience relevant information but in a humanizing way What the seven elements necessary for optimizing your video strategy are, and why each of the elements matters Why it is important to create an “ideal customer avatar” to help you create ideal marketing and communication that speaks to that person Why understanding your target clients beyond just basic demographics is crucial for pursuing the right prospects Why everyone goes through an emotional and rational journey when deciding what firm to hire, and how to align your video content to that journey How the secret to creating engaging video content is to offer resources and information that is focused on your audience, not your law firm Why market analysis and a review of your current strategy is the first step to planning out a video campaign Why emotional triggers like trust, experience and care are the keys to achieving audience buy-in to your content Why providing value to your audience creates a sense of reciprocity and makes them more likely to choose you over your competitor Resources: Website: www.engagevideomarketing.com Website: www.innovatemedia.com.au Engage Video Marketing Podcast: www.engagevideomarketing.com/podcast Program: www.onlinevideostrategyblueprint.com Program: www.engagevideomarketingacademy.com Instagram: @engage_ben Twitter: @engage_ben LinkedIn: www.linkedin.com/in/beninnovate/ Facebook: www.fb.com/engagevideomarketing YouTube: www.youtube.com/c/engagevideomarketing Additional Resources: PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/ Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/ PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma